Marketing Library

[Wall Street Journal, July 6, 2009] Quantcast is shaking up the ad-targeting model by launching a new online ad-targeting service that is being closely watched by advertisers and investors. Quantcast, with data centers around the globe capturing data on all 220 million U.S. Internet users, provides detailed audience profiles for the advertising marketplace to learn [...]

Filed under: Internet Marketing | Comments Off

Recent research found that consumers want convenience and relevance to help speed up and simplify their online experience, with two thirds (66%) expecting to view content specific to their interests and needs.

Filed under: Internet Marketing, Marketing Trends | Comments Off