Marketing Library

As the economy drives increasing numbers of consumers to use coupons to save money on everyday expenses, and with coupon web sites already reporting higher usage figures, research from NeuroFocus has examined consumer responses to coupons at the ‘deep subconscious’ level of the brain. The study analyzed consumers’ brainwave activity and combined those findings with [...]

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During the recession, businesses especially appreciate the power of their brand and the need to protect it. However, according to research from intellectual proper, most brands are not quick to respond to the threats posed by trademark trespassing.  In Mark & Clerk’s research, 84% of the executives surveyed claimed that a strong brand is more [...]

Filed under: Loyalty Marketing, Marketing Trends | Comments Off