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DIGITAL CLARITY: Applying basic search engine optimization concepts by Brandy Woolford SEO is essential to a websites ability to drive traffic and ultimately increase customer acquisition. SEO can be accomplished through two ways, pay-per-click advertising organic SEO strategies. According to the article, some researchers believe people are ten times more likely to click on organic [...]

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Article Overview: http://j.mp/csq8Rp People can reach Internet wherever they are, by using mobile phones. Now, marketers can make it even easier for potential customers to reach the company by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call just as [...]

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