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Report: Content Sharing Trends

[Source: Sharethis]

Content Sharing Trends

52% of social sharing actions occurred on a mobile device during the first quarter of this year, reveals ShareThis in a new report. Mobile took the lead on the back of a quarter-over-quarter growth rate in sharing that was more than twice as high as desktop’s (28% vs. 11%).

While the iPhone (25%) remained the top mobile device used for sharing, Android smartphones (17%) narrowed the gap.

 

 

 

 

Meanwhile, the report also notes some trends in the social channels used for sharing:

  • Twitter (+43%) saw the fastest growth rate in Q1 sharing, with most activity by 31-35-year-olds
  • Sharing to Reddit (+25%) also grew quickly, with the heaviest activity in the 18-30 age group
  • Sharing to Facebook (+14%) and LinkedIn (+12%) was led by older users (50+ and 41-50, respectively)
  • After rapid growth last year, sharing to Pinterest increased by only 5% in Q1

Email continued to decline as a social sharing channel (-25%), while content sharing growth was higher for Hispanics than for blacks and whites across Twitter, Reddit and Pinterest.

The top sharing channels, in order of overall shares, were:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Reddit

The quarterly Consumer Sharing Trends Report analyzes consumer sharing behavior from Q1 2014 across nearly every social channel on desktop and mobile devices. The large-scale social data offers valuable insight into what, where and how consumers share online, which is not only a true indicator of interest and intent, but also a powerful way for publishers and advertisers to drive content and brand engagement.

Twitter: Redesign Looks Like Facebook

[Source: Twitter]

This week Twitter announced the new web profile which lets you use a larger profile photo, customize your header, show off your best Tweets and more. The blog post claims that the redesign was done to make Twitter easier to use and more accessible.

twitter_changes_social_media

 Features include:

  • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
  • Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
  • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

So far, only a small group of users have the new look. Some examples include Today Show @TODAYshow , McDonald’s @McDonalds, and Starbucks @Starbucks. If you’re new to Twitter, you’ll start in with the new profile. In the coming weeks, they will roll out the new features to everyone.

Join us on Twitter @internethowto and let us know what do you think of the changes?

Latest Digital Marketing News: Neiman Marcus Embraces Omnichannel and Burberry’s Integrated Customer Experience

 

Digital marketing news, trends and tips brought to you by Customer Insight Group, Inc.

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.NeimanMarcus_omnichannel

NEIMAN MARCUS IS THE LATEST RETAILER TO GO ‘OMNICHANNEL’
Neiman Marcus Group Inc. is among the latest retailers announcing moves to better  embrace “omnichannel” retailing —that that is, merging its offline and online channels to serve shoppers that move between them more effectively. Read more

 

ONLINE RETAIL BRANDING: HOW TO APPEAL TO AN AUDIENCE’S EMOTION AND BEHAVIOR
To fulfill an audience’s need for safety, belonging, and mattering, retail marketers must be able to speak to the values that resonate with them. Read more

 

BURBERRY’S BLURRED LINES: THE INTEGRATED CUSTOMER EXPERIENCE
What company has so seamlessly integrated its online and offline experience that it never feels like two different companies? Read more

 

PINTEREST & SOCIAL MEDIA PAYING OFF FOR MANY RETAILERS #PINNED
Analysts believe that on top of Pinterest, YouTube, and Facebook, more and more social sites like Sephora’s new social network will start popping up as retailers work to take advantage of new technology. Read more

 

REPORT: GOOGLE+ BRAND POSTS GET TWICE THE ENGAGEMENT OF TWEETS
A study by Forrester Research analyst, of 60,000 online adults in the United States found that 22% of those adults had visited Google+ within the last month. Read more

 

SOCIAL NETWORKS DRIVE 7.7% OF VISITS TO RETAIL WEB SITES
A new Experian Marketing Services report suggests that shoppers are increasingly clicking from social networks to retailers’ web sites, as consumers use sites like Facebook and Pinterest to discover products. Read more

 

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Infographic: Find Out Why LinkedIn is Preferred by B2B Marketers

 

Linked in is the world’s largest professional network with over 259 million users and growing rapidly. If you haven’t already incorporated LinkedIn as an integral part of your B2B social media marketing strategy, these stats should change your mind:

Customer Insight Group's social_media_linkedin_infographic

 

Are you surprised by any of  these stats? Have you incorporated LinkedIn as part of your B2B social media marketing strategy?  Share your findings with Customer Insight Group on our Linkedin group page.

Latest Digital Marketing News: Sephora’s Digital Strategy & Top 5 Retailers of Q4 2013

Digital marketing news, trends and tips brought to you by Customer Insight Group, Inc.

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.

Sephora_instagram

SEPHORA BUILDS INSTAGRAM-LIKE COMMERCE FEATURE TO RETAIN LOYALTY MEMBERS
Sephora continues to make content a key part of its strategy to create a mobile and social powerhouse, as evidenced through a new app feature that centers around their loyalty program. Read more

 

 

TOP 5 AND BOTTOM 5 RETAILERS OF Q4 2013
Companies including Amazon, Abercrombie & Fitch, Build-A-Bear, JCPenney and Sears reported great gains as well as great losses. Read more

IN A DIGITAL WORLD, PHYSICAL RETAIL MATTERS MORE THAN EVER
Despite the rise of e-commerce, offline retail remains a fantastic opportunity for fashion brands, while offering features that digital channels will simply never be able to duplicate. Read more

CUSTOMER RELATIONSHIPS IN A DIGITAL ERA
Brands have always relied on customer satisfaction to succeed. Consumers now expect the same treatment from brands that they used to only get from neighborhood store. Read more

RETAILS’ 10 MOST VALUABLE BRANDS
A loyal customer is a profitable customer. Building brand recognition and loyalty is a top priority of marketing professionals in every industry. Read more

HOW PRIMARK ACHIEVED 1.7M FACEBOOK LIKES IN JUST 6 MONTHS
The low-cost clothing brand has entered the top five of the 100 UK retailers on social media for the first time. Read more

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Facebook Announces New Streamlined Layout for Pages

 

Facebook recently announced a new streamlined layout for pages that they hope will ‘make it easier for people to find the information they want and help Page admins find the tools they use most’. The new pages will be rolled out globally in a week’s time.

Facebook_pages_changes

Changes Include:

Timeline Design: The right-side column of the timeline will now displays all the Page’s posts. This one-column display means that all posts will appear consistently on the Page and in News Feed.

Company Information: The left-side column of the timeline features information about the business, including a map, hours of business, phone number and website URL, as well as photos and videos.

Access to Key Admin Tools: You can now view information about the ads you’re running and new likes on your Page, as well as unread notifications and messages. You can click on any section in the This Week section for more detail.

They also added new navigation options to the top of the Page, making it easier to access activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to Ads Manager account.

Facebook says that these changes will help make it easier for page admins to find information they need. There will also be a Pages to Watch feature in the Page Insights tool for admins, allowing marketers to keep tabs on pages similar to their own (or competitors) and track those pages’ performances.

Facebook_pages_to_watch

 

Custom tabs will be in the “more” button, according to a Facebook spokesperson.

Cover photos will stay the same size, however you may need to change the layout of the image since the page name and category appear on the cover photo in white text and the profile picture sits a bit higher.

What do you think of the new design? Share your comments on our Facebook page.

Source: Facebook

Facebook: New Advertising Campaign Structure

[Source: Facebook]

Facebook announced it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads). The aim is to make it easier for advertisers of every size to organize, optimize and measure their ads.

The new structure will be rolled out worldwide across all ad interfaces, including the Ads Create Tool, Ads Manager and Power Editor, as well as third-party ad interfaces built by Preferred Marketing Developers.

Campaigns: correspond to each of your advertising objectives e.g. driving traffic to a website.

Ad sets: is basically a way of organizing adverts into segments e.g. target audience segments based on location. Campaigns can feature multiple ad sets, each of which has its own budget and schedule, which will help you control what is spent on each audience, when they will see your ads, and also measure their response. The ad delivery system will optimize to the best-performing ad in an ad set.

Ads: multiple ads can exist within an ad set testing different images, links, video or text, and you can still control the creative, targeting and bidding at the ad level.

Facebook_advertising

When the new structure is rolled out to your ad account, all your campaigns will be migrated automatically to the new structure. The migration will not impact the delivery, spend or performance of your existing ads, and you’ll still have access to historical data for any of your existing campaigns and ads. Read more

Do you need help driving traffic to your Facebook page or website utilizing Facebook ad? Contact us today!

Campaign Tracking With Social Media Analytics Tools

[Source: eMarketer]

Roughly two-thirds of marketing professionals use social media analytics tools to measure and gather insights from social marketing efforts, according to a study by Demand Metric that was sponsored by NetBase.  Campaign tracking was the top objective amongst 60 percent of respondents, ahead of brand analysis, competitive intelligence, customer care and product launches.

 Social media marketing analytics

There are still challenges when it comes to measuring social marketing’s effect. The number one obstacle cited by respondents was staffing, funding or resources, at 55%. Linking measurements to objectives was a close second 53%.

Challenges with measuring social media:

  • 55% Staff/funding/resources
  • 52% Linking measurements to objectives
  • 48% Defining meaningful measurements
  • 48% Analytic tools
  • 32% Skills
  • 28% Internal/executive support
  • 23% Reliable data
  • 2% Other

What is your company’s biggest challenge when it comes to measuring social media marketing’s efforts?

 

 

Latest Digital Marketing News: Mobile is The New Heart of Digital Customer Experience

Digital marketing news, trends and tips brought to you by Customer Insight Group, Inc.

 

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.

Hispanic Women smart phone, social media marketing

HISPANIC CONSUMERS ARE SOCIAL MEDIA CATALYSTS
Hispanic consumers are more social, influential and impressionable online than non-Hispanic consumers. Read more

CUSTOMER SUPPLIED IMAGES DRIVE SOCIAL ROI AT URBAN OUTFITTERS
It’s all about the image. The world of social media is evolving from a text-driven experience to one that is fueled by images. Read more

MOBILE: THE NEW HEART OF DIGITAL CUSTOMER EXPERIENCE
The news isn’t just that the top two greatest opportunities for corporations are customer experience and mobile. From my perspective, it’s the overlap between these opportunities. Read more

5 COMPANIES THAT TOOK COMMAND OF LISTENING TO SOCIAL CONVERSATIONS
Consumers’ embrace of social media has taught brands that listening online is crucial for guiding decisions including marketing strategy, operations, budget allocation, and products and services. Read more

THESE ARE THE BIG RETAILERS THAT ARE WINNING ON MOBILE
Internet usage has moved to smartphones and tablets. For retailers, this means if their mobile sites an apps aren’t up to snuff they’re going to lose customers — fast. Read more

 

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  What was the most interesting thing you learned this week in Digital Marketing? Share your thoughts with us on Facebook.

 

Latest Digital Marketing News: Top 5 Social Media Trends, Google Tools for Marketers, Mobile Engagement

Digital marketing news, trends and tips brought to you by Customer Insight Group, Inc.

 

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy.

TOP 5 SOCIAL MEDIA MARKETING TRENDS FOR RETAIL INDUSTRY
Successful retailers will integrate omnichannel communications. Brands will move away from a one-way content marketing push, instead leveraging social media to drive engagement, timely conversations and personalized customer interactions. Read more

THE ART OF BEING MOBILE: ENGAGING CUSTOMERS ON THE GO
The way consumers access and interact with content on mobile devices has evolved considerably over the last five years. Read more

GOOGLE’S MOST USEFUL TOOLS FOR MARKETERS
It’s nearly impossible to overstate Google’s place in our industry. But while Google gets a lot of attention for the big things, it flies under the radar when it comes to providing tools for marketers. Read more

FACEBOOK TO SOCIAL MEDIA MARKETERS: GET SMARTER WITH YOUR CREATIVE
The days of brands expecting high user engagement on Facebook from posting a blurry event photo or a stock image in a wall post are quickly coming to an end. Facebook has made it clear to marketers, through numerous algorithm changes, that it wants — and its users expect — a compelling reason to engage with a brand’s ad. Read more

DIGITAL MARKETERS NOT SATISFIED WITH LOCAL MARKETING CAMPAIGNS
Social media, email and websites considered most important digital tactics for local efforts. Marketers polled believed that social media, email and local sites were “important or essential” to their local brand strategy. Read more

HOW TARGET, CARIBOU COFFEE USE MOBILE SOCIAL TO SPARK IN-STORE EXCITEMENT
Target and Caribou Coffee are leveraging Pinterest to generate ideas for new product development. Read more

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  What was the most interesting thing you learned this week in Digital Marketing? Share your thoughts with us on Facebook.