Posted on February 27th, 2009 by S. Burnett
Saturday, February 21, 2009 in Davos Switzerland at the World Economic Forum digital marketing industry leaders including Chad Hurley, Co-Founder and CEO, YouTube, Craig Mundie, Chief Research and Strategy Officer, Microsoft Corporation, Shantanu Narayen, President and CEO, Adobe Systems, Mark Zuckerberg, Founder and CEO, Facebook, Hamid Akhavan, Chief Executive Officer, T-Mobile International and Eric K. [...]
Filed under: Internet Marketing, Marketing Trends, Mobile Marketing, Uncategorized | Comments Off
Posted on February 23rd, 2009 by S. Burnett
In the rush to adopt social media a number of retailers have failed to ask themselves important questions that can affect the success of their campaigns. If you haven’t taken the time to understand how social media types differ, now is a good time. Even if you have, you need to consider what’s going on [...]
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Posted on February 22nd, 2009 by S. Burnett
Web 2.0 often coined Digital Marketing is changing the online conversation. In the past, companies created static “web brochures” and used one-sided, high-frequency push marketing to draw customers to their Web sites. Today, digital marketing has created a two-way conversation that drives revenue and engages the customer. The question many companies face is how to [...]
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Posted on February 19th, 2009 by S. Burnett
When I read this article, I was heartened to hear that high-end designer store employees are becoming more dedicated to providing every shopper with personal service, helping them find the right products to meet their needs and preferences. Friendly, thoughtful suggestions, and consistent service will leave customers with a lasting impression — a superb customer [...]
Filed under: Loyalty Marketing | Comments Off
Posted on February 3rd, 2009 by S. Burnett
[Stores, February 2008] While the economy is forcing many consumers to make sacrifices in order to save a few bucks, a handful of must-haves remain on the list. A recent survey conducted by BIGresearch featured exclusively in this month’s issue of STORES magazine found that Americans have redefined what’s “untouchable” and what is “expendable” in [...]
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