Social content (blog, video, images, audio) that can’t be found by a search engine are a lost opportunity to reach your customers. An example of this is Wells Fargo’s blog StudentLoanDown. It identifies 29 keywords in its keyword meta tag. However, only 26 of them rank in Google’s first page. Those that do rank, are [...]
[Social Media Examiner, 4/3/12] A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. Read more… The top 4 social [...]
SCVNGR is changing the way businesses interact with customers while LevelUp is hoping to change the way customers pay.
Just over a year old, mobile marketing platform SCVNGR is changing the way brands interact with their customers. Unlike other location based platforms, such as Foursquare and Gowalla, SCVNGR encourages customer interaction through the use of casual game mechanics. Businesses can create various challenges for customers to complete in order to earn points and real [...]
Google+ is adding even more competition to the online Social Networking Industry by launching the platform June 2011. Competing with Facebook, MySpace, LinkedIn, Tagged, Yahoo Answers, Twitter, and YouTube, amongst others, Google+ is currently ranked as the 8th Social Network when it comes to total visits as of the week ending September 24th, 2011. FaceBook, [...]
While it may seem obvious that the use of digital marketing is nearly essential for the success of any business in today’s technological world, luxury brands are wary. As consumers of many types of goods, we see the internet as an easier and more convenient way to get the items and services we want and [...]
As social media booms, so too does consumer voice. With over 500 million active Facebook users (Facebook, 2011), 200 million Twitter accounts (Johansmeyer, 2011), and hundreds of additional networking and/or forum-based sites, consumers demand to be heard, and they demand to be heard now. In a March 2011 ClickZ article, Robin Neifield discusses the impact of [...]
A report from The Nielsen Company showed that there has been an increase of 82% in time spent on social networking sites. Across the globe over the past year average time spent on social networking sites grew from 3 hours per month to 5.5 hours. Additionally, people spend the majority of their time on the [...]
Consumer attitudes have blurred the line between retailers’ online and brick-and-mortar personas. Woe be to the retailer who fails to recognize a strong need to reach out to potential buyers via a multitude of channels.
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters? Should Your Company Use Social Media Marketing? Social media is unlike any other communications medium your company has ever used. [...]
With the recent boom in social networks, companies all around the world must finding a way to capitalize in the new industry and jump on the bandwagon. The key is that to be successful companies must find a social network that has similar demographics to the product or service they are trying to advertise. Obviously [...]