Posted on December 29th, 2008 by S. Burnett
[Chief Executive - 12/19/08] Michael Kempner, communication consultant, advises that companies should speak openly with their customers and employees about their plans to cope with the economic downturn. Kempner identified five ways to build credibility and trust in these uncertain times: communicate, define interim success, reinforce key messages, maintain reputation and emphasize substance over form. [...]
Filed under: Email Marketing, Marketing Trends | Comments Off
Posted on December 19th, 2008 by S. Burnett
[nytimes.com - 12/17/08] Consumers are ready for mobile marketing. By 2010 it is projected that there will be nearly one cell phone in every household. With text messaging as the second most popular use of cell phones, manufactures, restaurants and retailers are starting to hop onto the text messaging bandwagon. Plus, new cellular-coupon companies have [...]
Filed under: Email Marketing, Mobile Marketing | Comments Off
Posted on December 3rd, 2008 by S. Burnett
In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand’s continued success. Robert Passikoff, president of Brand Keys, has identified what he believes will be the nine key consumer loyalty and engagement trends for 2009.
Filed under: Loyalty Marketing, Marketing Trends | Comments Off
