Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

MasterCard Launches Artificial Intelligence Bot for Consumer Banking

MasterCard’s Bot Offers New Ways to Engage and Deliver Compelling, Personalized Experiences to Consumers MasterCard recently announced that it’s planning to use artificial intelligence technology in messenger bots to allow consumers to shop via messaging platforms, manage finances and perform other transactions. According to research firm Gartner, nearly $2 billion in online sales will be performed Read more…

The Best Content to Getting Inside the Minds (or Brains) of Customers

Influence and Engage Your Consumers with the Best Content for Your Message Getting inside your consumers’ brains means knowing how your content influences and engages your consumers or how they interpret the things they see, read, and hear. The brain processes different types of content and affects a viewer’s emotions and impressions. You can use the Read more…

Lowes Uses Social Media to Drive Brand Awareness

Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…

Mobile Wallet Marketing

Consumers Use of Mobile Wallets Increases and They Want to Use Them More A recent report reveals that in the last three months, 67 % of millennials have used mobile wallets compared to 51 % of respondents who are 35 to 54 years old. Consumers want to communicate with brands about sales, offers, coupons, and Read more…

Study: 2016 Email Marketing Metrics

Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…

Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Kohl’s Pay – Mobile Payment App

Kohl’s Pay Lets You Pay For Purchases with Kohl’s Charge Card from a Mobile Device Kohl’s has a big vision in play as it rolls out its mobile payments platform — and that vision sees payments as part of a larger picture in creating customer convenience. The program integrates the Kohl’s Charge private label credit Read more…

Retailers Leveraging Mobile Technology to Drive Sales

Mobile App Programs Help Retailers Enhance Customer Experience, Boost Loyalty and Drive Sales Armed with mobile devices, store associates and managers can meet the needs of consumers and generate more sales revenue and engaging customers. According to an EKN Mobility in Retail 2014 report, 77% of retailers believe store operations will benefit the most from Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…