Marketing Library

Value is a top priority when purchasing consumer packaged goods products, according to findings from a study conducted by Ipsos Marketing, Consumer Goods. When asked what thoughts crossed their minds when making decisions to purchase food, household and personal products on their most recent grocery shopping trip, almost two-thirds (64%) of global consumers indicated value [...]

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While several companies offer online grocery shopping services — including Peapod, Netgrocer and AULSuperStore.com — in central Ohio, some brick-and-mortar stores have begun or are planning to offer their own service. Grocers now are considering adding online shopping as an option because it makes grocery shopping easier for their customers, improves the customer expereince, and [...]

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Penny-pinching Americans are getting cold feet at the checkout — thinking twice about spending and ditching items before they’re rung up. Burt P. Flickinger III, a retail consultant, estimates that in 25 percent of shoppers’ trips to the store, they’re ditching at least one item. In the recession of the early 1990s, it was 15 [...]

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We’re all clamoring for real live examples of what’s working and what’s not, and I’m more than pleased to turn the stage over to Erin Conroy, Famous Footwear spokesperson to share what’s he and his team have been up to over there. Featuring the tagline “Make Today Famous,” the back-to-school oriented effort includes national cable [...]

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If the shoe fits, wear it. If not, Zappos.com will gladly take it back at no cost to you. Zappos.com has become the #1 seller of shoes online (ahead of J.C. Penney) by stressing customer service. It stocks 3 million pairs of shoes, handbags, and apparel and accessories, specializing in some 1,000 brands that are [...]

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[eMarketingandCommerce.com, July 31, 2009] Designing email messages for optimal performance on your subscribers’ computers and mobile devices can be challenging. Is it worth the effort? That depends on your subscribers’ viewing preferences and behaviors. Designing emails for mobile. Read the full story. addthis_url = ‘http%3A%2F%2Fwww.customerinsightgroup.com%2Fmarketinglibrary%2F%3Fp%3D218′; addthis_title = ‘How+to+Create+Emails+for+Mobile+Marketing’; addthis_pub = ”;

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