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Report: Consumer Use of Print and Digital Coupons Increasing

The Best News About Digital Coupon Usage The Valassis Coupon Intelligence Report examined coupon and shopping behavior across generations and revealed insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile. When asked about Read more…

Ulta’s Digital Marketing Increases Customer Awareness and Sales

Ulta Beauty Shifting its Focus to Digital Advertising The beauty brand reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal Read more…

Crate & Barrel Launches Digital Engagement Solution

Crate & Barrel Improves Customer Engagement and Acquisition with Digital Engagement Technology Crate and Barrel, recently launch a digital engagement solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers. Using Moxie Concierge, the brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and Read more…

Facebook For Business Marketing Tips

20 Facebook for Business Marketing Tips Facebook marketing is a strategic business promotion tactic. With 1.71 billion monthly active users (as of July 2016), Facebook has a dominant market presence that will benefit your business. Using Facebook for business is important, but managing that marketing presence is imperative. Start with just one Facebook tip or dive Read more…

Best Practices for YouTube Marketers

YouTube Best Practices There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

Snapchat: Best Practices for Marketers

  How Brands are Using Snapchat for Business If you are at all familiar with the marketing potential that a platform like Twitter offers, then you will be more than impressed with the possibilities of using snapchat for business. Snapchat has more active users then LinkedIn, Pinterest, and twitter. For a long time, the social Read more…

6 Content Marketing Tips to Improve Results

6 Content Marketing Tips Marketers Need to Know Are you looking for content marketing tips and strategies you can deploy to build your brand and reputation? Here are six actionable tips you can get started with today to put your business on the path to garner the right attention from the right customers at the Read more…

6 Content Marketing Benefits

How Content Marketing Benefits Your Business As the business world begins to focus more on eCommerce, integrating content marketing into strategy becomes a large topic of conversation amongst entrepreneurs. This method of acquiring customers is a relatively recent phenomenon dating back to 1998. Since then, the strategy has become central to many marketing strategies. An Read more…

Blogging Best Practices for Marketers

Blogging Tips That Work Whether you’re the sole marketer for an entity or a member of the marketing team, you must ensure that you’re using the latest methods of advertising products and services. Content marketing is vastly popular right now, and that field includes blogs. Following blogging tips can help you to craft material that Read more…

Untapped Potential: Social Media Impact on Buying Journey

Retailers Fail to Leverage the Full Potential of Social Media to Enhance the Customer Journey The 2016 Customer Experience/Unified Commerce Survey reveals that 81% of retailers using social media to engage with customers indicate that their processes need improvement. “Social media provides retailers with unprecedented visibility into their customer base. It provides a venue where retailers can directly Read more…