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Retail Trend: Multi Tender Loyalty Programs

Multi Tender Retail Loyalty Programs Membership and loyalty programs have been a part of the retail landscape for years. However, as multichannel engagement has evolved to omnichannel, multi tender loyalties programs have become important in identifying best customers, regardless of their tender preferences, and to creating a value proposition that encourages repeat purchases and higher Read more…

Building Loyalty and Engagement through Community Building

Ninety-seven percent of U.S. corporate executives say customers want an efficient—that is, fast, cost-effective and personalized—level of experience, according to a recent study by The Harris Poll and Lithium. Today’s consumer looks for experiences and connections and marketers are scrambling to find ways to create these touchpoints. For some brands, this means building customer loyalty Read more…

Visa Commerce Network Helps Merchants Drive Loyalty and Increase Sales

New In-App Commerce Experience Helps Merchants Acquire New Customers, Drive Loyalty and Increase Sales Visa Commerce Network is a new way for merchants to create online and in-app commerce experiences to acquire new customers, drive loyalty and increase sales with relevant offers. Visa Commerce Network is built on the world’s largest electronic payment network, VisaNet, Read more…

Members of Ulta’s Rewards Program Drive 80% of Sales

Ulta’s Loyalty Programs Helps Boost Sales The beauty brands loyalty program has over 16 million active members which helps drive well over 80% of the beauty retailer’s sales, according to CEO, Mary Dillon. “Our store associates are doing a fantastic job converting guests to loyalty members and they achieved a significant increase in conversion, leading Read more…

BP Loyalty Members Use Visa Cards for Purchases and Earn Rewards

BP Driver Rewards Program Updated BP and Visa® have teamed up to deliver a convenient, one-swipe solution at the pump for BP Driver Rewards members. Members of BP’s loyalty program now have the ability to link an eligible Visa payment card to their BP Driver Rewards account. This new functionality allows loyalty members to use Read more…

Nintendo Revamps My Nintendo Rewards Program

Nintendo’s new My Nintendo rewards program launched last month, replacing the Club Nintendo rewards program that was discontinued earlier this year. My Nintendo rewards will be separated into two different tiers: Gold Points (received from buying Nintendo games, consoles and digital content), and Platinum points that you’ll get from logging into your “My Nintendo” account, Read more…

Dickey’s BBQ Launches New Loyalty Program

Dickey’s Barbecue Pit launched the Big Yellow Cup – Their New and Improved Loyalty Program The new program will add loyalty points to the existing program, which allows guests to receive more personalized and geo-targeted specials. Members earn points that can be redeemed for free Dickey’s barbecue from Big Yellow Cups to Family Packs. Initially, Read more…

Starbucks Announces Prepaid Visa Card to Enhance its Loyalty Program

In February when Starbucks announced the changes to their loyalty program that will reward people based on how much they spend rather than how often they visit the cafe, some regulars customers were upset. Customers who used to get a free coffee or snack after 12 visits, even if they spent less than $2 each Read more…

Keep That Customer

Obviously all marketers want happy customers who come back again and again. But what is the secret to retaining and building positive customer relationships and brand loyally? The secret to a happy customer is marketing data integration coupled with real-time data. We are all aware that organizations have the ability to collect mounds of data, Read more…

5 Surprising Truths About Loyalty Marketing

Image source: Unsplash by Ian Baldwin If you own a brick and mortar business, you’re very aware of the importance of a loyalty marketing solution. But in order for it to stand the test of time, it must do two things: Offer immediate gratification and long-term value for your customers. Consumers have eagerly downloaded apps Read more…