Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
  • Hot Topics

    Hot Topics

Kohl’s Pay – Mobile Payment App

Kohl’s Pay Lets You Pay For Purchases with Kohl’s Charge Card from a Mobile Device Kohl’s has a big vision in play as it rolls out its mobile payments platform — and that vision sees payments as part of a larger picture in creating customer convenience. The program integrates the Kohl’s Charge private label credit Read more…

Retailers Leveraging Mobile Technology to Drive Sales

Mobile App Programs Help Retailers Enhance Customer Experience, Boost Loyalty and Drive Sales Armed with mobile devices, store associates and managers can meet the needs of consumers and generate more sales revenue and engaging customers. According to an EKN Mobility in Retail 2014 report, 77% of retailers believe store operations will benefit the most from Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…

Report: Consumer Use of Print and Digital Coupons Increasing

The Best News About Digital Coupon Usage The Valassis Coupon Intelligence Report examined coupon and shopping behavior across generations and revealed insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile. When asked about Read more…

Ulta’s Digital Marketing Increases Customer Awareness and Sales

Ulta Beauty Shifting its Focus to Digital Advertising The beauty brand reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal Read more…

Crate & Barrel Launches Digital Engagement Solution

Crate & Barrel Improves Customer Engagement and Acquisition with Digital Engagement Technology Crate and Barrel, recently launch a digital engagement solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers. Using Moxie Concierge, the brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and Read more…

Facebook For Business Marketing Tips

20 Facebook for Business Marketing Tips Facebook marketing is a strategic business promotion tactic. With 1.71 billion monthly active users (as of July 2016), Facebook has a dominant market presence that will benefit your business. Using Facebook for business is important, but managing that marketing presence is imperative. Start with just one Facebook tip or dive Read more…

Best Practices for YouTube Marketers

YouTube Best Practices There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

Snapchat: Best Practices for Marketers

  How Brands are Using Snapchat for Business If you are at all familiar with the marketing potential that a platform like Twitter offers, then you will be more than impressed with the possibilities of using Snapchat for business. Snapchat has more active daily users then LinkedIn, Pinterest, and Twitter. For a long time, the Read more…