With mobile design growing in popularity over recent years, many mobile users expect a fast and fully integrated mobile experience when they visit your website from a smartphone or tablet. If you haven’t created a mobile website, you’re missing out on a huge opportunity to build awareness of your business and attract customers.
Research by Econsultancy found 62 percent of companies that create a mobile website experienced increased sales. The reality is: most consumers use their mobile devices when making a purchasing decision. In fact, 60 percent of consumers use their mobile device to aid them during the purchasing process. Clearly, mobile is changing the way people use the mobile web to interact with businesses online.
As a business owner, you’re probably always thinking of different ways you can improve your website and the overall customer experience. In order to make a plan, however, you need to know the right techniques for your mobile website. Here are four tips that will help you get started with your mobile design:
1. Start with a responsive design.
The key to a successful mobile website is implementing a responsive design. This type of design will make it possible for your website to be accessed from any type of mobile device.
When creating a responsive design, it’s important to think about the operating system your customers will use when they visit your website. There are three major mobile operating systems including iOS, Android, and Windows. As you create your mobile design, it’s important to think about the different features each operating system utilizes and how you can adapt your layout to those platforms.
2. Speed up your website.
Did you know 40 percent of people will abandon a web page if it takes more than three seconds to load? If your mobile website is slow, it’s very likely consumers will stop visiting your website.
3. Keep it simple yet informative.
A mistake many businesses make when creating a mobile website is containing too little or too much information in their design. Remember, consumers want a fast mobile experience, but they also want to retrieve the information they need from a tap of their fingers.
The navigation of your website should be easy to access and outline the different pages of your website. You should also include the most important details your customers need to know about your business such as product information, contact information, and links to your social media accounts. It’s also important to write copy for your mobile website that it succinct and clear for your readers to understand.
4. Integrate branding elements from your current website.
Finally, it’s important to make sure your mobile design contains the branding of your website and overall business. There are a few reasons why it’s important to use the same branding with your mobile website. First, you want to make it easier for your customers to recognize your business. Second, any type of website you create for your business should reflect your overall branding strategy.
Creating a mobile website for your business can greatly improve the overall customer experience and help you build a stronger brand. By keeping these mobile design tips in mind, you’ll be able to create a website that fits your customers’ needs.
What are your best mobile design tips?
Ivan Serrano is a social media, marketing and small business journalist living in the Bay Area of California.
Image Source: dazeinfo.com
Filed under: Integrated Marketing, Mobile Marketing | Comments Off