Marketing Library

In an era where marketers have to fight harder for consumers’ attention and personalization is everything, we have taken advantage of social media as an effective means of complementing traditional marketing. More recently, marketers have also discovered the powerful relationship between social media and cause marketing. Today, social activism really is well, social. Showing support [...]

Filed under: Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Experts, Marketing Trends, Social Media Marketing, Twitter | No Comments »

[The Wise Marketer — July 8, 2010] From Foursquare and Gowalla, to CheckIn and Brightkite, location-based social networking sites are becoming central to how mobile consumers are staying connected. With dozens of geo-location application options, companies are constantly pushing each other to innovate. Whrrl, another player in location based, has introduction its new social loyalty [...]

Filed under: CRM, Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | No Comments »

The top social media marketing mistakes companies keep making from not listening to customers to “down-sourcing” social messaging to untrained staff.

Filed under: CRM, Customer Experience Management, Facebook, Internet Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off

[New York Times, May, 2010] As Facebook users, advocacy groups, and the U.S. and international governments are in uproar over the site’s recent privacy issues, many are threatening to “unlike” the social network. As Facebook has continued to drive its plans of a greater openness on the web, privacy concerns have mounted. According to a [...]

Filed under: Customer Experience Management, Facebook, Internet Marketing, Marketing Trends, Social Media Marketing | Comments Off

Social media continues to dramatically impact the way we experience the internet. While marketers continue to respond to these rapid changes with further investments in social media marketing, many are rediscovering the social value in their own websites. Part of creating a social experience for the consumer online involves empowering what Forrester Research calls “owned [...]

Filed under: CRM, Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off

Marketers have long understood the power of social media marketing and the influence that user generated content holds in either making or breaking a campaign, helping or hurting a brand, and creating consumer demand for products. Where marketers have struggled is in finding ways to quantify these influences. Forrester Research’s new analytical framework, based on [...]

Filed under: Customer Experience Management, Facebook, Internet Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off

A hot topic of discussion for CRM managers is determining the business value of Social CRM and understanding how CRM and Social CRM are different. Traditional CRM aims to manage customer relationships and transactions, while social CRM is a strategy of engaging customers through social media with the goal of building brand loyalty and ultimately [...]

Filed under: CRM, Customer Experience Management, Loyalty Marketing, Marketing Trends, Social Media Marketing, Twitter | Comments Off

[Adweek, April 5, 2010] Toyota, once known for its reliable autos and loyal customers, is now fighting to regain consumer trust since recalling millions of vehicles. How has Toyota been digging itself out of crisis? Well, with Digg of course. Organizations faced with crisis are increasingly turning to social media to be able to more [...]

Filed under: CRM, Customer Experience Management, Loyalty Marketing, Marketing Trends, Social Media Marketing | Comments Off

Here’s an article about how companies are using twitter to keep their brands updated and their products satisfactory. It highlights how positive and negative posts on twitter or blog sites can produce customer interest and disinterest. It also indicates that companies have benefited greatly from being “followers” of those who tweet about their products or [...]

Filed under: Social Media Marketing, Twitter | Comments Off

<img src=”” alt=”Fashion Embraces Social” /> When fashion week presented the latest from designers in New York this spring, the trends haven’t been exclusive to the runways. In the past six months, the amount of fashion insiders embracing social media has skyrocketed. The industry, it seems, is finally letting the public behind its closed doors. [...]

Filed under: Facebook, Social Media Marketing, Twitter | Comments Off