Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Avon Launches #CheckYourself Social Media Campaign

[Source: Avon]

October is Breast Cancer Awareness Month and Avon is launching #CheckYourself, a social media campaign and a new web portal that will provide breast health education to people in more than 25 countries as part of the Avon Breast Cancer Crusade.

Paula Abdul, a big supporter of Avon’s Check Yourself campaign created a music video focusing on the importance of breast health & education.

Check Yourself is a global movement that aims to raise awareness and start conversations about how women and men can take action for their own breast health through screening, detection and treatment. Screening guidelines vary by country and media reports about early detection can sometimes be confusing. This campaign is intended to help you better understand some of the common factors that can influence your personal breast cancer risk, and teach you not only about your risk, but also what actions you can take starting today! View the educational material below, get inspired by our Check Yourself dance video starring Paula Abdul, and spread the word on social media to as many women and men as possible.