Marketing Library

In an era where marketers have to fight harder for consumers’ attention and personalization is everything, we have taken advantage of social media as an effective means of complementing traditional marketing. More recently, marketers have also discovered the powerful relationship between social media and cause marketing. Today, social activism really is well, social. Showing support [...]

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[The Wise Marketer — July 8, 2010] From Foursquare and Gowalla, to CheckIn and Brightkite, location-based social networking sites are becoming central to how mobile consumers are staying connected. With dozens of geo-location application options, companies are constantly pushing each other to innovate. Whrrl, another player in location based, has introduction its new social loyalty [...]

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The top social media marketing mistakes companies keep making from not listening to customers to “down-sourcing” social messaging to untrained staff.

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[New York Times, May, 2010] As Facebook users, advocacy groups, and the U.S. and international governments are in uproar over the site’s recent privacy issues, many are threatening to “unlike” the social network. As Facebook has continued to drive its plans of a greater openness on the web, privacy concerns have mounted. According to a [...]

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Social media continues to dramatically impact the way we experience the internet. While marketers continue to respond to these rapid changes with further investments in social media marketing, many are rediscovering the social value in their own websites. Part of creating a social experience for the consumer online involves empowering what Forrester Research calls “owned [...]

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Marketers have long understood the power of social media marketing and the influence that user generated content holds in either making or breaking a campaign, helping or hurting a brand, and creating consumer demand for products. Where marketers have struggled is in finding ways to quantify these influences. Forrester Research’s new analytical framework, based on [...]

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<img src=”” alt=”Fashion Embraces Social” /> When fashion week presented the latest from designers in New York this spring, the trends haven’t been exclusive to the runways. In the past six months, the amount of fashion insiders embracing social media has skyrocketed. The industry, it seems, is finally letting the public behind its closed doors. [...]

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Salesforce introduces a social networking tool to help businesses better collaborate, while keeping tabs on sales and cusmtomer service

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During this economy many people look at the banking industry with a negative attitude. What better way to promote the goodwill of a company than through donating $5 million to various charities? Chase launched their first ever Facebook campaign and had Facebook users vote in two rounds on who to allocate the money to. The [...]

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The article entitled “Coke Scores with First Viral Video” reveals the secret behind the success of the “Happiness Machine” viral video. The goal of the Coke’s first effort at video made exclusively for the viral market was “to connect with teens and young adults outside of TV ads and online games,” says A.J. Brustein, global [...]

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