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Starbucks Mobile Pay and Customer Loyalty Pays Off

Starbucks Mobile Pay Technology Takes Rewards Program to Gold Level Starbucks Rewards represented 36% of U.S. company-operated sales in the quarter, with Mobile Payment reaching 29% of transactions and Mobile Order and Pay growing to 8% of transactions. The company has embraced mobile technology and their loyalty program as a way to help insulate Starbucks from the Read more…

10 Do’s and Don’ts of Loyalty and Rewards Programs

Customer Insight Group Participated in Mediaplanet’s Loyalty and Rewards Supplement in USA TODAY. Customer Insight Group, Inc. united with industry leaders to showcase best practices in loyalty and rewards program in Mediaplanet’s Loyalty and Rewards campaign. The campaign focused on solutions business owners looking to maximize their marketing efforts could execute. Our article, 10 Rights, Read more…

What is Customer Retention?

Definition of Customer Retention Customer retention is defined as the ability of a business or brand to retain customers over a certain amount of time. Because it is such an integral aspect of a successful business, customer retention can also refer to the set of activities, strategies, and actions designed at retaining customers. These customer Read more…

What Are Loyalty Card Programs?

Definition of a Loyalty Card A loyalty card is any physical object that a consumer uses or scans to take advantage of a business’s loyalty program. They typically resemble plastic credit or debit cards but can even be keychain attachments, paper cards or stickers. Modernized loyalty cards often have a magnetic stripe or barcode that Read more…

Battle for the Sexes: Brand Loyalty

Battle for the Sexes: Loyalty and the Gender Divide Today’s retailers are constantly working to create new, effective, and strong relationships with their customer base that lead to stronger brand loyalty. A recent report from CrowdTwist reveals a shift in purchasing power, from the historical 85% determined by women to a growing active role by Read more…

Loyalty Program Rewards go Deeper than Dollars

Loyalty Program Rewards go Further than Dollars  When it comes to loyalty programs, the one size fits all approach doesn’t work. A loyalty program’s structure, reward offering, and communications need to be relevant to your customers to be effective. For example, the type of benefits that are important to Millennial may not be as important Read more…

Loyalty Program Members Generate More Revenue than Non-members

Members of Customer Loyalty Programs Generate Significantly More Revenue than Non-Members Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. The study was based on a survey of retailers across specialty, big-box, department, Read more…

How To Use Youtube For Business Marketing

Youtube Marketing Tips There is no doubt that social media has emerged as a powerful force in today’s business world. The internet has opened markets in ways that were unfathomable twenty years ago. Every serious business entity has an online presence, no matter the industry. YouTube is yet another innovative method for individuals and organizations Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. For each type of loyalty program we’ve provided 1) a brief overview, 2) the pro’s and cons of each type of loyalty program, Read more…

How to Design a Successful Loyalty Program

Whether your loyalty program is “official” or informal, complex or super user-friendly, it is critical that you think it through thoroughly at inception, and pay close attention to its ongoing execution and profitability. Whatever your plan, six factors loom critical in any loyalty effort. Successful loyalty plans are strategic Trade-offs are required to attain financial Read more…