Marketing Library

In an era where marketers have to fight harder for consumers’ attention and personalization is everything, we have taken advantage of social media as an effective means of complementing traditional marketing. More recently, marketers have also discovered the powerful relationship between social media and cause marketing. Today, social activism really is well, social. Showing support [...]

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[The Wise Marketer — July 8, 2010] From Foursquare and Gowalla, to CheckIn and Brightkite, location-based social networking sites are becoming central to how mobile consumers are staying connected. With dozens of geo-location application options, companies are constantly pushing each other to innovate. Whrrl, another player in location based, has introduction its new social loyalty [...]

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The top social media marketing mistakes companies keep making from not listening to customers to “down-sourcing” social messaging to untrained staff.

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[New York Times, May, 2010] As Facebook users, advocacy groups, and the U.S. and international governments are in uproar over the site’s recent privacy issues, many are threatening to “unlike” the social network. As Facebook has continued to drive its plans of a greater openness on the web, privacy concerns have mounted. According to a [...]

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Social media continues to dramatically impact the way we experience the internet. While marketers continue to respond to these rapid changes with further investments in social media marketing, many are rediscovering the social value in their own websites. Part of creating a social experience for the consumer online involves empowering what Forrester Research calls “owned [...]

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Marketers have long understood the power of social media marketing and the influence that user generated content holds in either making or breaking a campaign, helping or hurting a brand, and creating consumer demand for products. Where marketers have struggled is in finding ways to quantify these influences. Forrester Research’s new analytical framework, based on [...]

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A hot topic of discussion for CRM managers is determining the business value of Social CRM and understanding how CRM and Social CRM are different. Traditional CRM aims to manage customer relationships and transactions, while social CRM is a strategy of engaging customers through social media with the goal of building brand loyalty and ultimately [...]

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[Adweek, April 5, 2010] Toyota, once known for its reliable autos and loyal customers, is now fighting to regain consumer trust since recalling millions of vehicles. How has Toyota been digging itself out of crisis? Well, with Digg of course. Organizations faced with crisis are increasingly turning to social media to be able to more [...]

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(GMKT) is a retail e-commerce marketplace in Korea offering buyers a selection of products and sellers a flexible sales solution. The Company’s commerce marketplace facilitates the sale of products in small or large quantities to a large number of potential buyers. The G-market’s commerce marketplace facilitates the sale of products in small or large quantities [...]

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Did you know? Online shopping has grown dramatically in popularity over recent years to the point where now billions of pounds are spent annually by people all over the world shopping online. Everyone from the young to the old, men and women every group of people, all shop online. The first and most common reason [...]

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