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Mobile Marketing Stats

If developing a mobile marketing strategy isn’t on your to-do list yet, these stats should help you understand how important it is, and should provide some good information for your company to understand why it is time to start planning or expanding your mobile strategy.

  Mobile Marketing

 

Stats You Need to Know about Customers and Mobile Marketing

  • Of Facebook’s nearly one billion strong users, approximately 200 million are mobile only. (Source: Social Media Today 2013)
  • More people own a cell phone than a toothbrush. There are over 7 billion people in the world. An estimated 4 billion of them own mobile phones.
  • 30% of consumers would like to receive mobile coupons. (Source: Juniper Research)

Businesses use Mobile Marketing to Achieve Business Goals

  • 8% of advertisers plan to adopt mobile coupons by next year. (Source: Juniper Research)
  • The redemption rates of mobile coupon are usually higher and range from 5% to 15% as compared to traditional print coupon with rates of 1% or less. (Source: Juniper Research)
  • Mobile use generates 30% of Facebook’s ad revenue. (Source: Buffer)
  • 63% of consumers felt that a coupon would be the most effective incentive to get them to respond to a mobile marketing message. (Source: ABI Research)
  • 52% of consumers would use mobile coupons for a discount at a local store. (Source: ABI Research)
  • 66% of user-generated tweets that mention brands come from mobile users. (Source: Buffer)

 

More Social Media Marketing Resources

Mobile Marketing Tips (coming soon)

Social Media as a Channel

Marketing Library Blog

Social Media Marketing

Infographics

Avon Launches #CheckYourself Social Media Campaign

[Source: Avon]

October is Breast Cancer Awareness Month and Avon is launching #CheckYourself, a social media campaign and a new web portal that will provide breast health education to people in more than 25 countries as part of the Avon Breast Cancer Crusade.

Paula Abdul, a big supporter of Avon’s Check Yourself campaign created a music video focusing on the importance of breast health & education.

Check Yourself is a global movement that aims to raise awareness and start conversations about how women and men can take action for their own breast health through screening, detection and treatment. Screening guidelines vary by country and media reports about early detection can sometimes be confusing. This campaign is intended to help you better understand some of the common factors that can influence your personal breast cancer risk, and teach you not only about your risk, but also what actions you can take starting today! View the educational material below, get inspired by our Check Yourself dance video starring Paula Abdul, and spread the word on social media to as many women and men as possible. Learn more

 

Tips for Building Your Brand with Linkedin

Today, businesses realize that LinkedIn and other social networks can be just as important as their websites and deserve serious attention. LinkedIn gives organizations increased visibility for their brand, products, and services. Potential customers, clients, and suppliers can learn about your company on LinkedIn to see if they’re interested in doing business with you. Below, we have compiled the top tips to turn your LinkedIn profile into a brand-builder:

Linkedin_Marketing_Tips

 

  1. Optimize the Overview Tab – On your company page’s Overview tab, only the top portion of your company description is visible. Make the most of this real estate by giving followers a reason to follow the company page, and include a call to action to drive customers to your Product tab or LinkedIn Group.
  2. Plan Your Content – Create a content calendar for regular updates about company news, new products and services. Status updates that either create dialogue (grow your visibility) or contain a call to action (generate leads) are the most effective forms of updates.
  3. Post Regularly – Post at least 20 status updates per month to maximize your reach to approximately 60% or more of your unique audience each month. Best-in-class marketers are posting 3-4 status updates per day, per audience.
  4. Time Your Status Updates – Time the posting of your status updates during the morning or midday during the business week for maximum exposure.
  5. Use the Product Tab – Add your products and services to the LinkedIn product tab. When LinkedIn members visit your company page, they can see which of their network members have recommended your products or services, which triggers a notification to their network connections. The recommendation also lives on your page, where you can control its visibility.
  6. Build Followers – Encourage your employees to follow your page, email your existing contact database with a request that they follow your page, place a Follow button on your website or blog, and cross-promote your page on other social channels, including LinkedIn Groups, Twitter, etc.
  7. Join Groups – Pinpoint LinkedIn groups that allow you to extend your reach, showcase your expertise and stay on top of industry trends.

More Social Media Marketing Resources

LinkedIn Stats

Social Media as a Channel

Marketing Library Blog

Social Media Marketing

Infographics

Dairy Queen Launches #BlizzardBattle Social Media Contest

[Source: Restaurant News]

Dairy Queen is pitting its apple and pumpkin flavored blizzards against each other in a new marketing campaign. The Minneapolis-based brand has pitted two towns in what it calls a #BlizzardBattle, urging fans to #VoteApple or #VotePumpkin through Sept. 29 on social media platforms like Facebook, Twitter and YouTube.dairy-queen-apple-pumpkin-contest-2014

Barry Westrum, Dairy Queen’s executive vice president of marketing, said in an interview that the brand has reached a level on social media where it can promote products solely on those platforms.“We’re just starting to get traction now where we can market products almost exclusively via social and get transactions in our restaurants in a way that in the past only national television has done,” Westrum said.

Westrum mentioned Dairy Queen has grown its Facebook base over the past year by more than a million fans, to 9.2 million, and increased its Twitter followers fourfold, to 237,900. As of Sept. 17, more than 603,000 fans had voted at the dedicated Blizzard Battle microsite. “Apple Capital” Wenatchee, Wash., lagged behind “Pumpkin Capital” Caro, Mich., by 10 percentage points, at 45 percent to 55 percent.

“Fans are interacting with our brand on all these available social channels,” Westrum said. “It’s a wonderful way to promote our products in different ways than television. We’ll certainly continue to play in this space.”

What is your favorite…Apple or Pumpkin?

 

Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

Revealing Marketing Stats About LinkedIn

With over 300 million members in over 200 countries and territories LinkedIn is world’s largest professional online network. For most companies, it plays an important role in their marketing strategies and the follow stats provide insightful information all marketers should know.LinkedIn_Stats

Stats You Need to Know about Customers and LinkedIn

  • More than 30% of LinkedIn users log into their account every day.  (Source: Social Media Today, 2013)
  • LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites. (Invest IQ Research 2013)
  • The average CTR for ads on LinkedIn is 0.025 percent. (Search Engine Watch)
  • 84 million of LinkedIn’s 313 million users are in the U.S.
  • 38% of LinkedIn visits are made via mobile.
  • LinkedIn is the world’s largest professional network on the Internet with 313+ million members in over 200 countries and territories. (LinkedIn)
  • Every second 2 new members join LinkedIn. (Source: Buffer)
  • 42% of users update their profile information regularly. (Source: Media Bistro)
  • LinkedIn enjoys around 63.4 million adult monthly unique view. (Source: Marketing Profs)
  • 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. (Social Media Today)

Businesses use LinkedIn Marketing to Achieve Business Goals

  • There are over 3 million LinkedIn Company pages. (Source: Media Bistro)
  • More than 500,000 company pages were added between 2012 and 2013. (Source: Social Media Examiner)
  • There are 148 different industries represented on company pages. (Source: Social Media Examiner)
  • To date, there are 1,275,000 products and services highlighted across LinkedIn company pages. (Source: Social Media Examiner)

 

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

More Social Media Marketing Resources

LinkedIn Tips

Social Media as a Channel

Marketing Library Blog

Social Media Marketing

Infographics

 

Google+ Social Media Marketing Tips

Are looking for ideas on how to use Google+, or incorporate Google+ into your company’s marketing strategy?  We have compiled the top tips to use Google+ for content marketing, engaging fans, building your brand and more.Google+ Tips for Brands

  1. Keep it Fresh – Create a content calendar and schedule your posts. Post at least once a day, seven days a week.
  2. Be Engaging – Content that gets attention usually includes questions, calls to action, photos or videos, or thought-provoking comments. Try to limit directly promotional posts about your business to 10 – 20 percent of what you post.
  3. Customize Profile Image and Cover Photo – Both should capture the culture and essence of your brand.  Update your cover image regularly — it makes that all-important first impression and can be used to showcase key messages and products, as well as branding..
  4. Interact – The more you interact on Google+, the faster you build connections and increase your audience. In addition to posting your own content, share and comment on others’ posts (you’ll see them in your Stream).
  5. It’s Crucial to Ask Customers to Circle You – Being in more people’s circles, or having more Google+ followers, improves your position on regular Google searches. Once users add your page to their circles, you can add them to yours.
  6. Optimize Your Page for SEO – Use keywords as you fill out the Introduction in your Google+ page’s About section as well in your post. Use keywords that you want to rank high on, and those keywords your customers are using.
  7. Add the +1 Button to Your Website – When Google+ users click the button, it’s shared with their circles.  In addition to putting the link in your email footer and on all of your social media pages, you can add a badge to your site.

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

 

More Social Media Marketing Resources

Google+ Stats

Social Media as a Channel

Marketing Library Blog

Social Media Marketing

Infographics

Contact Us Today

 

 

Structuring a Social Media Team

 

How do you organize your social media efforts internally in your company? Who’s responsible for creating content, who takes care of customer complaints, anyone doing the analytics and what about CRM?

Is a dedicated social media team the right fit for you, or should social media be integrated company wide?

The right structure and leadership for social media at your organization is critical to achieving your social business goals.

While no two organizations look the same, there are typically five organizational models we’ve seen in our strategic consulting experience: organic, centralized, hub and spoke, dandelion, and holistic.

Recognize these models are not organizational charts, they represent a cultural change. Executives and their employees must realize the social web requires companies to undergo a cultural change as customers bypass companies and connect directly to each other.

Now, after viewing this presentation, do you think your social media team is structured properly? If not, shoot me some questions and let’s discuss the ways you can organize resources and team members to maximize your success. Click here to contact us today!

Google+ Stats Marketers Need to Know

Google+ has been growing at a surprising rate and has become powerful social media channel because of its increasing influence on search rankings. If you still haven’t jumped on board and taken advantage of everything this network has to offer here are some stats you should consider.

Google+_StatsStats You Need to Know about Consumers and Google+

  • The 45–54 year age bracket is the fastest growing demographic on Google+. (Source: Bufferapp.com)
  • There are over 500 million total Google+ users. (Source: Media Bistro)
  • 80% of users login at least once a week to Google+ and 60% of users login every day. (Source: Media Bistro)
  • The 1+ button is served more than 5 billions times per day. (Source: Media Bistro)

Businesses Use Google+ to Achieve Business Goals

  • 40% of marketers use Google+, 70% desire to learn more, and 67% plan to increase Google+ activities. (Source: Media Bistro)
  • 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. (Social Media Today)

 

Customer Insight Group is the leading social media marketing agency in Colorado and we invite you to take advantage of these additional resources:

 

More Social Media Marketing Resources

Google+ Tips

Social Media as a Channel

Marketing Library Blog

Social Media Marketing

Infographics

Report: The Benefits of Sharing and Consuming Content on LinkedIn

[Source: LinkedIn]

A recent survey reveals LinkedIn members in the U.S. who actively share and consume content on LinkedIn spend about 8 hours per week consuming professionally relevant content as a way to educate themselves on industry news and trends.

The report found that 62% engage with professional content on LinkedIn in order to build relationships with colleagues/clients, 55% to enhance their professional reputations, 51% to spark conversations, and 45% to improve their current job skills.

Linkedin_social_media_channel

Members are more likely to share professional content that builds their professional brands, strengthens their professional networks, or helps them sell to their networks.
  • 65% of respondents say they share professional content on LinkedIn to increase their visibility on LinkedIn.
  • 64% share content to enhance their professional reputation.

Content clicked or shared most often is new research, breaking industry news, career advice and case studies.

  • 77% of respondents read new industry research posted to LinkedIn, 72% share these sorts of pieces.
  • 68% read breaking news, 61% share the news.
  • 57% read career advice, and 38% of respondents share advice.
  • 55% read case studies, while 52% share the studies.

LinkedIn_Content_Types

The report, which was based on data from a survey of 2,701 LinkedIn members in the United States who actively share and consume professional content can be found here: 2014 Professional Content Consumption Report.

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Social media is a conversation. So let’s talk. Learning about social media marketing? Read all about it! Here’s our social media blog.

Check out our social media infographs here. Get your free no-obligation personalized social media grade today.

Facebook Tips and Tricks You Should Know

With over 15 million brands and companies on Facebook and the number of users steadily topping over a billion, its imperative that companies practices the most engaging tactics to ensure their brands’ posts land on the top of their Facebook fans’ News Feeds.

Marketers need to start with a strategic road map and tactical plan. Listed below are 14 proven Facebook marketing tips that will help you optimize your Facebook marketing strategy.

Facebook_marketing_tips_tricks

 

  1. Know Why Your There – Before you set-up your Facebook page, think about how you will use Facebook to support your business goals. Next, create a strategy to support those goals.
  2. Think Visually – Posts, including photos, video and photo albums typically create greater engagement. Include keyword relevant captions, photo descriptions and website links in your albums.
  3. Use Larger Images – Optimize images for the 403 x 403 pixel display in the timeline. Larger images typically get more likes, shares and comments.
  4. Customize Profile Image and Cover Photo – Both should capture the culture and essence of your brand. Update your cover image regularly — it makes that all-important first impression and can be used to showcase key messages and products, as well as branding.
  5. Post Regularly – Create a content calendar and schedule your posts. Post at least once a day, seven days a week.
  6. Be Succinct – Express your core message within the first 90 characters and keep your post to less than 250 total characters to optimize readership in the newsfeed.
  7. Track with Google Analytics – When you use custom URL’s to link to your website, you can track the click through rate to your website with Google Analytics.
  8. Use Apps to Create Customized Pages – Give your fans a reason to come back with customized Facebook apps. Apps now include photos, videos, notes, events and more than 3,000 other options to customize your Facebook Page.
  9. Encourage Interaction – Let your fans know how to engage with your content. Should they like the post? Share with friends? Comment? Answer a question? And most important, recognize your fans’ contributions.
  10. Respond, No Matter What – Reply to negative feedback quickly. You may not be able to immediately resolve the issue, but your response shows respect and understanding for customers’ concerns and will indicate your intention to rectify.
  11. Involve Customers with Questions – Ask your fans to share their opinions and their preferences. Every customer wants to be heard. Polls, fill in the blank and by a show of “likes” lifestyle questions let them use their voice in the comments.
  12. Use Hashtags – Hashtags enable you to create awareness and engagement about a marketing campaign across channels.
  13. Provide Value – Give your fans a reason to interact, like and comment by providing valuable tips, ideas and engaging photos.
  14. Monitor – Use Facebook Insights on at least a monthly basis to see how your page is performing against your goals and KPIs. Facebook Insights gives you actionable information on what content is most engaging your fans, what times of the day/week you should post, and even identifying your most influential fans.

 

More Social Media Marketing Resources

Facebook Stats

Why Social Media

Marketing Library Blog

Social Media Marketing Strategy

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