Creating video content on YouTube is a great way to boost the visibility and credibility of your business. Here are are a few tips to help you increase the effectiveness of your Youtube channel.
Create a Schedule for Content
One way to make sure you’re creating regular video content is to develop a recurring series with a theme. Incorporate funny discussion, serious points of view and use real people to make it impactful and memorable.
Brand Your YouTube Channel
Complete your account profile and provide an interesting, keyword-rich description of your brand. Customize your background to reflect your company’s branding and make sure you add links back to your website and other social media accounts.
Use keywords in your tags for videos so users can find your content. Optimize the title of the video and how users might search for it using phrases on YouTube or search engines. Make sure that the video description is relevant and keyword-rich, and includes your brand name and a link back to your website.
Engage with the YouTube Community
Reply to relevant user comments or questions, making ‘friends’ with users who have similar accounts or brands.
Users can comment on your channel homepage, as well as below individual videos. Monitor the conversation on videos and your channel and be sure to respond to conversations that warrant a response, as well as moderating inappropriate content that may pop up.
Promote Your YouTube Homepage
Post your videos across social networks to increase viewership. Embed videos in your blog. Pin them. Include YouTube on the top of each page of your site.
Include Your Logo or Contact Info
Don’t let your video become a hit without providing branding on who you are and how people can get in touch. Include a call to action in your video.
Wingstop Inc., spent the summer touring the United States. Traveling on the company’s new food truck, the mission of the tour is to serve flavor and bring goodwill to the communities that have embraced the craveable brand.
The tour kicked off in Brooklyn on June 22 where Wingstop partnered with the Brooklyn Nets to build a new playground for Children of Promise, NYC. The tour experienced great success by feeding thousands of individuals and supporting several charitable organizations in cities such as Atlanta, Chicago and St. Louis.
They has asked fans to decide where it will end up in September by voting at the microsite www.wingstoptour.com. “They can urge their friends to vote on social media,” Wingstop spokesperson Kimberly Balega.
“The purpose of the Wingstop Flavor Tour is to give back to communities that have embraced our brand,” commented Flynn Dekker, Chief Marketing Officer at Wingstop. “We have been to four cities so far and have seen first-hand the positive energy we can bring to communities by serving up free food and partnering with charitable organizations. Now, we’re asking our fans to tell us where to bring that energy for the final stop.”
The #WingstopTour ended in San Antonio where they dishing out free wings, fresh swag, and live music.
[Source: National Restaurant News]
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In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the statistics generated by nearly 750 companies worldwide:
According to the study, here are a handful of the key findings:
Open Rate: Overall Average Open Rate: 21.0%
Industries in Which Top Performers Posted Open Rates Greater Than 50%:
Twitter recently announced an increase in character limit with Direct messages, or DMs. This is great news for business who use Twitter to address customer service issues. Business now have 10,000 characters which will make the discussion with customers less cumbersome and wont require them to split the conversation into a series of messages.
Twitter said the change will begin rolling out today on twitter.com, the iOS and Android apps, TweetDeck and Twitter for Mac and will continue to roll out worldwide in the next few weeks. Direct Messages sent and received the old-school way via SMS will still be limited to 140 characters.
Public tweets — and tweets from private accounts — will continue to be limited to the 140-character standard.
TGI Fridays recently launched, “Jump Burger: Buy One, Give One,” a new promotion that gives guests a unique way to share a FREE burger through social media.
“We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows friends to socialize in a new way, while being generous,” said Brian Gies, chief marketing officer for Carrollton, Texas-based TGI Fridays. “People love the friendly competition and the free burgers.”
A spokeswoman for the chain said the promotion is “designed to engage guests and their friends — both inside and outside the restaurant.”
When you buy any one of Fridays hand-crafted burgers and enter the code on the receipt at www.jumpburger.com, and you’ll get a FREE burger to toss out on your social networks, or to email to friends. The first person to snag it gets a FREE burger to enjoy at any Fridays location. It’s called Jump Burger, like a “burger jump ball.” It’s that simple. But you have to act fast. Once burgers go up for grabs, they go quickly—and this promotion is only for a limited time.
Facebook has recently made some changes to its news feed preferences. This update allows users to select the friends whose posts will always appear at the top of the most valuable real estate in the social media universe. You can also unfollow people to hide their posts, reconnect with people you unfollowed, and discover new pages.
Prioritize Stories: To help prioritize stories, and make sure you don’t miss posts from particular friends and pages, you can now select which friends and Pages you would like to see at the top of your news feed.
Scroll down to settings and choose “news feed preferences,” then click on “prioritize who to see first” and then click on your favorite to never miss a post from them.
Find new pages to connect to: Helping you find new pages to follow can help you connect with publishers, artists and businesses you might be interested in. Based on the types of pages you’ve liked in the past, you can discover new pages under the same news feed preferences setting in order to get more of the stories you care about.
Select which friends and pages to follow or unfollow: Under the same setting, you can now see a list of the top people, pages and groups that you’ve seen in your news feed over the past week, and choose to unfollow any friend, page or group if you don’t want to see their updates. You can also see who you’ve unfollowed in the past and choose to re-follow them at any time. [Source: Facebook]
Instagram is on the rise according to eMarketer. U.S. users are expected to reach 77.6 million this year, an increase of 20.9%, and will hit more than 111 million by 2019.
According to research from L2 Think Tank, some of this growth is coming from fashions brands taking an increased interest in Instagram. The number of US fashion brands that adopted Instagram rose 11% year over year in Q2 2015 to reach 96%.
Research found a falling organic search reach on Facebook, one reason why fashion brands could be moving toward Instagram to increase their audience reach. Among the 79 brands studied, the number of Instagram followers leapt 160% during the research period. At the same time, post frequency rose 36%, hitting 10.4 posts per week, on average. –
An Iconosquare polling cited by eMarketer shows 62% of global users are likely to follow a brand on Instagram if they already have a connection with it and 54% said they would follow a brand for discovery-purposes.
A recent report reveals that mobile ads on smartphones and tablets are having a big impact in consumer purchases.
The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile differently than in prior years, as well as identify trends to watch as mobile’s role in the consumer shopping experience continues to change.
Most notable, is the 80% jump in physical store visits during the first day after a related ad was viewed. (highlight to tweet!)
Other Key Findings:
Mobile programmatic ad buyers were 8X more likely to target audiences based on ethnicity than either income or gender.
57% of advertisers delivered offer-based mobile ads.
Consumers spent 5.2 seconds longer on mobile ads in Q4 2014, likely due to mobile video driving increased engagement.
Store visits remained above average for the first 6 days after consumers were exposed to an ad.
In 2014, 54% of respondents said they use their mobile devices to shop for products before arriving at a purchase decision, regardless of what means they employ to make the buy, in comparison to 34% in 2013. Read more…
Engage, Keep and Grow Your Customer Relationships
Get to know your customers, learn what they like, show them you listen. It’s a little give and take that results in trust – a priceless asset well worth the work. We’ll show you how. Look to the experts at Customer Insight Group for the advice and experience you need.
Domino’s pizza chain recently announced it will now take pizza orders via Twitter, as a part of their buy-anywhere-anyhow campaign.
The thought behind this is that customers can stay within whatever media form they are using — social media, mobile, desktop, Apple Watch, and order a pizza without having to switch media.
“This is really just giving customers another option to order,” says Dennis Maloney, vice president, chief digital officer at Domino’s. “If people are very familiar using Twitter and that’s how they like to communicate, we are basically allowing them to order using a platform they are comfortable using.”
With the Domino’s tweet-to-eat process, customers tweet #EasyOrder or a pizza slice emoji to @Dominos. The Twitter purchases are designed to be quick and easy. The customer must have previously created a Domino’s profile and the order must be identical to the default order on file within that profile and it must go to the default address on file and it must be paid by the default payment method. Consumers must also add their Twitter handle to their profiles.
Maloney expects most Twitter orders to come from smartphones. Of Domino’s 400 million pizza orders in the U.S. each year, 50% are digital orders, and 50% of digital orders are through a smartphone, Maloney says.
The Domino’s Anyware ordering options also include ordering from Samsung Smart TVs, Pebble and Android Wear smartwatches, and Ford Sync cars.
How much do you love frozen yogurt? Red Mango recently announces RED MANGO® 4 Life sweepstakes and encourages fans to post pictures and comments about why they love Red Mango on Twitter or Instagram using #redmango4lifesweeps or go to the RED MANGO® 4 Life Sweepstakes website at www.redmango4lifesweeps.com to enter.
Each day of the sweepstakes, 10 winners will be chosen at random to receive $25 in value to be loaded onto their Club Mango® account. Each week of the sweepstakes, one weekly winner will be randomly selected to receive a $500 Red Mango gift card. After July 12, the conclusion of the six-week sweepstakes, one randomly selected lucky grand prize winner of Red Mango for Life will receive a choice of one $500 Red Mango gift card a year for 20 years or $10,000 cash to enable them to enjoy Red Mango “for Life.” Read more…
[Source: PR Newswire]
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