Posted on May 28th, 2013 by Beranich
[Source: Wall Street Journal, April 2013] In the heart of Silicon Valley, Amazon.com Inc. veterans are trying to disrupt the experience of shopping in a store—just as the online retailer upended e-commerce. Former Amazon supply-chain Vice President Nadia Shouraboura, who launched the Hointer Inc. clothing company in Seattle last year, is set to open a [...]
Filed under: CRM, Customer Experience Management | No Comments »
Posted on May 23rd, 2013 by Beranich
Who do you think shops more on mobile technology? Men or Women? Let’s see if you are right…. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that men were much more inclined than women to use mobile phones to shop or use QR codes and apps to [...]
Filed under: CRM, Customer Experience Management, Mobile Marketing, Uncategorized | No Comments »
Posted on March 26th, 2013 by Beranich
[San Francisco Chronicle, February 8, 2013] Macy’s beat Wall Street’s estimates, with a 5.5% sales bump during the most recent quarter, the payoff for a multi-year investment in physical renovations, enthusiastically integrating mobile technologies, and its “Magic Selling” program, which coached its employees to be friendlier and to help tailor merchandise to local preferences. Macy’s secret? [...]
Filed under: Customer Experience Management, Integrated Marketing, Loyalty Marketing, Marketing Trends | Comments Off
Posted on March 12th, 2013 by Beranich
Customer Insight Group reports on news and information about customer retention (CRM), loyalty marketing, social media, industry events, news and trends. If you have a story idea that may be of interest to readers of this blog, please contact us. RadioShack: Cosmin Ghiurau, Director of Social Media at RadioShack, discusses innovations in social media at [...]
Filed under: Breaking News, Customer Experience Management, Loyalty Marketing, Social Media Marketing | Comments Off
Posted on February 22nd, 2013 by Beranich
After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In the report titled: Energizing Global Growth: Understanding The Changing Consumer, Accenture provides insights into how businesses can benefit from changing consumer behavior. Some key insights from the research include: 83% of executives surveyed [...]
Filed under: Customer Experience Management, Marketing Trends | 3 Comments »
Posted on January 28th, 2013 by S. Burnett
Your coffee table filled with retail catalogs looks a little different these days. CoffeeTable, the top-ranked catalog shopping app for the iPad®, iPad Mini®, and iPhone®, saw its digital catalogs skyrocket in usage during the holiday shopping period. The app experienced three times the engagement with brand partners through its targeted holiday initiatives, including the launch [...]
Filed under: Customer Experience Management, Integrated Marketing, Internet Marketing, Mobile Marketing, Social Media Marketing | 1 Comment »
Posted on November 3rd, 2012 by LuPAN
Nike China announced to run its first marketing campaign on mobile messaging service. In August, Nike unveiled its own accounts on the hit service, which has more than 200 million registered users worldwide. The WeChat campaign is aimed at enhancing Nike’s one-on-one customer relationships, as its media manager pointed out that: WeChat is our ultimate [...]
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Posted on October 8th, 2012 by dtoliver2
Trip Advisor has launched a new online marketing tool that allows companies to utilize online reviews. Trip Advisor is one of the leading sites for traveler’s online reviews with more than 65 million unique visits a month, thus making them an important community builder in the world of traveling and traveling reviews. This new tool [...]
Filed under: Customer Experience Management, Marketing Trends, Online Marketing | 3 Comments »
Posted on October 8th, 2012 by kelseyoutman
Product reviews are a vital part of the purchasing decision. 86% of consumers refer to online reviews before purchasing a product and 90% of them trust the reviews they read (zaptap.com). Retailers are jumping on the “product review bandwagon”, and are using mobile applications to enhance customer service and the overall shopping experience. A new [...]
Filed under: Customer Experience Management, Mobile Marketing, Social Media Marketing | 2 Comments »
Posted on October 3rd, 2012 by shannoncross
If you are of a certain age, you will most likely remember the Dijon mustard brand Grey Poupon for their advertisements branding the mustard as the luxury condiment. Images of a butler and a limousine were synonymous with Grey Poupon. I can’t remember seeing one of those commercials in recent times, but I have [...]
Filed under: Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Social Media Marketing | 1 Comment »
