It’s not all about price in the current climate. Retailers may believe that ‘flash’ and ‘unseasonal’ sales are strategies best suited to increase footfall in this recession. However when Great Britain consumers were asked why they would be upset if a retailer went out of business, only 25% stated ‘low prices’. This is compared to [...]
Filed under: Marketing Trends | Comments Off
Viral marketing is a powerful tool. Think about it. How many times today have you forwarded news, articles and even jokes to a co-worker or friend? A report released by Sharpe Partners found that 89% of US adult Internet users share content with friends, family and associates by email and they do it frequently. The [...]
Filed under: Email Marketing, Internet Marketing, Marketing Trends, Uncategorized | Comments Off
E-mail marketing can be so easy to do that many retailers adopt a set-it-and-forget-it mentality. But with so many retailers failing to execute most of the basics of e-mail marketing, that’s a huge mistake. Among the failures that recent e-mail studies and surveys have uncovered: 35% of retailers in the Internet Retailer Top 500 Guide [...]
Filed under: Email Marketing, Internet Marketing, Marketing Trends, Mobile Marketing | Comments Off
Yesterday at DM Days, I moderated the session, The Convergence of Direct Response and Social Media. During the session we shared with marketers how to use social media to: Connect to customers in new ways Stimulate interest in your company’s brand Turn passionate customers into brand advocates Deliver interactive services to your customers As you know, word-of-mouth [...]
Filed under: Email Marketing, Internet Marketing | Comments Off
The internet is radically transforming the way consumers purchase. But how much do we know about the internet use between the genders and what their future media preferences are likely to be? The following studies showcase the gender gap online. Online, men visit more sites and stay longer than females. November 2008, Nielsen Online Report [...]
Filed under: Internet Marketing, Marketing Trends, Mobile Marketing | Comments Off
