In this video Gary Vaynerchuk explains how customer expectations are rapidly evolving in the marketplace. It used to be the case that customers hardly had any interaction with the companies that they liked or purchased from. With the ever increasing popularity of social media, more and more people are jumping online to search for information, [...]
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During this economy many people look at the banking industry with a negative attitude. What better way to promote the goodwill of a company than through donating $5 million to various charities? Chase launched their first ever Facebook campaign and had Facebook users vote in two rounds on who to allocate the money to. The [...]
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Business Cards 2.0 Elizabeth Woyke, Forbes.Com Paper business cards are becoming passe as new digital networking tools emerge. Dave Stevens is a consummate networker. As program and events manager for the Chamber of Commerce in Mountain View, Calif., he attends several events a week, collecting stacks of business cards. When he returns to his office, [...]
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Shift to Digital Marketing In order to boost up the sagging ratings of the Golden Globes the Hollywood Foreign Press Association, NBC, and Dick Clark Productions have decided to turn to digital marketing. The digital marketing campaign was focused on delivering daily 30-minute Web shows leading up to the awards. This is the same strategy [...]
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The article entitled “Coke Scores with First Viral Video” reveals the secret behind the success of the “Happiness Machine” viral video. The goal of the Coke’s first effort at video made exclusively for the viral market was “to connect with teens and young adults outside of TV ads and online games,” says A.J. Brustein, global [...]
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June, 22 2009 Examiner.com Facebook has accumulated well over 200 million users since its inception 6 years ago, but has yet to make a profit! This is a struggle with many social media companies, including twitter. With so much awareness and dedicated use, the prospective value of Facebook’s user base is immense, and needs to [...]
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The waves are oceanic: Twitter.com attracted 19.4 million unique users last November, is valued at more than $1 billion dollars, and the American Dialect Society chose “tweet” as its Word of the Year for 2009. With all of that traffic, buzz, and venture capital, Twitter’s triumvirate of founders Biz Stone, Jack Dorsey, and Evan Williams [...]
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1-11-10 An article discussing online marketing strategies enhancing the product value. Comet, UK based electrical retailer added customer reviews and ratings to their online experience. The company is doing this to create more customer-to-customer interaction and create product loyalty and make their website a destination site. The company also makes it a priority with their [...]
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I wasn’t surprised by the results of the ROI Research, of Lancaster, PA, conducted on Epsilon’s behalf that showed that receipts of permission-based email makes shoppers more likely to do business with a retailer, in addition to generating a more favorable opinion of the retailer and even a stronger sense of loyalty to the retailer’s [...]
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Nike has always produced intense ads that connect with their consumers but now they’re taking a whole new approach to connect with them. They have heavily invested in online advertising and creating online communities in which customers can upload videos, play games, and talk about their favorite athletes. This has allowed them to capture information about [...]
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