Marketing Library

In an era where marketers have to fight harder for consumers’ attention and personalization is everything, we have taken advantage of social media as an effective means of complementing traditional marketing. More recently, marketers have also discovered the powerful relationship between social media and cause marketing. Today, social activism really is well, social. Showing support [...]

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[The Wise Marketer — July 8, 2010] From Foursquare and Gowalla, to CheckIn and Brightkite, location-based social networking sites are becoming central to how mobile consumers are staying connected. With dozens of geo-location application options, companies are constantly pushing each other to innovate. Whrrl, another player in location based, has introduction its new social loyalty [...]

Filed under: CRM, Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | No Comments »

The top social media marketing mistakes companies keep making from not listening to customers to “down-sourcing” social messaging to untrained staff.

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Social media continues to dramatically impact the way we experience the internet. While marketers continue to respond to these rapid changes with further investments in social media marketing, many are rediscovering the social value in their own websites. Part of creating a social experience for the consumer online involves empowering what Forrester Research calls “owned [...]

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Marketers have long understood the power of social media marketing and the influence that user generated content holds in either making or breaking a campaign, helping or hurting a brand, and creating consumer demand for products. Where marketers have struggled is in finding ways to quantify these influences. Forrester Research’s new analytical framework, based on [...]

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A hot topic of discussion for CRM managers is determining the business value of Social CRM and understanding how CRM and Social CRM are different. Traditional CRM aims to manage customer relationships and transactions, while social CRM is a strategy of engaging customers through social media with the goal of building brand loyalty and ultimately [...]

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Here’s an article about how companies are using twitter to keep their brands updated and their products satisfactory. It highlights how positive and negative posts on twitter or blog sites can produce customer interest and disinterest. It also indicates that companies have benefited greatly from being “followers” of those who tweet about their products or [...]

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<img src=”” alt=”Fashion Embraces Social” /> When fashion week presented the latest from designers in New York this spring, the trends haven’t been exclusive to the runways. In the past six months, the amount of fashion insiders embracing social media has skyrocketed. The industry, it seems, is finally letting the public behind its closed doors. [...]

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Salesforce introduces a social networking tool to help businesses better collaborate, while keeping tabs on sales and cusmtomer service

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Puppy Tweets is a plastic tag with a sound and motion sensor that you attach to your pet’s dog collar and connect its USB receiver to your computer. Then you create a Twitter account for your dog and enjoy updates all day from Sparky or whatever its name is on your computer or smartphone Why [...]

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