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Revealing Marketing Stats About LinkedIn

With over 313 million members in over 200 countries and territories LinkedIn is world’s largest professional online network. For most companies, it plays an important role in their marketing strategies and the follow stats provide insightful information all marketers should know.LinkedIn_Wordle Blog Header

Stats You Need to Know about Customers and Content

  • More than 30% of LinkedIn users log into their account every day.  (Source: Social Media Today, 2013)
  • LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites. (Invest IQ Research 2013)
  • The average CTR for ads on LinkedIn is 0.025 percent. (Search Engine Watch)
  • 84 million of LinkedIn’s 313 million users are in the U.S.
  • 38% of LinkedIn visits are made via mobile.
  • LinkedIn is the world’s largest professional network on the Internet with 313+ million members in over 200 countries and territories. (LinkedIn)
  • Every second 2 new members join LinkedIn. (Source: Buffer)
  • 42% of users update their profile information regularly. (Source: Media Bistro)
  • LinkedIn enjoys around 63.4 million adult monthly unique view. (Source: Marketing Profs)
  • 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. (Social Media Today)

Businesses use Content Marketing to Achieve Business Goals

  • There are over 3 million LinkedIn Company pages. (Source: Media Bistro)
  • More than 500,000 company pages were added between 2012 and 2013. (Source: Social Media Examiner)
  • There are 148 different industries represented on company pages. (Source: Social Media Examiner)
  • To date, there are 1,275,000 products and services highlighted across LinkedIn company pages. (Source: Social Media Examiner)

 

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

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Google+ Social Media Marketing Tips

Are looking for ideas on how to use Google+, or incorporate Google+ into your company’s marketing strategy?  We have compiled the top tips to use Google+ for content marketing, engaging fans, building your brand and more.Google+ Tips for Brands

  1. Keep it Fresh – Create a content calendar and schedule your posts. Post at least once a day, seven days a week.
  2. Be Engaging – Content that gets attention usually includes questions, calls to action, photos or videos, or thought-provoking comments. Try to limit directly promotional posts about your business to 10 – 20 percent of what you post.
  3. Customize Profile Image and Cover Photo – Both should capture the culture and essence of your brand.  Update your cover image regularly — it makes that all-important first impression and can be used to showcase key messages and products, as well as branding..
  4. Interact – The more you interact on Google+, the faster you build connections and increase your audience. In addition to posting your own content, share and comment on others’ posts (you’ll see them in your Stream).
  5. It’s Crucial to Ask Customers to Circle You – Being in more people’s circles, or having more Google+ followers, improves your position on regular Google searches. Once users add your page to their circles, you can add them to yours.
  6. Optimize Your Page for SEO – Use keywords as you fill out the Introduction in your Google+ page’s About section as well in your post. Use keywords that you want to rank high on, and those keywords your customers are using.
  7. Add the +1 Button to Your Website – When Google+ users click the button, it’s shared with their circles.  In addition to putting the link in your email footer and on all of your social media pages, you can add a badge to your site.

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

 

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Structuring a Social Media Team

 

How do you organize your social media efforts internally in your company? Who’s responsible for creating content, who takes care of customer complaints, anyone doing the analytics and what about CRM?

Is a dedicated social media team the right fit for you, or should social media be integrated company wide?

The right structure and leadership for social media at your organization is critical to achieving your social business goals.

While no two organizations look the same, there are typically five organizational models we’ve seen in our strategic consulting experience: organic, centralized, hub and spoke, dandelion, and holistic.

Recognize these models are not organizational charts, they represent a cultural change. Executives and their employees must realize the social web requires companies to undergo a cultural change as customers bypass companies and connect directly to each other.

Now, after viewing this presentation, do you think your social media team is structured properly? If not, shoot me some questions and let’s discuss the ways you can organize resources and team members to maximize your success. Click here to contact us today!

Google+ Stats Marketers Need to Know

Google+ has been growing at a surprising rate and has become powerful social media channel because of its increasing influence on search rankings. If you still haven’t jumped on board and taken advantage of everything this network has to offer here are some stats you should consider.

Google+_Wordle Blog HeaderStats You Need to Know about Consumers and Google+

  • The 45–54 year age bracket is the fastest growing demographic on Google+. (Source: Bufferapp.com)
  • There are over 500 million total Google+ users. (Source: Media Bistro)
  • 80% of users login at least once a week to Google+ and 60% of users login every day. (Source: Media Bistro)
  • The 1+ button is served more than 5 billions times per day. (Source: Media Bistro)

Businesses Use Google+ to Achieve Business Goals

  • 40% of marketers use Google+, 70% desire to learn more, and 67% plan to increase Google+ activities. (Source: Media Bistro)
  • 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. (Social Media Today)

 

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

 

More Social Media Marketing Resources

Google+ Tips

Social Media as a Channel

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Report: The Benefits of Sharing and Consuming Content on LinkedIn

[Source: LinkedIn]

A recent survey reveals LinkedIn members in the U.S. who actively share and consume content on LinkedIn spend about 8 hours per week consuming professionally relevant content as a way to educate themselves on industry news and trends.

The report found that 62% engage with professional content on LinkedIn in order to build relationships with colleagues/clients, 55% to enhance their professional reputations, 51% to spark conversations, and 45% to improve their current job skills.

Linkedin_social_media_channel

Members are more likely to share professional content that builds their professional brands, strengthens their professional networks, or helps them sell to their networks.
  • 65% of respondents say they share professional content on LinkedIn to increase their visibility on LinkedIn.
  • 64% share content to enhance their professional reputation.

Content clicked or shared most often is new research, breaking industry news, career advice and case studies.

  • 77% of respondents read new industry research posted to LinkedIn, 72% share these sorts of pieces.
  • 68% read breaking news, 61% share the news.
  • 57% read career advice, and 38% of respondents share advice.
  • 55% read case studies, while 52% share the studies.

LinkedIn_Content_Types

The report, which was based on data from a survey of 2,701 LinkedIn members in the United States who actively share and consume professional content can be found here: 2014 Professional Content Consumption Report.

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Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

Check out our social media infographs here. Get your free no-obligation personalized social media grade today.

Facebook Tips and Tricks You Should Know

With over 15 million brands and companies on Facebook and the number of users steadily topping over a billion, its imperative that companies practices the most engaging tactics to ensure their brands’ posts land on the top of their Facebook fans’ News Feeds.

Marketers need to start with a strategic road map and tactical plan. Listed below are 14 proven Facebook marketing tips that will help you optimize your Facebook marketing strategy.

Facebook_marketing_tips_tricks

 

  1. Know Why Your There – Before you set-up your Facebook page, think about how you will use Facebook to support your business goals. Next, create a strategy to support those goals.
  2. Think Visually – Posts, including photos, video and photo albums typically create greater engagement. Include keyword relevant captions, photo descriptions and website links in your albums.
  3. Use Larger Images – Optimize images for the 403 x 403 pixel display in the timeline. Larger images typically get more likes, shares and comments.
  4. Customize Profile Image and Cover Photo – Both should capture the culture and essence of your brand. Update your cover image regularly — it makes that all-important first impression and can be used to showcase key messages and products, as well as branding.
  5. Post Regularly – Create a content calendar and schedule your posts. Post at least once a day, seven days a week.
  6. Be Succinct – Express your core message within the first 90 characters and keep your post to less than 250 total characters to optimize readership in the newsfeed.
  7. Track with Google Analytics – When you use custom URL’s to link to your website, you can track the click through rate to your website with Google Analytics.
  8. Use Apps to Create Customized Pages – Give your fans a reason to come back with customized Facebook apps. Apps now include photos, videos, notes, events and more than 3,000 other options to customize your Facebook Page.
  9. Encourage Interaction – Let your fans know how to engage with your content. Should they like the post? Share with friends? Comment? Answer a question? And most important, recognize your fans’ contributions.
  10. Respond, No Matter What – Reply to negative feedback quickly. You may not be able to immediately resolve the issue, but your response shows respect and understanding for customers’ concerns and will indicate your intention to rectify.
  11. Involve Customers with Questions – Ask your fans to share their opinions and their preferences. Every customer wants to be heard. Polls, fill in the blank and by a show of “likes” lifestyle questions let them use their voice in the comments.
  12. Use Hashtags – Hashtags enable you to create awareness and engagement about a marketing campaign across channels.
  13. Provide Value – Give your fans a reason to interact, like and comment by providing valuable tips, ideas and engaging photos.
  14. Monitor – Use Facebook Insights on at least a monthly basis to see how your page is performing against your goals and KPIs. Facebook Insights gives you actionable information on what content is most engaging your fans, what times of the day/week you should post, and even identifying your most influential fans.

 

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Facebook Stats Social Media Marketers Need to Know

Facebook is constantly evolving and its algorithm is always getting updated. How can you be sure your keeping up with the changes?  We’ve pulled together the most up-to-date insights and Facebook stats to help you transform and refine your Facebook strategy.

facebook_stats

 

Stats You Need to Know about Consumers and Facebook

  • On average as of March 2013 Facebook had 665 million active users, up 26% from 526 million DAUs on average in March 2012. (Facebook 2013)
  • Americans like an average of 70 brand pages. (Source: Socialbakes Notes 2013)
  • More than 95% of Facebook users log into their account every day. (Source: Social Media Today, 2013)
  • Over 5 million Facebook users are under the age of ten. This is a new demographic that is being tapped by social media marketers. (Source: Social Media Today, 2013)
  • Moms are the biggest supporters of branding on Facebook. (Source: Content Factory)
  • There are 1.26 billion Facebook users. (Source: Expanded Ramblings)
  • Average number of page likes per Facebook user is 40. (Source: Expanded Ramblings)

Businesses Use Facebook to Achieve Business Goals

  • 50 Million Facebook pages. (Source: Expanded Ramblings)
  • 36  – Average number of monthly posts per Facebook page. (Source: Expanded Ramblings)
  • 16 Million local business Facebook pages as of May 2013, up 100% from 8 million in June 2012 (Facebook 2013)
  • Companies ignore 70% of Facebook questions. When Facebook fans post their questions online, only 30% of them receive answers. (Source: Content Factory)
  • There are more than 15 million business pages on Facebook. (Source: Venture Beat)
  • 75% of your post’s audience sees your post in less than 2 hours. (Source: Wisemetrics, 2013)
  • 645 million  – Average number of weekly local business pages views. (Source: Expanded Ramblings)
  • 1 million Facebook advertisers. (Source: Expanded Ramblings)

Facebook Delivers Measurable Results

  • Average ecommerce order value from Facebook referral is $85.87. (Source: Expanded Ramblings)
  • The number of businesses that say Facebook is critical or important to their business has increased by 75%. (Source: State of Inbound Marketing, 2012)
  • 54% of marketers gained a new customer through Facebook this year alone. (Source: Social Media Today)

Wondering how to quickly build a Facebook fan base? Looking for some helpful tips and tricks that could get your posts more notice in the Facebook News Feed? Click here for some helpful tips to help you get more likes, fans, fan engagement and customers on Facebook.

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Nissan Launches “Keep Summer Rolling Service Sweepstakes®”

[Source: BusinessWire]Nissan_Sweepstakes

Nissan launched its 7th annual Nissan Keep Summer Rolling Service Sweepstakes®. The goal of the campaign is to deliver a unique experience to Nissan customers and inject some fun into an errand often considered a chore, with prizes including the chance to win one of three new Nissan vehicles.

“Vehicle maintenance rarely tops the list of preferred activities for any owner. Our Nissan Keep Summer Rolling Service Sweepstakes® brings new life and excitement to ownership and highlights the importance of regular service,” said Kent O’Hara, vice president, Aftersales, Nissan North America, Inc. “Nissan is committed to customer and vehicle service excellence. With factory-trained technicians, advanced diagnostics, and genuine parts and service as their pillars, dealers pledge to provide an unparalleled customer experience to each and every owner.”

The Nissan Keep Summer Rolling Service Sweepstakes® is open to Nissan owners or lessees and is running at more than 1,000 dealerships in the United States. The campaign also features mobile and social aspects, incorporating on-the-go prize opportunities via Facebook and Pinterest. Learn more

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Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

Check out our social media infographs here. Get your free no-obligation personalized social media grade today.

Essential Tips For Using Twitter for Business and Marketing

Tweeting is about more than just dashing off one-liners in 140 characters or less. To be successful, you need to know all the ins and outs of Twitter. Here are ten Twitter best practices that will help your business get an edge over your competitors.

 Twitter_Tips

  1. Create Compelling Content – Your most valuable asset is the information you provide and it can be the deciding factor in enticing followers. Share articles, pictures and behind-the-scenes information about your company.
  2. Tweet Frequently – The average brand tweets 4.422 times per day. Those that tweet more frequently catch readers at different times of day and gain more followers.
  3. Engage in a Conversation – You won’t succeed in building your Twitter relationships by pushing out one-way marketing messages about your product. Instead ask questions, retweet and publicly reply to compelling tweets posted by your followers and customers.
  4. Make it Easy to Follow – Ideally, your website should feature an easy-to-notice link to your Twitter account “above the fold” (visible without scrolling down) on each page of your website.
  5. Respond – Answer compliments and provide feedback in real time.
  6. Build Your Brand – Your profile, bio and Twitter background should be consistent with your company’s website, and easy for followers to connect with you on other channels.
  7. Make Keywords a Habit – Use keywords in your tweets to send a consistent signal that tells others who you are, how you want to connect with them and what you want to talk about.
  8. Don’t Forget the Hashtag  – Adding a hashtags before keywords in your tweets makes it easier for users looking to join a specific conversation, or for specific information. It’s recommend using 2-3 hashtags max in your posts on Twitter.
  9. Call to Action – Add a call to action to your tweet by giving clear directions, providing an incentive to click and by including a deadline.
  10. Let Your Brand Personality Shine – Social media is social, so mix up the serious and add something personal and fun to the mix.

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Chevron Delo Announces “Pick-Up Your Truck” Sweepstakes

[Source: BusinessWire]ChevronDelo_Sweepstakes

Last week Chevron Delo announced the “Pick-Up Your Truck” sweepstakes, which offers participants a chance to win a 2014 Ford F-250 Diesel Truck and other prizes.

“Now in its fourth year, our annual sweepstakes is designed to reward the hard-working and recreational lifestyle of our customers,” said Jim Gambill, North America Commercial and Industrial Brands Manager, Chevron Products Company. “This is the first year a diesel truck has been the grand prize, and the Ford F-250, with its reliability and strong performance, is a great fit for the Delo brand. We’re confident the winner will enjoy this truck however they use it – at home or on the job.”

The Delo Pick-Up Your Truck Sweepstakes prizes include:

  • Grand Prize: 2014 Ford F-250 Diesel Truck, valued at approximately $54,000
  • First Prize: Delo Gift Pack that contains a Delo Tool Bag, Toolkit, Bobble Head, Towel and $50 Gift Card (10 awarded), valued at $150 each

The Delo Pick-Up Your Truck sweepstakes is open to legal residents of the United States and Canada who are considered legal adults in their state or province at the commencement of the sweepstakes on August 1, 2014. No purchase required to participate in sweepstakes. Learn more

 [Photo source: ChevronDelo]

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Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog. Check out our social media infographs here. Get your free no-obligation personalized social media grade today.