Marketing Library

[The Wise Marketer — July 8, 2010] From Foursquare and Gowalla, to CheckIn and Brightkite, location-based social networking sites are becoming central to how mobile consumers are staying connected. With dozens of geo-location application options, companies are constantly pushing each other to innovate. Whrrl, another player in location based, has introduction its new social loyalty [...]

Filed under: CRM, Customer Experience Management, Facebook, Internet Marketing, Loyalty Marketing, Marketing Trends, Mobile Marketing, Social Media Marketing, Twitter | No Comments »

Article Overview: http://j.mp/csq8Rp People can reach Internet wherever they are, by using mobile phones. Now, marketers can make it even easier for potential customers to reach the company by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call just as [...]

Filed under: Mobile Marketing, Search Engine Marketing | Comments Off

In the article Coca-Cola Olympic Winter Games Campaign features mobile they talk about how the new campaign utilizes mobile marketing. Coca-Cola is using mobile to to launch an integrated Olympic Games – themed campaign for engaging fans on-the-go. They have brought in six high-profile U.S. Olympians and called them the Coca-Cola “Six Pack” of athletes. [...]

Filed under: Marketing Trends, Mobile Marketing | Comments Off

This article highlights the idea that mobile marketing is a fast-growing trend. It has grown exponentially in the past few years. Brusha proves very helpful statistics to back up the idea that mobile marketing is very important. It was fascinating to learn that experts expect that mobile will become a more efficient way of communication [...]

Filed under: Internet Marketing, Marketing Trends, Mobile Marketing | Comments Off

“Chipotle Online Ordering via iPhone – What it means to the future of Fast Casual Restaurant Industry” Chipotle has improved their customer experience with the creation of their iPhone application.  The easy-to-use application, as well as their website, allows customers to order and pay for their meal before entering the restaurant.  Customers can avoid waiting [...]

Filed under: Internet Marketing, Marketing Trends, Mobile Marketing | Comments Off

[eMarketingandCommerce.com, July 31, 2009] Designing email messages for optimal performance on your subscribers’ computers and mobile devices can be challenging. Is it worth the effort? That depends on your subscribers’ viewing preferences and behaviors. Designing emails for mobile. Read the full story. addthis_url = ‘http%3A%2F%2Fwww.customerinsightgroup.com%2Fmarketinglibrary%2F%3Fp%3D218′; addthis_title = ‘How+to+Create+Emails+for+Mobile+Marketing’; addthis_pub = ”;

Filed under: Internet Marketing, Mobile Marketing | Comments Off

E-mail marketing can be so easy to do that many retailers adopt a set-it-and-forget-it mentality. But with so many retailers failing to execute most of the basics of e-mail marketing, that’s a huge mistake. Among the failures that recent e-mail studies and surveys have uncovered: 35% of retailers in the Internet Retailer Top 500 Guide [...]

Filed under: Email Marketing, Internet Marketing, Marketing Trends, Mobile Marketing | Comments Off

The internet is radically transforming the way consumers purchase. But how much do we know about the internet use between the genders and what their future media preferences are likely to be? The following studies showcase the gender gap online. Online, men visit more sites and stay longer than females. November 2008, Nielsen Online Report [...]

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Are you ready for mobile marketing? You may think you have lots of time and other “fish to kill”. But, eMarketers recently released study show that more and more US companies are adding mobile marketing into their advertising plans. According to the study, the US is the largest single market for mobile advertising, even though [...]

Filed under: Internet Marketing, Marketing Trends, Mobile Marketing | Comments Off

Saturday, February 21, 2009 in Davos Switzerland at the World Economic Forum digital marketing industry leaders including Chad Hurley, Co-Founder and CEO, YouTube, Craig Mundie, Chief Research and Strategy Officer, Microsoft Corporation, Shantanu Narayen, President and CEO, Adobe Systems, Mark Zuckerberg, Founder and CEO, Facebook, Hamid Akhavan, Chief Executive Officer, T-Mobile International and Eric K. [...]

Filed under: Internet Marketing, Marketing Trends, Mobile Marketing, Uncategorized | Comments Off