Posted on May 23rd, 2013 by Beranich
Who do you think shops more on mobile technology? Men or Women? Let’s see if you are right…. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to [...]
Filed under: CRM, Customer Experience Management, Mobile Marketing, Uncategorized | No Comments »
Posted on March 19th, 2013 by Beranich
Forrester analyst, Thomas Husson, shared insights into the top trends in mobile for 2013. Here are just a few. Marketers will realize that mobile requires a total shift in marketing approach. This is one of the reasons Google baked mobile into AdWords by default, one of the biggest changes in AdWords in five years. Tablets [...]
Filed under: Marketing Trends, Mobile Marketing | Comments Off
Posted on March 15th, 2013 by Mary Shaw
Moms are busier than ever and are turning to their mobile devices to help make parenting easier. Studies show, 70% of moms reported using their smartphone or tablet to shop. An even more staggering one-third of moms said the devices accounted for nearly half their shopping time or more. While shopping, 60% reported [...]
Filed under: Mobile Marketing | Comments Off
Posted on January 31st, 2013 by Mary Shaw
With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released “Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry [...]
Filed under: Internet Marketing, Marketing Trends, Mobile Marketing, Online Marketing | 5 Comments »
Posted on January 29th, 2013 by Mary Shaw
Email marketing continues to be the hub and a driving force in cross-channel integration, according to an Experian Marketing Services market survey addressing email acquisition and engagement tactics. The survey of email marketers about their email-marketing initiatives, including their strategies for subscriber acquisition, mobile and social marketing, testing and creative design shows; 44% of total [...]
Filed under: Email Marketing, Integrated Marketing, Marketing Trends, Mobile Marketing | 2 Comments »
Posted on January 28th, 2013 by S. Burnett
Your coffee table filled with retail catalogs looks a little different these days. CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage during the holiday shopping period. The app experienced three times the engagement with brand partners through its targeted holiday initiatives, including the launch [...]
Filed under: Customer Experience Management, Integrated Marketing, Internet Marketing, Mobile Marketing, Social Media Marketing | 1 Comment »
Posted on January 8th, 2013 by Mary Shaw
It should come as no surprise that mobile sales are up. A report by the Pew Internet & American Life Project found that nearly half of American adults own smartphones. Statistics like these have inspired many retailers to court their phone-savvy customers more aggressively. Wal-Mart, for instance, has begun to offer special promotions exclusively to [...]
Filed under: Email Marketing, Integrated Marketing, Internet Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing | 6 Comments »
Posted on November 19th, 2012 by BradW
Here is an article on Amazons successes with their mobile website. It mentions 12 reasons why their mobile site is successful: . If your looking for an example of a perfectly executed mobile site, look no farther than Amazons mobile website. Their website brakes a spectrum of bad outdated misconceptions about mobile websites that some [...]
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Posted on November 14th, 2012 by Mary Shaw
Thanksgiving is approving fast, and a new study shows stores can expect consumers to be using their mobile devices and social channels much more than last year. Highlights from Deloitte’s annual holiday survey: 68% of all smartphone owners expect to use them to shop this holiday. 48% say social media will figure into their shopping [...]
Filed under: Facebook, Integrated Marketing, Internet Marketing, Mobile Marketing, Online Marketing, Social Media Marketing | Comments Off
Posted on November 3rd, 2012 by Ashley.Keeler
This holiday season Target is introducing toys equipped with QR codes. In the front of aisles 20 toys will be equipped with QR codes, allowing mothers to scan the QR code, and purchase the item on the spot with free shipping. This new system is putting Target ahead of the industry’s competition through a technology [...]
Filed under: Mobile Marketing | Comments Off
