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18 Pinterest for Business Marketing Tips

Pinterest marketing tips

Pinterest for Business Tips

While it’s true millions of women love Pinning, men are actually the fastest-growing demographic on Pinterest. No matter who your target audience is, take your Pinterest marketing to the next level with these top Pinterest tips.

  1. Add Links and Keywords – Pinterest is not only a great visual representation of your business, it also has the extra bonus of having SEO value if you include the link and keywords in your description.
  2. Pin It – Be sure that the content on your website is easy to share. Don’t miss the chance to let users pin from catalog pages, blog post and individual product pages. Put a pin button on all owned content. Incorporate the “Pin it” button into your social sharing area on each page of your site.
  3. Engage Pinterest Followers – Repin, “like” or comment on pins and boards of others. Interact with your followers and take the time to participate. thank your pinners. Pinterest offers the ability to interact with your brand’s ideal customers in a direct, authentic way.
  4. Mix it Up – Avoid the “me syndrome” of pinning about your products. Connect with your target customers by pinning about inspirations, interests and your customers lifestyle. How-to guides, DIY activities and recipes are most likely to go viral if you’re in any of those sectors. Pinwords is a handy tool to use to share quotes. It’s a quick and easy way to make good-looking images from text or quotes and share them as pins.
  5. Be Relevant – Create boards and pin items that appeal to every segment of your customer base. This is your opportunity to speak to all your audience segments. To attract new followers and keep them engaged, provide new content regularly. Create a new board or pin to an existing board at least once a day, seven days a week.
  6. Be Aware of Copyrights – Make sure you always credit images and link back to the original source. For more information see Pinterest’s terms and conditions for use of third-party content.
  7. Gift Category – People love to use Pinterest for shopping ideas, which is why you may wan to use the new Gifts feed. Pinterest only shows product pins in the news feed. Product Pins show extra details like pricing, availability and where to buy right on the Pin so Pinners can decide which products are right for them.
  8. Add Videos – Images are not the only things that can be pinned. You Tube videos can be pinned to boards in the same way as any other image. If you have how-to videos or presentations this would be a great place to add them for additional exposure.
  9. Make it Personal – Use it show a different side to you and your business. Show behind the scenes at your office with boards about your staff or about a non-profit or cause you support.
  10. Pin What’s Hot – Whether it’s a book that received exposure on a talk show or the latest fashion trends, users want to see what everyone’s is talking about. If you pin this type of content to your boards, you can draw that trend-seeking crowd to follow you, just make sure it’s relevant to your business. Your team can also look at the Pinterest page that shows every item pinned from your site and your competitor(s): http://pinterest.com/source/yoursite.com. For example, you can look at who is pinning from the Kohl’s website or Adidas.com.
  11. Cross-Promote – Tell your Facebook and Twitter fans and followers to come join the party. Incorporate plugins like the “Pin It” button on your website to let visitors know you have an active presence on Pinterest.Include a few of your best Pinterest pins in your newsletter or your regular emails.
  12. Use a Variety of Images — Use a variety of images from product images, to collages to infographics. Use can use tools like PinThemAll.net to help you create pins that stitch multiple images together. In terms of shape, vertical images with an aspect ratio between 2.3 and 4.5 get 60% more repins than very tall, thin images. Images with multiple dominant colors have 3.25 times more repins than images with a single dominant color. Lightness matters too. Medium light images get 20X more pins than darker images.
  13. Get Seasonal — Pinterest currates its own content with weekly collections called “Pin Picks,” which fit into current seasons, trends, and holidays. Your brand can create a more personal connection with Pinners with content that is timely and relevant to the season or holiday.
  14. Leverage Rich Pins — If you’re in the ecommerce biz, you may consider employing Rich Pins so users can see the price and availability of a product right on the Pin itself.
  15. Check Traffic – Use Google analytics to track what images and content are driving site traffic.
  16. Join Group Boards — Pinterest group boards can be a great source for repins, followers and traffic for your Pinterest brand page. Use PinGroupie to help you find the best Pinterest group boards for your brand.
  17. Create “Pin it for later” Links — At the time of sharing the blog post to social media, you can give readers the options to “Pin the post for later read.” Your reader adds your pin to one of their Pinterest boards and comes back to your content later when they want to read and engage. It’s a great way to allow others to bookmark your content for later reading.
  18. Rearrange Pinterest Boards — If you have boards that are more relevant for the season or your current business priorities have changed, you can rearrange the order of your Pinterest boards on your profile page to reflect the season or their importance.

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Google+ Social Media Marketing Tips

Google+ Tips for Brands

How to Use Google Plus for Business

Are looking for ideas on how to use Google Plus, or incorporate Google Plus into your company’s marketing strategy?  We have compiled the top tips to use Google Plus for content marketing, engaging fans, driving website traffic, building your brand and more.

  1. Leverage About Menu —Your page’s “story” under the About menu becomes your meta description when your page shows up in search results. Craft the introduction to your business to inform and entices more clickthroughs. In addition, Google+ page gives you the opportunity to add links that are important to your business in the “Links” section under the About menu. Along with your website, include your blog, social profiles, and any page you want to drive traffic to.
  2. Keep it Fresh — Create a content calendar and schedule your posts. Post at least once a day, seven days a week. Three tweets per day seems optimal on Google Plus. Post consistently, some users have experienced drops in traffic up to 50% when posting less than normal.
  3. Be Engaging — Content that gets attention usually includes questions, calls to action, photos or videos, or thought-provoking comments. Try to limit directly promotional posts about your business to 10 – 20 percent of what you post.
  4. Customize Profile Image and Cover Photo — Both should capture the culture and essence of your brand.  Update your cover image regularly — it makes that all-important first impression and can be used to showcase key messages and products, as well as branding..
  5. Interact — The more you interact on Google Plus, the faster you build connections and increase your audience. In addition to posting your own content, share and comment on others’ posts (you’ll see them in your Stream).You can also add a + before someone’s name (+theirname) to highlight a certain circle member, social influencer or company member in your post. Remember that they will receive notification, especially if you send it within a circle you have included them in.
  6. Create Collections — Collections are like interactive magazines which not only feature content but also facilitate conversations with people passionate about a subject. Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in. Previous posts can be moved into new collections you have created by clicking the arrow to the right of the share icon.
  7. It’s Crucial to Ask Customers to Circle You — Being in more people’s circles, or having more Google+ followers, improves your position on regular Google searches. Once users add your page to their circles, you can add them to yours.
  8. Optimize Your Page for SEO — Use keywords as you fill out the Introduction in your Google+ page’s About section as well in your post. Use keywords that you want to rank high on, and those keywords your customers are using.
  9. Join Google+ Communities — Google+ Communities are places where users can share specific questions, comments or content relating to a particular topic with other users who are just as interested in the conversation. Communities can be a great avenue for reaching your target audience and engaging them in a relevant conversation.
  10. Add the +1 Button to Your Website – When Google Plus users click the button, it’s shared with their circles.  In addition to putting the link in your email footer and on all of your social media pages, you can add a badge to your site.
  11. Post Links Directly in Google+ — In the Google Plus newsfeed, linked images are shown with a very small photo and a link description. If you want your content to standout, don’t use a scheduling tool like Hootsuite or Spreadfast for all your status updates. Instead, go to your Google Plus account and upload an image, add your description and then put the link in your description.
  12. Optimize Your Posts — The first 45-50 characters of your Google+ status update becomes that post’s page title in Google’s search results, so craft that first line as if you’re writing a blog post title, and include a keyword you’re trying to rank for and your audience is searching for.
  13. Link Your Google+ Page to Your Website — Link your Google+ page to your website to not only create an inbound link from Google+, but to allow your Google+ page to appear on the right hand side of search results.
  14. Use Images — Visual content is more than 40X more likely to get shared on social media than other types of content. Visual assets (photos, video, illustrations and infographics) are one of the core tools you have to tell your brand story.
  15. Leverage Analytics — with Google+ Platform Insights you can see how users are interacting with posts, including views, clicks, and CTR (Click-Through Rate). This can help you optimize interactive posts to gain the greatest engagement.Use tools like Steady Demand to look at peak times to post to get the best engagement, mentions, hashtags, key influencers and more.

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

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Food Lion Reaches 1 Million Facebook Fans & Donates 1 Million Meals

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Food Lion, a grocery store headquartered in Salisbury, North Carolina recently celebrated reaching 1 million Facebook fans.

To thank their fans for liking them on the social network, they donated 1 million meals. The meals will be distributed evenly between 30 local Feeding America member food banks within the grocer’s service area. The donation will span across its 10-state footprint.

“We’re incredibly proud to have reached this benchmark,” said Keith Nicks, director of loyalty and digital marketing at Food Lion. “As a grocer always looking for ways to improve the customer experience, we created this space to empower our customers to interact with us on a one-on-one basis, whether they’re saving money, sharing interactions with associates or looking for great recipes.”

Food Lion created Food Lion Feeds, a program to support hunger relief in their surrounding communities. In 2015 they donated 81.7 million meals surpassing its annual meal donation goal for of 75 million meals by six million. The grocer reached this achievement through product donations, volunteerism and in-store campaigns and has donated 143 million meals since launching Food Lion Feeds in 2014.

“Food Lion is committed to the communities in which we live and work, and through Food Lion Feeds, we want to eliminate the tough choices some of our customers have to make when they are hungry, like buying groceries or paying rent,” added Phillips-Brown.

This is one of the many examples of companies who use social media channels to connect with customers, business and community partners to share the brands thoughts and ideas, learn about products, money saving tips and recipes.

[Source: PRNewswire]


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Essential Tips For Using Twitter for Business and Marketing

 Tips For Using Twitter for Business and Marketing

Tweeting is about more than just dashing off one-liners in 140 characters or less. To be successful, you need to know all the ins and outs of Twitter. Here are sixteen Twitter tips that will help your business create a successful twitter marketing strategy and get an edge over your competitors.

How to use Twitter for Business and Marketing

  1. Create Compelling Content —Your most valuable asset is the information you provide and it can be the deciding factor in enticing followers. Share articles, pictures and behind-the-scenes information about your company. When you create great content and tweets, use them again. Tweets have a short lifespans, so don’t feel guilty for reposting a tweet. More than likely, not all of your followers read your tweet the first time around.
  2. Tweet Frequently — When it comes to how often a brand should tweet per day – most brands tweet anywhere between 1 and 6 times every day (this figure excludes @replies and retweets.) Remember to schedule your tweets throughout the day instead of posting them all at once. Those that tweet throughout the day catch readers at different times of day and gain more followers.
  3. Engage in a Conversation— You won’t succeed in building your Twitter relationships by pushing out one-way marketing messages about your product. Instead ask questions, retweet and publicly reply to compelling tweets posted by your followers and customers. The majority of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and likes. You can tweet to your audience in general, use a hashtag you know they frequently use, or even @mention specific customers for one-on-one tweeting.
  4. Make it Easy to Follow — Ideally, your website should feature an easy-to-notice link to your Twitter account “above the fold” (visible without scrolling down) on each page of your website.
  5. Make it Easy to Share — Use Click to Tweet to provide bits of text in your blog posts readers can tweet in a single click.
  6. Respond — Answer compliments and provide feedback in real time.
  7. Build Your Brand — Your profile, bio and Twitter background should be consistent with your company’s website, and easy for followers to connect with you on other channels.
  8. Make Keywords a Habit — Use keywords in your tweets to send a consistent signal that tells others who you are, how you want to connect with them and what you want to talk about.
  9. Don’t Forget the Hashtag — Adding a hashtags before keywords in your tweets makes it easier for users looking to join a specific conversation, or for specific information. It’s recommend using 2-3 hashtags max in your posts on Twitter.
  10. Call to Action – Add a call to action to your tweet by giving clear directions, providing an incentive to click and by including a deadline. This is about making sure your call to action matches the next step you want your customer to take. — Links provide more content to your tweets within Twitter’s character limits and they are the best way to provide valuable information to your followers. You can link to your content more than once. You can promote one link five different ways by first using the title of the page, next a quote, then one takeaway you discovered, one statistic, and finally a sentence of commentary.
  11. Let Your Brand Personality Shine – Social media is social, so mix up the serious and add something personal and fun to the mix.
  12. Use Images — Share images in your tweets to increase engagement, since images now appear inline on Twitter. Research shows that content with relevant images gets more views than content without relevant images. Consider incorporating an image into every three to four tweets so they’re more prominent in a user’s feed.
  13. Reward Followers — It can be something as simple as sending them a thank you, or as grand as giving them a personalized discount code or a free product. To track how your offer translates into sales, create a special code or tracking number so you can measure the results. Contests are also a fun way to not only reward followers, but to build buzz around your brand online as well. Run Twitter contests using hashtags to increase engagement quickly.
  14. Keep it Short — Always cap your tweets at around 115 characters for optimal retweet-ability. If you make your tweets the full 140 characters, your readers can’t add to them or retweet easily.
  15. Integrate & Schedule — Its great to tweet in the moment. But, It’s good to have a few tweets cued up that support your overall marketing strategy. You can optimize these tweets and schedule them to coincide with other marketing tactics.

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Walgreens Balance Rewards Card Integrates with Apple Pay 

Walgreens Balance® Rewards Apple Pay

Apple Pay Capabilities Added to Walgreens Loyalty Program

Walgreens Balance® Rewards members can now seamlessly use their account through Apple Pay – without separately scanning a Balance Rewards card or barcode. More than 85 million active Balance Rewards members will have the ability to earn and redeem loyalty points via Apple Pay, the easy, secure and private way to pay.

“We’re excited to be the first to provide our customers with increased ease of access to their Balance Rewards account and information when using Apple Pay,” said Sona Chawla, president of digital and chief marketing officer for Walgreens. “This offering supports our commitment to removing friction and enabling a simple and convenient customer experience.”

To get the most out of purchases, users can simply add the Balance Rewards digital card to the Wallet app in iOS 9 and use it at checkout with Apple Pay. Members simply hold their iPhone near the contactless reader with a finger on Touch ID and the appropriate rewards information will be sent. On Apple Watch, they just double-click the side button, select their Balance Rewards card, and hold the face of Apple Watch up to the reader.

Apple Pay is easy to set up and users will continue to receive all of the rewards and bene?ts offered by credit and debit cards. In stores, Apple Pay works with iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus and Apple Watch.

Twitter Launches Conversational Ads

Twitter’s Conversational Ads, combines polls with custom hashtags to getting users to share their responses with their own followers.

twitter

Now it’s even easier for consumers to engage with and spread a brand’s campaign message on Twitter.

How it works
For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images or videos and campaign hashtags that drive Retweets, likes, and follows. Conversational ads take this a step further by including call to action buttons with customizable hashtags that encourage consumer engagement.

When a call to action button is tapped, the Tweet composer opens with a pre-populated brand message accompanied by the creative and hashtag buttons. The consumer can then personalize the Tweet and share it with his or her followers.

As a thank you, the consumer then receives a message from the brand for having engaged with the Tweet.

Finally, the new Tweet appears to the consumer’s followers in their timelines, and it includes the brand’s original photo or video. Each shared Tweet is powerful because it drives earned media for the brand at no extra cost, resulting in higher ROI. Additionally, research has shown that organic conversation about a brand delivers significant value for advertisers.

Source: Twitter


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Tips for Building Your Brand with Linkedin

 

Linkedin_Marketing_Tips

LinkedIn Company Page Best Practices

Today, businesses realize that LinkedIn and other social networks can be just as important as their websites and deserve serious attention. LinkedIn gives organizations increased visibility for their brand, products, and services. Potential customers, clients, and suppliers can learn about your company on LinkedIn to see if they’re interested in doing business with you. Below, we have compiled the top tips to help in building your brand with LinkedIn:

  1. Optimize Your Company Overview — On your company page’s Overview tab, only the top portion of your company description is visible. Make the most of this real estate by giving followers a reason to follow the company page, and include a call to action.
  2. Company Specialties — Use keywords when you list your “Company Specialties” to help your company get found when people are searching for companies like yours within LinkedIn.
  3. Plan Your Content — Use LinkedIn Pulse to research what other people in your industry are writing about. Create a content calendar for regular updates about company news, new products and services. Status updates that either create dialogue (grow your visibility) or contain a call to action (generate leads) are the most effective forms of updates. Choose the title of your post wisely.  Every time you publish a post, your connections receive a notification in real time. This notification contains the title of your post, and the title of your post only. So it is critical that your title stands out.
  4. Post Regularly — Post at least 20 status updates per month to maximize your reach to approximately 60% or more of your unique audience each month. Best-in-class marketers are posting 3-4 status updates per day, per audience. Consistently posting will help you grow your LinkedIn reach, as well as regularly get traffic to your website from LinkedIn.
  5. Access LinkedIn Publisher Stats — LinkedIn Publisher analytics shows you how many people are viewing each post, the length of life of each post, reader demographics and the people who engage with your posts. Use the first three demographics (industries, titles and locations) to make sure you’re attracting the right audience with your content. These insights can help you refine your content development and lead generation strategy.
  6. Time Your Status Updates — Experiment with different publish times and days to gauge the way your audience responds. As a baseline to get you started, many companies time the posting of their status updates during the morning or midday during the business week for maximum exposure.
  7. Publish in LinkedIn Pulse — Post regularly to LinkedIn Pulse and encourage shares and comments on each article. How-to posts perform best for post views, likes, comments, and shares than any other post type. In addition, “best-of” lists get almost 40% more amplification than regular company posts.
  8. Use Images — Use images in all your company updates. Images attract more attention to your content, meaning more engagement and increased visibility. Your uploaded image will be automatically resized to fit the 180 x 110 pixel thumbnail space.
  9. Build Followers — Encourage your employees to follow your page, email your existing contact database with a request that they follow your page, place a Follow button on your website or blog, and cross-promote your page on other social channels, including LinkedIn Groups, Twitter, etc.
  10. Join Groups — Pinpoint LinkedIn groups that allow you to extend your reach, showcase your expertise and stay on top of industry trends. Share valuable information and facilitate interesting discussions within the groups.
  11. Pin Valuable Content   — Pin your most valuable content to the top of your Company Page in the recent updates section. This ensures that your most important content is the first thing people see in your updates.
  12. Engage Followers —Take the time to thank, respond to and fully engage with your audience. Ask questions, share trivia and quizzes, and celebrate company wins with your followers.

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Cigna Donates $1 to American Diabetes Association for Each Social Media Share

Cigna’s “America Says Ahhh” Campaign Utilizes Social Media to Engage Customers

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The worldwide health services organization will donate one dollar to the American Diabetes Association for each time the Cigna campaign badge is shared on social media through March 31, 2016. Cigna’s objective is to champion preventive care – an often forgotten part of wellness. The campaign ties to Cigna’s business goal of keeping people well so they can lead healthy, productive lives and reduce the risk of financial hardship from health care costs.

The Cigna campaign badge on Facebook and Twitter reads: Had your annual check-up? Share this to inspire others to get theirs. For every share between now and March 31, 2016, Cigna will donate $1 to the American Diabetes Association® (up to $100,000) to help #StopDiabetes. #CheckupsCount

“Preventive care is a key part of lasting wellness,” said Maggie Powers, PhD, RD, CDE, President-Elect, Health Care and Education, American Diabetes Association. “Booking or confirming an annual physical with your health care provider sets you up for another year of health. Exams are especially important for anyone looking to prevent, delay or manage diabetes. An annual check-up also sets a baseline for your health that will enable your health care provider to make informed and personalized recommendations during a health need. For anyone managing diabetes, meeting with a diabetes educator can provide valuable resources for continued health between physician visits. Lasting healthy lifestyle choices start with small steps, like booking an annual physical, but those small steps add up and can lead to lasting wellness.”

Cigna’s campaign reinforces data from The Centers for Disease Control, which documents that Americans use preventive care services at only about half the recommended rate. The campaign issues a call to action for all consumers to get their annual physical – which is included in a suite of preventive services covered by health plans

Source: Business Wire


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Staples Kicks Off #MoreSmallBiz Squad with Twitter Chat

Staples Uses Twitter Chat to Help Small Businesses

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To help small businesses kick off the New Year, Staples has created the #MoreSmallBiz Squad – small business authorities who will lend their expertise to the Staples small business community. Small businesses can also use the hashtag to seek advice or assistance from the Staples #MoreSmallBiz Squad.

The #MoreSmallBiz Squad will kick off the program with a Twitter Chat on Thursday, January 7 – where they will offer back-to-business advice and best practices – and will continue to support the initiative through blog posts and other content. The group consists of:

  • Chris Brogan (@ChrisBrogan) – CEO of Owner Media Group, a sought-after public speaker and consultant, and New York Times bestselling author of eight books
  • Melissa Stewart (@MelissaOnline) – Founder of She Owns It, a website where female entrepreneurs share success stories and provide motivation for others
  • Melinda Emerson (@SmallBizLady) – Creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners, and bestselling author of Become Your Own Boss in 12 Months

Staples is also offering a new back-to-business 110% Price Match Guarantee, giving customers even more confidence in Staples’ commitment to offer the best prices on products in stores and online. Staples is also helping small business owners get more for less with the Business Less List, which offers the lowest prices on 28 essentials that businesses use the most every day.

“The New Year is a crucial time for business owners, and Staples is helping our small business customers make more happen with a broad assortment of products at the lowest prices, expanded business services and easy ways to shop,” said Alison Corcoran, senior vice president of North American stores and online marketing, Staples. “At Staples, we have 30 years of experience helping small businesses succeed, and we’re thrilled to build on that history with the back-to-business 110% Price Match Guarantee and Business Less List.”

Source: Business Wire


 

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Facebook Launches Live Video and Collages

Facebook rolls out a new feature that allows users to stream live video.Facebook

This week, Facebook began testing the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhones. Live lets you show the people you care about what you’re seeing in real time — whether you’re visiting a new place, cooking your favorite recipe, or just want to share some thoughts. No matter where you are, Live lets you bring your friends and family right next to you to experience what’s happening together.

To share live video, tap on Update Status and then select the Live Video icon. You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.

Use Collage to Share the Whole Story

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Collage is a new way to share experiences captured with your phone’s camera by grouping photos and videos that were taken together into a scrolling, moving collage. Whether you’re on a weekend trip, at a concert or just hanging out with friends, collages are a great way to share with friends and family who aren’t there with you.

When you tap on Photo, you’ll see recent moments from your camera roll organized into collages based on when and where you took them. You can edit your collage by adding, removing or re-arranging the photos and videos that you want to include. When you’re done, you can add a title to the collage before sharing. Collages will begin rolling out on iPhone today and will be available on Android early next year.

Source: Facebook

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