[nytimes.com – 12/17/08]
Consumers are ready for mobile marketing. By 2010 it is projected that there will be nearly one cell phone in every household. With text messaging as the second most popular use of cell phones, manufactures, restaurants and retailers are starting to hop onto the text messaging bandwagon. Plus, new cellular-coupon companies have emerged to make it easy for companies to deliver specific coupons to individual consumers based on their locations and their preferences.