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Report: Content Marketing Success

What Companies Are Doing to Achieve Content Marketing Success A new report, The 2016 State of Content Marketing from Ascend2 reveals that the lack of an effective content marketing strategy and the resources required to create compelling content are often caused by the third most significant barrier to success – budget constraints. Lead Generation and Read more…

Survey: B2B Digital Marketing

A recent survey revealed successful digital marketing requires financial investment, tactical proficiency and strategic efficacy. However the “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo shows 39% of respondents cited a lack of internal skills and training as the most significant barrier, and 36% said a lack of effective strategy was a Read more…

Find Out Which B2B Industries Get the Greatest Impact from Social Media Marketing

B2B Social Media Content Benchmarking A recent study by TrackMaven highlight the big picture trends in B2B social media marketing, along with industry breakdowns of the leading brands and most effective networks in each sector. The study analyzed 12 months of content from 326 leading B2B brands. The social media networks included in the analysis included Read more…

2016: The Year for Mobile Sales Growth

Mobile Commerce is Becoming a Bigger Part of E-Commerce Overall 2016 predictions by Forrester Research estimate mobile-based purchases to exceed $142 billion in the US. The mobile market is estimated to represent 40 percent of all online purchases in the US. Other mobile forecasts anticipate a 30 percent cross channel component in US consumer purchases, Read more…

Top Tips for Mastering Your Mobile Marketing

Take Your Marketing on the Move With These Mobile Marketing Tips Optimize your mobile marketing strategy with these 10 tips: Determine goals and priorities: Are you focused on optimizing your site for mobile? Are you looking for a way to great location based in the moment mobile campaigns?  Do you want to create a mobile Read more…

Pinterest Marketing: Top Tips & Tactics

How to Use Pinterest to Pin Down Your Most Valuable Customers Of all the social networks, Pinterest reigns supreme when it comes to directly driving online commerce. Those powerful boards and pins are being shared and viewed without abandon amongst consumers and media, and that results in online commerce sales that cannot be denied. If Read more…

Top 13 Twitter Marketing Tips

Improve Your Twitter Marketing Efforts When You Put These Tips Into Action With over 316 million monthly active users tweeting out over 500 million tweets every day, there is no denying that Twitter is a worthy place to spend some of your advertising time. Just look at top brands like Mercedes-Benz, Samsung and Starbucks. They Read more…

Mobile Marketing Statistics

Mobile Marketing Statistics You Should Know in 2016 The future of online marketing involves smartphones and tablets. Get ready for the future with these stats to inform your mobile marketing strategy mobile site design and app development. Today, 90% of Americans own a cell phone and the vast majority of them believe that your mobile Read more…

Google+ Marketing: Tactics and Proven Strategies

Improve Your Marketing Efforts When You Put These Google+ Marketing Tips Into Action The “new Google+” was relaunched in November 2015 with a heavy emphasis on communities and collections. That’s good news for businesses that have a good story to tell and meaningful content to share. This social media arm is not meant to compete Read more…

Build Your Brand With These Tips to Harness the Power of LinkedIn

LinkedIn Marketing Best Practices for Building Your Brand With 332 million users and an average of two new members joining every second, LinkedIn remains the undisputed place to connect for B2B decision-makers and business-minded professionals alike. Having a presence within this business-focused hub will put you in good company, from CEOs to millionaires to ladder-climbing Read more…