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Fred Meyer’s Launches Real Gems Real Stories Contest

social media contest

Fred Meyer’s wants to showcase real gem stories and is giving away a $500 gift card to five winners! Maybe the vintage earrings that were passed down through generations, or a necklace that was a gift that marked a special moment. Whatever the story is, they’d love to hear it.

To enter the contest, Fred Meyer asked fans to share the tales (and pictures) behind their favorite jewelry on the Fred Meyer Jewelers’ official Facebook page, Twitter or Instagram, along with the hashtag #FMJRealGems.

Fred Meyer Jewelers, understands the true power of jewelry. More than an accessory, jewelry is often handed down through generations, connecting people, places and events. So whether it’s a rare gem or an inexpensive bauble, jewelry tells a story that’s all your own.

[Source: Fred Meyer Jewelers]

Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

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Pinterest Stats Marketers Need to Know

Since its launch in 2010, Pinterest has really taken off and has joined the league of the Top Social Media channels. It’s shown explosive growth and there are no signs of it slowing down. Here’s some Pinterest stats that retailer’s should know about.

Pinterest stats for businesses

Stats You Need to Know about Consumers and Pinterest

  • 80% of Pinterest users are women. (Source: Content Factory)
  • There are 70 Million total users. (Source: Media Bistro)
  • 80% of total Pinterest’s pins are repins. (Source: Media Bistro)
  • There are 2.5 billion monthly pinterest pageview. (Source: Expanded Ramblings)
  • 81 percent of U.S. online consumers trust information and advice from Pinterest. (Source: Blogher)
  • Interest user spend 98 minutes per month on the site. (Source: Tech Crunch)
  • 58% of Pinterest users log in at least once a day. (Source: The Buntin Group, 2013)

Businesses Use Pinterest to Achieve Business Goals

  • There are 500,000 Pinterest business accounts. (Source: Expanded Ramblings)
  • Sephora’s Pinterest followers spend 15 times more that its Facebook fans.
  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic. (Source: Social Media Today)
  • Pinterest accounts for 25% of retail referral traffic. (Source: Rich Relevance)
  • Over 80% of pins are repined. (RJMetrics)
  • A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
  • Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)

Pinterest Delivers Measurable Results

  • Pinterest buyersspend more money, more often, on more items than any of the other top 5 social media sites. (Source: Social Media Today)
  • 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Source: Social Media Today)
  • Pinterest generates 4x more revenue (per click) than Twitter and 27% more per click than Facebook. (Source: Social Media Today)
  • Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. (Source: Rich Relevance)
  • Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair)
  • The average sales amount attributed to a pin has grown by 25% since Q4 2012. (Source: MarketingCharts)
  • A pin is said to drive 2 site visits and 6 page views, on average, while generating more than 10 repins. (Source: MarketingCharts)

Wondering how to use Pinterest to drive traffic to your website? Click here for some helpful tips to help you get more likes, folowers, fan engagement and customers on Pinterest.

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Taco Bell’s Launches Mobile App with Social Media Blackout

Today, Taco Bell launched its mobile app to order and make payments from your mobile device. The free mobile ordering app gives consumers complete access to every Taco Bell ingredient to create what they want, when they want it – all in the palm of their hand.

As part of the launch of its mobile-ordering and payment app today, Taco Bell has blacked out its social media channels, including Facebook, Instagram and Twitter, and even its website. The idea is to play up the announcement and attract attention with a Twitter feed, Facebook page and website all showing nothing but a black screen as of this morning. Each of those pages, the company said, will only offer a link to the app download, which will be available for both iOS and Android phones.

Taco Bell's Launches Mobile App     Taco Bell's Launches Mobile App

“Today as food culture changes and generations grow up with smartphones, our customers seek restaurant experiences that fit their lifestyle,” said Taco Bell President Brian Niccol in a statement. “We believe mobile ordering and payment is the biggest innovation since the drive-thru. Our new mobile ordering app is just the beginning of how we’re using technology to break down the walls of our restaurants and become more transparent with our customers about our food.”

The chain also hopes to prompt conversation with its #onlyintheapp hashtag. That hashtag is meant to illustrate that customers at Taco Bell can now view and select specific ingredients for their food with the app in a way they previously weren’t able to, according to a statement.

Check out our social media infographs here. Get your free no-obligation personalized social media grade today.

[Source: AdAge]

 

Mobile Marketing Stats

If developing a mobile marketing strategy isn’t on your to-do list yet, these stats should help you understand how important it is, and should provide some good information for your company to understand why it is time to start planning or expanding your mobile strategy.

  Mobile Marketing

 

Stats You Need to Know about Customers and Mobile Marketing

  • Of Facebook’s nearly one billion strong users, approximately 200 million are mobile only. (Source: Social Media Today 2013)
  • More people own a cell phone than a toothbrush. There are over 7 billion people in the world. An estimated 4 billion of them own mobile phones.
  • 30% of consumers would like to receive mobile coupons. (Source: Juniper Research)

Businesses use Mobile Marketing to Achieve Business Goals

  • 8% of advertisers plan to adopt mobile coupons by next year. (Source: Juniper Research)
  • The redemption rates of mobile coupon are usually higher and range from 5% to 15% as compared to traditional print coupon with rates of 1% or less. (Source: Juniper Research)
  • Mobile use generates 30% of Facebook’s ad revenue. (Source: Buffer)
  • 63% of consumers felt that a coupon would be the most effective incentive to get them to respond to a mobile marketing message. (Source: ABI Research)
  • 52% of consumers would use mobile coupons for a discount at a local store. (Source: ABI Research)
  • 66% of user-generated tweets that mention brands come from mobile users. (Source: Buffer)

 

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Avon Launches #CheckYourself Social Media Campaign

[Source: Avon]

October is Breast Cancer Awareness Month and Avon is launching #CheckYourself, a social media campaign and a new web portal that will provide breast health education to people in more than 25 countries as part of the Avon Breast Cancer Crusade.

Paula Abdul, a big supporter of Avon’s Check Yourself campaign created a music video focusing on the importance of breast health & education.

Check Yourself is a global movement that aims to raise awareness and start conversations about how women and men can take action for their own breast health through screening, detection and treatment. Screening guidelines vary by country and media reports about early detection can sometimes be confusing. This campaign is intended to help you better understand some of the common factors that can influence your personal breast cancer risk, and teach you not only about your risk, but also what actions you can take starting today! View the educational material below, get inspired by our Check Yourself dance video starring Paula Abdul, and spread the word on social media to as many women and men as possible. Learn more

 

Tips for Building Your Brand with Linkedin

Today, businesses realize that LinkedIn and other social networks can be just as important as their websites and deserve serious attention. LinkedIn gives organizations increased visibility for their brand, products, and services. Potential customers, clients, and suppliers can learn about your company on LinkedIn to see if they’re interested in doing business with you. Below, we have compiled the top tips to help in building your brand with LinkedIn:

Linkedin_Marketing_Tips

 

  1. Optimize the Overview Tab – On your company page’s Overview tab, only the top portion of your company description is visible. Make the most of this real estate by giving followers a reason to follow the company page, and include a call to action to drive customers to your Product tab or LinkedIn Group.
  2. Plan Your Content – Create a content calendar for regular updates about company news, new products and services. Status updates that either create dialogue (grow your visibility) or contain a call to action (generate leads) are the most effective forms of updates.
  3. Post Regularly – Post at least 20 status updates per month to maximize your reach to approximately 60% or more of your unique audience each month. Best-in-class marketers are posting 3-4 status updates per day, per audience.
  4. Time Your Status Updates – Time the posting of your status updates during the morning or midday during the business week for maximum exposure.
  5. Use the Product Tab – Add your products and services to the LinkedIn product tab. When LinkedIn members visit your company page, they can see which of their network members have recommended your products or services, which triggers a notification to their network connections. The recommendation also lives on your page, where you can control its visibility.
  6. Build Followers – Encourage your employees to follow your page, email your existing contact database with a request that they follow your page, place a Follow button on your website or blog, and cross-promote your page on other social channels, including LinkedIn Groups, Twitter, etc.
  7. Join Groups – Pinpoint LinkedIn groups that allow you to extend your reach, showcase your expertise and stay on top of industry trends.

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Dairy Queen Launches #BlizzardBattle Social Media Contest

[Source: Restaurant News]

Dairy Queen is pitting its apple and pumpkin flavored blizzards against each other in a new social media marketing campaign. The Minneapolis-based brand has pitted two towns in what it calls a #BlizzardBattle, urging fans to #VoteApple or #VotePumpkin through Sept. 29 on social media platforms like Facebook, Twitter and YouTube.dairy queen social media contest

Barry Westrum, Dairy Queen’s executive vice president of marketing, said in an interview that the brand has reached a level on social media where it can promote products solely on those platforms.“We’re just starting to get traction now where we can market products almost exclusively via social and get transactions in our restaurants in a way that in the past only national television has done,” Westrum said.

Westrum mentioned Dairy Queen has grown its Facebook base over the past year by more than a million fans, to 9.2 million, and increased its Twitter followers fourfold, to 237,900. As of Sept. 17, more than 603,000 fans had voted at the dedicated Blizzard Battle microsite. “Apple Capital” Wenatchee, Wash., lagged behind “Pumpkin Capital” Caro, Mich., by 10 percentage points, at 45 percent to 55 percent.

“Fans are interacting with our brand on all these available social channels,” Westrum said. “It’s a wonderful way to promote our products in different ways than television. We’ll certainly continue to play in this space.”

What is your favorite…Apple or Pumpkin?

 

Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

Revealing Marketing Stats About LinkedIn

With over 300 million members in over 200 countries and territories LinkedIn is world’s largest professional online network. For most companies, it plays an important role in their marketing strategies and the follow marketing stats about LinkedIn provide insightful information all marketers should know.Marketing Stats About LinkedIn

Stats You Need to Know about Customers and LinkedIn

  • More than 30% of LinkedIn users log into their account every day.  (Source: Social Media Today, 2013)
  • LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites. (Invest IQ Research 2013)
  • The average CTR for ads on LinkedIn is 0.025 percent. (Search Engine Watch)
  • 84 million of LinkedIn’s 313 million users are in the U.S.
  • 38% of LinkedIn visits are made via mobile.
  • LinkedIn is the world’s largest professional network on the Internet with 313+ million members in over 200 countries and territories. (LinkedIn)
  • Every second 2 new members join LinkedIn. (Source: Buffer)
  • 42% of users update their profile information regularly. (Source: Media Bistro)
  • LinkedIn enjoys around 63.4 million adult monthly unique view. (Source: Marketing Profs)
  • 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. (Social Media Today)

Businesses use LinkedIn Marketing to Achieve Business Goals

  • There are over 3 million LinkedIn Company pages. (Source: Media Bistro)
  • More than 500,000 company pages were added between 2012 and 2013. (Source: Social Media Examiner)
  • There are 148 different industries represented on company pages. (Source: Social Media Examiner)
  • To date, there are 1,275,000 products and services highlighted across LinkedIn company pages. (Source: Social Media Examiner)

 

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

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Google+ Social Media Marketing Tips

Are looking for ideas on how to use Google+, or incorporate Google+ into your company’s marketing strategy?  We have compiled the top tips to use Google+ for content marketing, engaging fans, building your brand and more.Google+ Tips for Brands

  1. Keep it Fresh – Create a content calendar and schedule your posts. Post at least once a day, seven days a week.
  2. Be Engaging – Content that gets attention usually includes questions, calls to action, photos or videos, or thought-provoking comments. Try to limit directly promotional posts about your business to 10 – 20 percent of what you post.
  3. Customize Profile Image and Cover Photo – Both should capture the culture and essence of your brand.  Update your cover image regularly — it makes that all-important first impression and can be used to showcase key messages and products, as well as branding..
  4. Interact – The more you interact on Google+, the faster you build connections and increase your audience. In addition to posting your own content, share and comment on others’ posts (you’ll see them in your Stream).
  5. It’s Crucial to Ask Customers to Circle You – Being in more people’s circles, or having more Google+ followers, improves your position on regular Google searches. Once users add your page to their circles, you can add them to yours.
  6. Optimize Your Page for SEO – Use keywords as you fill out the Introduction in your Google+ page’s About section as well in your post. Use keywords that you want to rank high on, and those keywords your customers are using.
  7. Add the +1 Button to Your Website – When Google+ users click the button, it’s shared with their circles.  In addition to putting the link in your email footer and on all of your social media pages, you can add a badge to your site.

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

 

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Structuring a Social Media Team

 

How do you organize your social media efforts internally in your company? Who’s responsible for creating content, who takes care of customer complaints, anyone doing the analytics and what about CRM?

Is a dedicated social media team the right fit for you, or should social media be integrated company wide?

The right structure and leadership for social media at your organization is critical to achieving your social business goals.

While no two organizations look the same, there are typically five organizational models we’ve seen in our strategic consulting experience: organic, centralized, hub and spoke, dandelion, and holistic.

Recognize these models are not organizational charts, they represent a cultural change. Executives and their employees must realize the social web requires companies to undergo a cultural change as customers bypass companies and connect directly to each other.

Now, after viewing this presentation, do you think your social media team is structured properly? If not, shoot me some questions and let’s discuss the ways you can organize resources and team members to maximize your success. Click here to contact us today!