Marketing Library

In an era where marketers have to fight harder for consumers’ attention and personalization is everything, we have taken advantage of social media as an effective means of complementing traditional marketing. More recently, marketers have also discovered the powerful relationship between social media and cause marketing. Today, social activism really is well, social. Showing support [...]

Filed under: Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Experts, Marketing Trends, Social Media Marketing, Twitter | No Comments »

[The Wise Marketer — July 8, 2010] From Foursquare and Gowalla, to CheckIn and Brightkite, location-based social networking sites are becoming central to how mobile consumers are staying connected. With dozens of geo-location application options, companies are constantly pushing each other to innovate. Whrrl, another player in location based, has introduction its new social loyalty [...]

Filed under: CRM, Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | No Comments »

Social media continues to dramatically impact the way we experience the internet. While marketers continue to respond to these rapid changes with further investments in social media marketing, many are rediscovering the social value in their own websites. Part of creating a social experience for the consumer online involves empowering what Forrester Research calls “owned [...]

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A hot topic of discussion for CRM managers is determining the business value of Social CRM and understanding how CRM and Social CRM are different. Traditional CRM aims to manage customer relationships and transactions, while social CRM is a strategy of engaging customers through social media with the goal of building brand loyalty and ultimately [...]

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[Adweek, April 5, 2010] Toyota, once known for its reliable autos and loyal customers, is now fighting to regain consumer trust since recalling millions of vehicles. How has Toyota been digging itself out of crisis? Well, with Digg of course. Organizations faced with crisis are increasingly turning to social media to be able to more [...]

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1-11-10 An article discussing online marketing strategies enhancing the product value. Comet,  UK based electrical retailer added customer reviews and ratings to their online experience.  The company is doing this to create more customer-to-customer interaction and create product loyalty and make their website a destination site.  The company also makes it a priority with their [...]

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[San Diego Union Tribune, September 11, 2009] According to forecasts from Forrester Research, spending on social media marketing will increase from $716 million in 2009 to more than $3 billion by 2014. Charlotte Russe and Petco Animal Supplies, both San Diego-based companies, are among the many retailers that have jumped on popular social networks, including [...]

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While several companies offer online grocery shopping services — including Peapod, Netgrocer and AULSuperStore.com — in central Ohio, some brick-and-mortar stores have begun or are planning to offer their own service. Grocers now are considering adding online shopping as an option because it makes grocery shopping easier for their customers, improves the customer expereince, and [...]

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If the shoe fits, wear it. If not, Zappos.com will gladly take it back at no cost to you. Zappos.com has become the #1 seller of shoes online (ahead of J.C. Penney) by stressing customer service. It stocks 3 million pairs of shoes, handbags, and apparel and accessories, specializing in some 1,000 brands that are [...]

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During the recession, businesses especially appreciate the power of their brand and the need to protect it. However, according to research from intellectual proper, most brands are not quick to respond to the threats posed by trademark trespassing.  In Mark & Clerk’s research, 84% of the executives surveyed claimed that a strong brand is more [...]

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