Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

BY THE NUMBERS: Eye-Opening Social Media Stats

We came across these recent social media statistics in a posting on Shareaholic. What do these numbers mean to you?



Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets (Source: Buddy Media)

People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%) (Source: Performics)

57% of Pinterest users interact with food-related content, the #1 category of content (Source: Citigroup Global Markets)

Facebook shares have the greatest influence on Google search rankings in the US, followed by the number of backlinks (Source: Searchmetrics)

61% of U.S. online consumers have made a purchase based on recommendations from a blog (Source: BlogHer)

81% of U.S. online consumers trust information and advice from blogs (Source: BlogHer)

For the first time, more than half (53%) of Americans 65 and older use the internet or email (Source: Pew Research Center)

24% of the web’s top 10,000 sites have some official Facebook integration, vs 13% for Google+, 10% for Twitter, and 0.6% for LinkedIn (Source: Pingdom)

Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites (Source: comScore)

40% of the Interbrand Top 100 Brands are on Instagram, vs 51% on Pinterest, 64% on Google+, 94% on Twitter, and 98% on Facebook (Source: Simply Measured)