Brooks Brothers Focuses on Refining Content & Experience
Posted on June 22nd, 2012 by Jill Manser
We recently came across an article from ClickZ that featured a look at how long-time retailer Brooks Brothers is using social media within their overall digital strategy. It looks like their focus remains on investing in tools and testing to improve the online shopping experience for customers and prospects, and ultimately, to increase sales.
Brooks Brothers’ executive vice president of direct and omni-channel, Ken Seiff, spoke at the Adobe Digital Marketing Symposium in New York City this last week and revealed that their priority right now is the upcoming launch of their newly designed website that promises a personalized shopping experience. Read more at Clickz…
Whatever it is that Brooks Brothers is doing, they appear to be taking a slow and steady approach to their social media efforts. Here’s a look at how Brooks Brothers’ compares with similar retailers:
Brooks Brothers
- 91,500 Facebook Likes
- 21,423 Twitter followers
Ralph Lauren
- 5, 023, 481 Facebook Likes
- 60,910 Twitter followers (only their Rugby line is on Twitter)
Tommy Hilfiger
- 3,451,787 Facebook Likes
- 71,045 Twitter followers
Filed under: Customer Experience Management, Facebook, Integrated Marketing, Marketing Trends, Social Media Marketing
Brooks Brothers is taking good first steps, and they can improve digital #ROI still further, both for online and bricks-and-mortar stores, with new #social messaging and #SoLoMo tools–to send customized messages to targeted shoppers, engage them, find out what they want to buy, guide the purchase decision, and close the sale http://amex.co/K9JVhl