Posted on February 17th, 2010 by ProfessorBurnett
DIGITAL CLARITY: Applying basic search engine optimization concepts by Brandy Woolford SEO is essential to a websites ability to drive traffic and ultimately increase customer acquisition. SEO can be accomplished through two ways, pay-per-click advertising organic SEO strategies. According to the article, some researchers believe people are ten times more likely to click on organic [...]
Filed under: Search Engine Marketing | Comments Off
Posted on February 17th, 2010 by ProfessorBurnett
Article Overview: http://j.mp/csq8Rp People can reach Internet wherever they are, by using mobile phones. Now, marketers can make it even easier for potential customers to reach the company by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call just as [...]
Filed under: Mobile Marketing, Search Engine Marketing | Comments Off
Posted on February 17th, 2010 by ProfessorBurnett
Apple has used many marketing techniques to gain awareness for their new product, the iPad. The company has had many innovative products in the past such as the iPod and iPhone, and they have marketed them in very similar ways. Apple’s best tool to market a new product is the ever growing social media market. [...]
Filed under: Social Media Marketing, Uncategorized | Comments Off
Posted on February 17th, 2010 by ProfessorBurnett
Did you know? Online shopping has grown dramatically in popularity over recent years to the point where now billions of pounds are spent annually by people all over the world shopping online. Everyone from the young to the old, men and women every group of people, all shop online. The first and most common reason [...]
Filed under: Customer Experience Management, Marketing Trends | Comments Off
Posted on February 10th, 2010 by ProfessorBurnett
Puppy Tweets is a plastic tag with a sound and motion sensor that you attach to your pet’s dog collar and connect its USB receiver to your computer. Then you create a Twitter account for your dog and enjoy updates all day from Sparky or whatever its name is on your computer or smartphone Why [...]
Filed under: Social Media Marketing, Twitter | Comments Off
Posted on February 10th, 2010 by ProfessorBurnett
This is an article review of AdWeek’s article “Why Nike Embraces Brand Utility” by Brian Morrissey. Click here for article link What Nike believes is embracing their “just do it” slogan into a lifestyle. Nike also sees digital tools not primarily as a way to advertise but as a way to bring people together, and [...]
Filed under: Internet Marketing | Comments Off
Posted on February 9th, 2010 by ProfessorBurnett
Mashable, the Social Media Guide, has recently posted an article about how the Super Bowl is a prime example of how social media campaigns can generate huge amounts of buzz for companies. Advertisers are using the Super Bowl to manufacture controversy around their company, such as ManCrunch’s controversial commercial that has now gone viral over [...]
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Posted on February 5th, 2010 by ProfessorBurnett
Looking at Trends in the Online Customer Experience 87% online adults: Experienced problems on online transaction 41% : Switch to a competitor or abandon a transaction entirely. 84% : Share their experiences with others – both online and offline. 82% of online adults who share their experiences Non-online modes In-person (74%) Phone conversations (50%) Online [...]
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Posted on February 5th, 2010 by ProfessorBurnett
Popular Science has a terrific article providing an overview of the new Coca-Cola Freestyle Soda Fountain. Coca-Cola teamed up with Bsquare Corporation to develop this futuristic soda machine/kiosk. Select test markets in California, Georgia, and Utah offer consumers the first chance to test out the Coca-Cola Freestyle. Using condensed flavoring, the machine allows consumers to [...]
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Posted on February 5th, 2010 by ProfessorBurnett
In the article Coca-Cola Olympic Winter Games Campaign features mobile they talk about how the new campaign utilizes mobile marketing. Coca-Cola is using mobile to to launch an integrated Olympic Games – themed campaign for engaging fans on-the-go. They have brought in six high-profile U.S. Olympians and called them the Coca-Cola “Six Pack” of athletes. [...]
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