Marketing Library

In an era where marketers have to fight harder for consumers’ attention and personalization is everything, we have taken advantage of social media as an effective means of complementing traditional marketing. More recently, marketers have also discovered the powerful relationship between social media and cause marketing. Today, social activism really is well, social. Showing support [...]

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[The Wise Marketer — July 8, 2010] From Foursquare and Gowalla, to CheckIn and Brightkite, location-based social networking sites are becoming central to how mobile consumers are staying connected. With dozens of geo-location application options, companies are constantly pushing each other to innovate. Whrrl, another player in location based, has introduction its new social loyalty [...]

Filed under: CRM, Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | No Comments »

The top social media marketing mistakes companies keep making from not listening to customers to “down-sourcing” social messaging to untrained staff.

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[New York Times, May, 2010] As Facebook users, advocacy groups, and the U.S. and international governments are in uproar over the site’s recent privacy issues, many are threatening to “unlike” the social network. As Facebook has continued to drive its plans of a greater openness on the web, privacy concerns have mounted. According to a [...]

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Social media continues to dramatically impact the way we experience the internet. While marketers continue to respond to these rapid changes with further investments in social media marketing, many are rediscovering the social value in their own websites. Part of creating a social experience for the consumer online involves empowering what Forrester Research calls “owned [...]

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Marketers have long understood the power of social media marketing and the influence that user generated content holds in either making or breaking a campaign, helping or hurting a brand, and creating consumer demand for products. Where marketers have struggled is in finding ways to quantify these influences. Forrester Research’s new analytical framework, based on [...]

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(GMKT) is a retail e-commerce marketplace in Korea offering buyers a selection of products and sellers a flexible sales solution. The Company’s commerce marketplace facilitates the sale of products in small or large quantities to a large number of potential buyers. The G-market’s commerce marketplace facilitates the sale of products in small or large quantities [...]

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This is an article review of AdWeek’s article “Why Nike Embraces Brand Utility” by Brian Morrissey. Click here for article link What Nike believes is embracing their “just do it” slogan into a lifestyle.  Nike also sees digital tools not primarily as a way to advertise but as a way to bring people together, and [...]

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This article highlights the idea that mobile marketing is a fast-growing trend. It has grown exponentially in the past few years. Brusha proves very helpful statistics to back up the idea that mobile marketing is very important. It was fascinating to learn that experts expect that mobile will become a more efficient way of communication [...]

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During this economy many people look at the banking industry with a negative attitude. What better way to promote the goodwill of a company than through donating $5 million to various charities? Chase launched their first ever Facebook campaign and had Facebook users vote in two rounds on who to allocate the money to. The [...]

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