Posted on January 29th, 2009 by S. Burnett
[Epsilon Q3 2008 U.S. Email Trend Results, 1/20/09] Epsilon released its Q3 2008 U.S. Email Trends and Benchmarks Results compiled from aggregate data from the more than 6.2 billion emails sent by Epsilon in July, August and September 2008, across multiple industries and more than 200 clients. Survey Highlights: Open rates remained consistent over the [...]
Filed under: Email Marketing, Internet Marketing, Marketing Trends, Uncategorized | Comments Off
Posted on January 26th, 2009 by S. Burnett
[eMarketingandCommerce.com 1/22/2009} It’s time for Web merchants and operators to stop considering themselves the “underdog,” according to Sucharita Mulpuru, senior analyst, retail, for Forrester Research. In a session at the recent National Retail Federation Convention in New York, Mulpuru preached a set of “new rules” for Web marketers to heed if they’re to sustain the [...]
Filed under: Email Marketing, Internet Marketing, Marketing Trends | Comments Off
Posted on January 23rd, 2009 by S. Burnett
[NRF BIGresearch 1/9/2009] With 10% of US citizens now fearing job cuts, and only 25% remaining confident in the economy, there is a greater-than-ever trend toward household cost-cutting, according to the ‘Economic & Consumer Insights for Marketing Executives’ briefing from BIGresearch. In the company’s consumer survey, 24.7% indicated that they were either confident or very [...]
Filed under: Marketing Trends | Comments Off
Posted on January 22nd, 2009 by S. Burnett
[CFO Magazine 1/1/2009] In times like these, we need every customer we can get, right? Actually, at most companies, nearly one in three customers aren’t profitable. The bottom 20% — the discount shoppers and hard bargainers — can drain profits by 80% or more, says Larry Selden, a Columbia University professor emeritus. Segmenting the customer [...]
Filed under: Loyalty Marketing, Marketing Trends | Comments Off
Posted on January 13th, 2009 by S. Burnett
[ClickZ, 1/12/09] Barack Obama changed the political rulebook: his 2008 presidential campaign leveraged the Internet’s strength to engage disenchanted voters and register new voters. Future political campaigns won’t be able to utilize these strategies with the same impact since they won’t be as novel and the identified constituencies will now be an established part of [...]
Filed under: Internet Marketing, Marketing Trends | Comments Off
