Social Media Marketing Library

  Get the Social Media Picture at Customer Insight Group.

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Who do you think shops more on mobile technology? Men or Women? Let’s see if you are right…. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to [...]

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Are you using social media to turn users into customers. Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes. This presentation will show you how successful companies are using social media to build relationships with customers and show how social media initiatives can [...]

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Gilt Groupe is a member’s only, wholesale marketplace that engages in flash sales. Gilt Groupe was the first e-businesses of it’s kind, taking full advantage of the recession and retailers need to sell excess inventory. This free website grew mostly by word of mouth among “urban sophisticates” and became so popular that the website could [...]

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What is social CRM? Social CRM is the integration of social media with customer relationship management strategies, which is the next frontier for organizations that want to optimize the power of social interactions to get closer to customers. There is no doubt that CRM becomes more and more important, and more and more companies are [...]

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We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. [...]

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The experts at Customer Insight Group have made it easy for you to wield the power of Facebook in your favor. With the latest release of its Facebook Pocket Guide, readers will gain instant knowledge and insight into how to take advantage of the many facets of Facebook.   Inside you’ll find: Real-life examples of [...]

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[MediaPost, 8/7/12] A recent study reveals 62% of adults who are currently a member of more than one social networking site, say they keep an eye on their social networks because they don’t want to miss something (“Fear of missing out: FOMO”). The findings also indicate that nearly 40% would rather undertake unpleasant or potentially [...]

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Here are some interesting facts and figures about consumers’ usage on mobile devices. As the stats below show, companies need to make sure they have a mobile-optimized website and a social media presence to reach today’s consumers. With the ever increasing use of mobile devices retailers can optimize mobile banner ads, sponsored stories and video [...]

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These recent statistics caught our eye. What do these numbers mean to you? Looks like Facebook and Twitter are quickly becoming adopted by consumers as a place to get news, and we’re not talking about news about their friends and family, we mean news like… world and local news and events.  According to a report [...]

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