Social Commerce is a hot topic in digital marketing these days, there are a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. If you are like most companies, you are grappling to determine the best approach to leverage the Facebook Ecosphere.
There are a lot of different approaches. Here is a list of 101 examples of Facebook Social Commerce. Some of the examples are pop-up stores, PR stunts or specific campaigns and not all of them involve direct transactions through Facebook. Some use the API to pull through stock inventories on their Brand Pages, with others taking this further by allowing sign-ins to their checkout. Companies like Wet Seal report that 20% of their e-commerce sales come from Facebook-referred traffic. Diesel’s done a few things with Facebook – the most recent being their in-store DieselCam. Macy’s has followed in Diesel’s footsteps with their own Facebook fitting room.
We hope this list gives you some inspiration and we’d love to hear about your success.