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10 Pinterest Ideas with SEO Benefits

Given the advent and recent growth of Pinterest, it is important that marketers understand how to capitalize on this tool, specifically as it relates to Search Engine Optimization efforts. Pinterest, a massive social network that allows users to “pin” images to virtual pinboards, allows companies to build an extensive backlink network and drive website traffic through engagement and Pinterest promotions. Further, given the extensive size of Pinterest, this network lends authority which feeds into search engine ranking. These SEO elements are enhanced using the following ideas:

  1. Pinterest offers better reporting in Analytics- You can see which item of content earned a referral
  2. Show Pinterest activity on Facebook- Link to timeline to cross-promote
  3. Add Pin-It buttons to your web pages- 2 buttons to promote your content- Pin It and Follow me on Pinterest
  4. Excellent backlink building opportunities- Rank quality scores can increase due to pinning from your website
  5. Remember your keyword strategy- Use keywords in naming boards and images that match current keywords optimized on your site for indexing and ALT variables used for images
  6. Use words and phrases people look for- Be specific but easy to find
  7. Create a brand channel- Use your brand pinboards as a virtual catalog
  8. A picture paints a thousand words- “Wow” images are likely to be repinned, helping you gain traffic and backlinking
  9. Remember friends don’t do sales meetings- Only 10% of content should be self-promoting to maintain interest among followers
  10. Run a Pinterest competition- Incentivize followers to pin from your website in order to build backlinks and traffic
Why is this newsworthy?
  • As a new tool, it is important to understand the strengths of Pinterest
  • Strategy integration is important across all digital marketing aspects, especially with social media and SEO as these two elements can create synergy
  • From an analytic standpoint, it is important to know the ways in which media is being used in order to appropriately analyze performance

For marketers, Pinterest promises to be a tool that reaches beyond social media and extends into SEO. An understanding of this relationship, and effective implementation of Pinterest strategy, can provide return to your brand and build upon the foundation created through other digital tools.