Posted on April 20th, 2009 by S. Burnett
[Advertising Age, April 13, 2009] Facebook, MySpace, LinkedIn and Google enable consumers to self-segment and self-identify through groups and interest identities. Social networking allows consumers to self-target by their own individual choices and network preferences. But how can marketers empower consumer self-segmentation and leverage it as a way to engage and connect with customers. Michael [...]
Filed under: Internet Marketing | Comments Off
Posted on April 20th, 2009 by S. Burnett
[MarketingDaily, April 14, 2009] With the latest news showing that most Americans are continuing to hold back on spending, it looks as if Gen Y and senior citizens may be the exceptions, according to new research from Retail Forward. In its latest ShopperScape survey, it asked 4,000 respondents what they are doing now to save [...]
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Posted on April 4th, 2009 by S. Burnett
Consumers will actively ensure they receive emails from companies they know will provide them with value, relevance and control over frequency of communication. Merkle 2009 View from the Inbox study shows that: A Bigger “Inner Circle”: The Inner Circle is a term to describe the companies that a consumer chooses to receive emails from. For [...]
Filed under: Email Marketing, Internet Marketing, Marketing Trends | Comments Off
Posted on April 4th, 2009 by S. Burnett
Which form of online channels (web, email, blogs, feeds, social networks, video, podcasts, etc.), should you use to bridge the generational divide. If you want to create relationship with your customers, you need to understand the generational differences in online usage of your customer segments and then select the right communication channel (s) to reach [...]
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