Cigna’s “America Says Ahhh” Campaign Utilizes Social Media to Engage Customers
The worldwide health services organization will donate one dollar to the American Diabetes Association for each time the Cigna campaign badge is shared on social media through March 31, 2016. Cigna’s objective is to champion preventive care – an often forgotten part of wellness. The campaign ties to Cigna’s business goal of keeping people well so they can lead healthy, productive lives and reduce the risk of financial hardship from health care costs.
The Cigna campaign badge on Facebook and Twitter reads: Had your annual check-up? Share this to inspire others to get theirs. For every share between now and March 31, 2016, Cigna will donate $1 to the American Diabetes Association®(up to $100,000) to help #StopDiabetes. #CheckupsCount
“Preventive care is a key part of lasting wellness,” said Maggie Powers, PhD, RD, CDE, President-Elect, Health Care and Education, American Diabetes Association. “Booking or confirming an annual physical with your health care provider sets you up for another year of health. Exams are especially important for anyone looking to prevent, delay or manage diabetes. An annual check-up also sets a baseline for your health that will enable your health care provider to make informed and personalized recommendations during a health need. For anyone managing diabetes, meeting with a diabetes educator can provide valuable resources for continued health between physician visits. Lasting healthy lifestyle choices start with small steps, like booking an annual physical, but those small steps add up and can lead to lasting wellness.”
Cigna’s campaign reinforces data from The Centers for Disease Control, which documents that Americans use preventive care services at only about half the recommended rate. The campaign issues a call to action for all consumers to get their annual physical – which is included in a suite of preventive services covered by health plans
Source: Business Wire
Social Media Marketing Resources
Filed under: Social Media Marketing