Social Media Marketing Library

Get the Social Media Picture at Customer Insight Group.

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Get the Social Media Picture at Customer Insight Group.

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Did you know 52% of US small businesses don’t feel other businesses are marketing to them effectively, and 46% feel they’re being “sold” to instead of “spoken” to? It might be time to integrate social media into your B2B strategy. In this presentation you will gain insight into why B2B marketers still struggle with social media, and get answers and direction on how you can use social media to meet your specific B2B goals.

Just a few tips you will learn are:

• Aligning Your Social Media Objectives with Business Objectives
• Developing a Plan to Manage and Engage Customers
• Developing  a Content Calendar
• Promoting Your Social Media Presence

Filed under: Facebook, Google+, Integrated Marketing, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, YouTube | No Comments »

Are you using social media to turn users into customers. Social media is a constantly evolving channel that can make a significant difference in driving results for businesses of all sizes.

This presentation will show you how successful companies are using social media to build relationships with customers and show how social media initiatives can help set you apart from your competition. You will learn how to define your social media strategy and create a plan for communicating and engaging with customers. Finally, you will learn how to quantify key performance indicators and define what social media success truly looks like for their individual business goals.

Are you ready to start using social media to turn users into customers? Contact us today to get started.

Filed under: Facebook, Google+, Internet Marketing, LInkedIn, Marketing Trends, Online Marketing, Pinterest, Social Media Marketing, Twitter, Uncategorized, YouTube | No Comments »

Is your team grappling with getting the sizes right for your social media pages and profiles? You can be the hero when you share with them this social media media image sizing cheat sheet.

LunaMetrics just released this updated version of their widely popular Social Media Sizing cheat sheet with image and video sizes for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.  Before you post your next picture or change up your profile image, take a look at this handy cheat sheet, book market and share it. This is too valuable a tool not to share.

Filed under: Facebook, Google+, Pinterest, Social Media Marketing, Twitter, YouTube | No Comments »

Filed under: Facebook, Internet Marketing, LInkedIn, Marketing Trends, Social Media Marketing, Twitter, YouTube | No Comments »

The way consumers use technology is a big factor behind the five major trends shaping retail today. Five trends were identified in a recent report from Bazaarvoice. These include:

1. Shopping is social: 70% of consumers research online before purchasing in-store, and the average shopper uses approximately 10.4 sources of information to make a purchase decision. Reviews with visual media were 23% more likely to convert.  Benefit—a cosmetics brand with an e-commerce site, physical stores, and retail presence—saw a 1,000% higher click-through rate for the “Buy Now” button on Facebook than its average online advertisement.
2. Millennials are setting the tone: 51% of Millennials say consumer opinions found on a company’s website have a bigger impact on purchase decisions than recommendations from family and friends. 63% of Millennials say that knowing a company is “mindful of its social responsibilities” makes them more likely to buy from that brand, and 58% are even willing to pay higher prices when part of their spend goes to help causes they support.9
3. Mobile is the medium: Forrester Research projects that smartphone-based commerce will increase from $3 billion in 2010 to $31 billion in 2016.  Mobile traffic is also growing dramatically, and it’s estimated that in 2013, mobile traffic will account for a whopping 40% of all traffic.
4. Omnichannel equals a seamless experience: Retailers have long recognized that the more channels a customer uses, the greater their value. In fact, shoppers who interact with more than one channel spend 18% to 36% more than those who interact with a single channel.
5. Big data can uncover unprecedented insight: A 2011 report by the McKinsey Global Institute estimated that retailers using big data to its full potential could increase their operating margins by more than 60%.1. Unfortunately this potential often goes untapped. While the technology exists  to collect the data, there is shortage of human capital with the ability to deeply analyze it and make effective decisions with it.

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Get the Social Media Picture at Customer Insight Group.

Filed under: Online Marketing, Social Media Marketing | No Comments »

This presentation gives an overview of current social media trends, a look at how businesses today are utilizing social media to grow their businesses and touch on career potential within this unique marketing niche. You will gain a better understanding of how social media goes beyond how people typically use it as a  consumer, and help you understand how businesses are using social media to help further their business objectives.

Key takeaways include:

• Four Ways to Grow Business
• Customer Buying Process
• Social Media’s Influence on Purchase Decision
• Brands LOCKED OUT

Join the conversation with us on these social media channels:

LinkedIn Group http://linkd.in/LinkedInDiscussion

InternetHowTo on Twitter https://twitter.com/internethowto

Facebook http://www.facebook.com/customerinsightgroup

Pinterest http://pinterest.com/engagekeepgrow/

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[San Francisco Chronicle, February 8, 2013]

Macy’s beat Wall Street’s estimates, with a 5.5% sales bump during the most recent quarter, the payoff for a multi-year investment in physical renovations, enthusiastically integrating mobile technologies, and its “Magic Selling” program, which coached its employees to be friendlier and to help tailor merchandise to local preferences.

Macy’s secret? Unlike other struggling retailers trying to remake themselves – J.C. Penney and Best Buy come to mind – Macy’s transformation has engaged, and been guided by, its employees. Macy’s is creating a personalized customer experience that will meet the customer’s immediate needs and will bring them back, again and again.

For example, Macy’s turn-by-turn GPS guidance helps consumer and empowers its sales associates. The sales associates are able to differentiate the in-store experience through their personalities and service while still delivering the basics of price, assortment and convenience that customers get through online shopping.

Why is this important? 50% of consumers do research online before visiting a physical store, so they expect more insight than basic product information.  In fact, disappointing service is a driver to online outlets. As the 2012 Kellogg Shopper Index reported, 59%  of shoppers said they received poor or average service that led them into competitors’ arms via showrooming – checking out merchandise in the store before buying online. Among those, 40% reported that they never intended to buy online but were driven to it by the frustrating in-store experience. Read more about how Macy’s is personalizing the customer experience and building loyalty.

Filed under: Customer Experience Management, Integrated Marketing, Loyalty Marketing, Marketing Trends | No Comments »