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Study: 2015 Email Marketing Metrics Benchmark

email marketing

In Sliverpop’s 2015 Email Marketing Metrics Benchmark Study you’ll find the classic list of email marketing benchmarks such as open, click and bounce rates and some surprise findings among the statistics generated by nearly 750 companies worldwide:

According to the study, here are a handful of the key findings:

Open Rate: Overall Average Open Rate: 21.0%

Industries in Which Top Performers Posted Open Rates Greater Than 50%:

  • 56.7% – Lodging, Travel Agencies and Services
  • 53.1% – Schools & Education
  • 51.8% – Insurance
  • 51.6% – Consumer Products
  • 50.2% – Hospitals, Healthcare & Biotech

Click-Through Rates: Click-through Rate (CTR) Average: 3.2%

Best and Worst Preforming Industries:

email marketing

Screen Shot 2015-08-27 at 12.37.45 PM


Bounce Rates: Hard Bounce Rates Overall: 0.547%

Hard Bounce Rate Comparison:

  • 0.26% – Retail & Ecommerce
  • 0.55% – Overall Average
  • 1.28% – Industrial Manufacturing & Utilities

Unsubscribe Rates: Unsubscribe Rate Overall: 0.130%

Complaint Rate: Spam Complaints Overall: 0.027%

[Source: Silverpop]

You can download the whole report from SilverPop here.


Twitter Increases Character Limit for DMs


Twitter recently announced an increase in character limit with Direct messages, or DMs. This is great news for business who use Twitter to address customer service issues. Business now have 10,000 characters which will make the discussion with customers less cumbersome and wont require them to split the conversation into a series of messages.

Twitter said the change will begin rolling out today on twitter.com, the iOS and Android apps, TweetDeck and Twitter for Mac and will continue to roll out worldwide in the next few weeks. Direct Messages sent and received the old-school way via SMS will still be limited to 140 characters.

Public tweets — and tweets from private accounts — will continue to be limited to the 140-character standard.

[Source: Twitter]

Social Media is a Conversation

So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

Twitter Stats:

  • More than 60% of Twitter users log into their account every day.  (Source: Social Media Today, 2013)
  • The fastest growing demographic on Twitter is the 55–64 year age bracket. (Source: Buffer)
  • Twitter has over approximately 1 billon registered users. (Source: Expanded Ramblings)
  • 51% of active Twitter users follow companies, brands or products on social networks. (via Edison)
  • See more stats here: Twitter Stats

TGI Fridays: Buy A Burger, Give A Burger Social Media Campaign

soical media

TGI Fridays recently launched, “Jump Burger: Buy One, Give One,” a new promotion that gives guests a unique way to share a FREE burger through social media.

“We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows friends to socialize in a new way, while being generous,” said Brian Gies, chief marketing officer for Carrollton, Texas-based TGI Fridays. “People love the friendly competition and the free burgers.”

A spokeswoman for the chain said the promotion is “designed to engage guests and their friends — both inside and outside the restaurant.”

social mediaWhen you buy any one of Fridays hand-crafted burgers and enter the code on the receipt at www.jumpburger.com, and you’ll get a FREE burger to toss out on your social networks, or to email to friends. The first person to snag it gets a FREE burger to enjoy at any Fridays location. It’s called Jump Burger, like a “burger jump ball.” It’s that simple. But you have to act fast. Once burgers go up for grabs, they go quickly—and this promotion is only for a limited time.

[Source: TGI Fridays]

Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

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Facebook: News Feed Changes

facebook newsfeed

Facebook has recently made some changes to its news feed preferences. This update allows users to select the friends whose posts will always appear at the top of the most valuable real estate in the social media universe. You can also unfollow people to hide their posts, reconnect with people you unfollowed, and discover new pages.

facebook newsfeedPrioritize Stories: To help prioritize stories, and make sure you don’t miss posts from particular friends and pages, you can now select which friends and Pages you would like to see at the top of your news feed.

Scroll down to settings and choose “news feed preferences,” then click on “prioritize who to see first” and then click on your favorite to never miss a post from them.





facebook newsfeedFind new pages to connect to: Helping you find new pages to follow can help you connect with publishers, artists and businesses you might be interested in. Based on the types of pages you’ve liked in the past, you can discover new pages under the same news feed preferences setting in order to get more of the stories you care about.







Select which friends and pages to follow or unfollow: Under the same setting, you can now see a list of the top people, pages and groups that you’ve seen in your news feed over the past week, and choose to unfollow any friend, page or group if you don’t want to see their updates. You can also see who you’ve unfollowed in the past and choose to re-follow them at any time. [Source: Facebook]


What do you think of these news feed changes?


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Instagram: A Good Fit For Fashion Brands

Instagram is on the rise according to eMarketer. U.S. users are expected to reach 77.6 million this year, an increase of 20.9%, and will hit more than 111 million by 2019.

According to research from L2 Think Tank, some of this growth is coming from fashions brands taking an increased interest in Instagram. The number of US fashion brands that adopted Instagram rose 11% year over year in Q2 2015 to reach 96%.

Social Media

Research found a falling organic search reach on Facebook, one reason why fashion brands could be moving toward Instagram to increase their audience reach. Among the 79 brands studied, the number of Instagram followers leapt 160% during the research period. At the same time, post frequency rose 36%, hitting 10.4 posts per week, on average. –

An Iconosquare polling cited by eMarketer shows 62% of global users are likely to follow a brand on Instagram if they already have a connection with it and 54% said they would follow a brand for discovery-purposes.

 [Source: eMarketer]


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Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact in consumer purchases.

The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile differently than in prior years, as well as identify trends to watch as mobile’s role in the consumer shopping experience continues to change.

Most notable, is the 80% jump in physical store visits during the first day after a related ad was viewed. (highlight to tweet!)

 Mobile ads
Other Key Findings:
  • Mobile programmatic ad buyers were 8X more likely to target audiences based on ethnicity than either income or gender.
  • 57% of advertisers delivered offer-based mobile ads.
  • Consumers spent 5.2 seconds longer on mobile ads in Q4 2014, likely due to mobile video driving increased engagement.
  • Store visits remained above average for the first 6 days after consumers were exposed to an ad.
In 2014, 54% of respondents said they use their mobile devices to shop for products before arriving at a purchase decision, regardless of what means they employ to make the buy, in comparison to 34% in 2013.  Read more…

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[Source: NinthDecimal]

Engage, Keep and Grow Your Customer Relationships

Get to know your customers, learn what they like, show them you listen. It’s a little give and take that results in trust – a priceless asset well worth the work. We’ll show you how. Look to the experts at Customer Insight Group for the advice and experience you need.



Domino’s Tweet-To-Eat Social Media Campaign

social media


Domino’s pizza chain recently announced it will now take pizza orders via Twitter, as a part of their buy-anywhere-anyhow campaign.

The thought behind this is that customers can stay within whatever media form they are using — social media, mobile, desktop, Apple Watch, and order a pizza without having to switch media.

“This is really just giving customers another option to order,” says Dennis Maloney, vice president, chief digital officer at Domino’s. “If people are very familiar using Twitter and that’s how they like to communicate, we are basically allowing them to order using a platform they are comfortable using.”

With the Domino’s tweet-to-eat process, customers tweet #EasyOrder or a pizza slice emoji to @Dominos. The Twitter purchases are designed to be quick and easy. The customer must have previously created a Domino’s profile and the order must be identical to the default order on file within that profile and it must go to the default address on file and it must be paid by the default payment method. Consumers must also add their Twitter handle to their profiles.

Maloney expects most Twitter orders to come from smartphones. Of Domino’s 400 million pizza orders in the U.S. each year, 50% are digital orders, and 50% of digital orders are through a smartphone, Maloney says.

The Domino’s Anyware ordering options also include ordering from Samsung Smart TVs, Pebble and Android Wear smartwatches, and Ford Sync cars.

 [Source: Internet Retialer]

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Celebrate Summer with #RedMango4Life Sweepstakes


How much do you love frozen yogurt? Red Mango recently announces RED MANGO® 4 Life sweepstakes and encourages fans to post pictures and comments about why they love Red Mango on Twitter or Instagram using #redmango4lifesweeps or go to the RED MANGO® 4 Life Sweepstakes website at www.redmango4lifesweeps.com to enter.

Each day of the sweepstakes, 10 winners will be chosen at random to receive $25 in value to be loaded onto their Club Mango® account. Each week of the sweepstakes, one weekly winner will be randomly selected to receive a $500 Red Mango gift card. After July 12, the conclusion of the six-week sweepstakes, one randomly selected lucky grand prize winner of Red Mango for Life will receive a choice of one $500 Red Mango gift card a year for 20 years or $10,000 cash to enable them to enjoy Red Mango “for Life.” Read more…

[Source: PR Newswire]

Want to learn more about social media marketing? Read all about it! Here’s our social media blog.

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Why Content Marketing is Still Relevant in 2015

Content Marketing

Content marketing may sound, at first, like something cumbersome, or something for infomercials or late night advertising. “Call us now and we’ll send you a free booklet on our amazing product!” or something similar is probably not the best strategy for most businesses. But with the power of the internet, especially the ability to easily product videos and infographics and documents, content marketing could be exactly what you need to bring more eyes to your website.

Just walk down the street and it will seem like every other person has a smartphone, through which they can receive video content no matter where they are. This is one big reason why content marketing is not only still relevant in 2015, but more relevant than ever before. 70% of organizations are creating more content than in previous years, according to Forbes Magazine and the trend is going upward, rather than down.

Relevant Today… and Tomorrow

The use of spam as “marketing” has made some business owners and customers rather cold to the idea of content marketing. The big difference between the two is value. Whatever content you push has to have meaning to the person receiving it. If your content is good enough for people to stop to read it, you’re that much closer to a sale. Thanks to big, ready-made distributors of content, like YouTube , Facebook, and Twitter, you’ve got your work cut out for you.

More Than Just Email

The old world of content marketing is the email list. While this is still a valuable tool, now there are social media sites, blogs, videos, and interactive websites through which some amazing content can be created and posted. Few things spread more quickly than a viral video or a well-worded tweet. You never know when something you post will go from unknown to a national (or worldwide) sensation over just the course of a few days, making it the most effective kind of content marketing.


We can know more about the customers that patronize our businesses better now than ever before. People voluntarily post their information on social media and other public places on the internet. It’s no longer necessary to rely on demographics when the information is right there in front of us. Now, we can easily tailor content for a specific audience, catching their attention by opening with something we know they want to see or read.

People today prefer to be seen as individual, rather than a like-aged group who all believe and think the same things. Today’s technology gives marketers the opportunity to embrace and utilize that individuality. Different content will be produced to speak to different cultures and locations or to different needs a given client might have. Everyone likes being treated as an individual, and this approach will keep them coming back for more.

This is the Age of the Video

While YouTube is the vanguard here, video is popping up all over social media now. A commercial doesn’t have to be bought from a network anymore. If your content is interesting enough to gather viewers, you’ll get thousands (or more) views, a large number of which will become loyal followers and customers.

Content Marketers Are the New Way to Grow

It’s already undeniable that content can generate interest and even customer interaction, especially when the content is well put together. As methods develop to track and collect data linking content marketing to the growth of a company, the importance and popularity of using these new methods to gain and retain customers will only rise.

Are They Not Entertained?

Everything is entertainment today, which is why well-designed content is more important than ever. If you’ve got a video that makes your customer chuckle, or a blog post that makes the reader think, you’ve got a sale. You’ve probably also got valuable likes or +1s that will boost interest, bringing more people to your content, which in turn will generate a bigger positive response.

Content marketing is not only relevant in 2015, it’s a necessity. The way technology is trending today, it will more than likely become even more necessary in 2016 and in years to come. As with all of these important trends, it’s always a good idea to master the concept early, the better to get ahead of any potential competitors.

guest blogger



Emily Hunter is a SEM Strategist and Outreach Supervisor at the Marketing Zen Group. She loves designing strategies with her team and is excited about spreading the Zen gospel. In her spare time, she cheers for Spirit of Atlanta, Carolina Crown and Phantom Regiment, crafts her own sodas, and crushes tower defense games. Follow her on Twitter at @Emily2Zen

North Face Uses Social Media in #ClothesTheLoop Campaign

social media

The North Face announced the expansion of its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition.

Clothes The Loop extends the lifecycle of apparel and footwear brought in by consumers by giving them a new life through reusing items or reverting them to basic materials used for new product manufacturing.

“We’re committed to creating responsible products – both in how we design them, and also in how long they last,” said Adam Mott, director of sustainability for The North Face. “We’re expanding Clothes The Loop to help find a second life for pre-owned apparel and footwear that might otherwise go to waste. We hope this campaign gets people thinking about the lifecycle of the products they buy and how they can take simple steps to help protect our environment.”

From April 20th to April 26th, each customer who brings in used products for the Clothes The Loop campaign, The North Face will donate $5 donation to Conversation Alliance. Customers can also earn one discount voucher that can be used towards the purchase of The North Face products.

Customers can take a photo of themselves recycling their products and share it on Instagram and Twitter with the hashtags #ClothesTheLoop and #TNFContest. Anyone who tags a friend to encourage them to recycle will be entered in a contest to win a $100 gift card. Read more

[Source: Businesswire, North Face]

Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

More Social Media Marketing Resources

Social Media as a Channel

Marketing Library Blog

Social Media Marketing