Social Media Marketing Library

Get the Social Media Picture at Customer Insight Group.

Filed under: Facebook, Internet Marketing, Marketing Trends | No Comments »

Did you know 52% of US small businesses don’t feel other businesses are marketing to them effectively, and 46% feel they’re being “sold” to instead of “spoken” to? It might be time to integrate social media into your B2B strategy. In this presentation you will gain insight into why B2B marketers still struggle with social [...]

Filed under: Facebook, Google+, Integrated Marketing, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, YouTube | No Comments »

Are you using social media to turn users into customers. Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes. This presentation will show you how successful companies are using social media to build relationships with customers and show how social media initiatives can [...]

Filed under: Facebook, Google+, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, Uncategorized, YouTube | No Comments »

Filed under: Facebook, Internet Marketing, LInkedIn, Marketing Trends, Social Media Marketing, Twitter, YouTube | No Comments »

[San Francisco Chronicle, February 8, 2013] Macy’s beat Wall Street’s estimates, with a 5.5% sales bump during the most recent quarter, the payoff for a multi-year investment in physical renovations, enthusiastically integrating mobile technologies, and its “Magic Selling” program, which coached its employees to be friendlier and to help tailor merchandise to local preferences. Macy’s secret? [...]

Filed under: Customer Experience Management, Integrated Marketing, Loyalty Marketing, Marketing Trends | Comments Off

Get the Social Media Picture at Customer Insight Group.

Filed under: Internet Marketing, Marketing Trends, Search Engine Marketing | Comments Off

Forrester analyst, Thomas Husson, shared insights into the top trends in mobile for 2013. Here are just a few. Marketers will realize that mobile requires a total shift in marketing  approach. This is one of the reasons Google  baked mobile into AdWords by default, one of the biggest changes in AdWords  in five years. Tablets [...]

Filed under: Marketing Trends, Mobile Marketing | Comments Off

Get the Social Media Picture at Customer Insight Group.

Filed under: Facebook, Internet Marketing, Marketing Trends, Social Media Marketing | Comments Off

The 2013 Marketing Budgets Report was just released by Econsultancy. Among the key findings from the report: On average, companies are spending 35% of their total marketing budgets on digital, compared to 36% in 2012. 70% of companies surveyed report increases for their content marketing budgets over the next 12 months, the highest for any [...]

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[The Columbus Dispatch, February 11, 2013] Lane Bryant is using digital technology to connect and engage with customers. The new ipad app gives women clothing options that fit their bodies and their tastes. Just for You is the recently released successor to Fashion Genius, rolled out in September 2011. While Fashion Genius worked all right, [...]

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