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Study: Customer Data Exchange & Customer Expectations

The Value of Customer Data According to new research from Aimia, 71% of consumers believe their preferred brands are good at using their data to make online shopping better, but they also want to have more control over how brands use their data. This surprising finding was based on an online survey of 15,000 people Read more…

Customer Experience Benchmark Study for B2B Marketers

What makes up an effective customer experience? 85% of B2B marketers agree that consistency across content, teams and channels are the backbone of an effective customer experience according to new research from Kpost. This key finding was based on an online survey that sought to identify and benchmark the key indicators of B2B customer experience success. Read more…

Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…

Loyal Customers: How to Keep them Coming Back

Loyalty Programs Stats Need to Know From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. But with consumers having more information, more and more control over the buying process, brands must dedicate more resources to Read more…

Patient Loyalty: What it Takes to Earn Their Loyalty

Healthcare Marketing Best Practices Patient Loyalty: What it Takes to Earn Their Loyalty from Sallie Burnett Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. Now patients have to Read more…

THE DO’S AND DON’TS OF BANK LOYALTY

Click the arrow below to view the presentation. THE DO’S AND DON’TS OF BANK LOYALTY from Sallie Burnett Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today’s banks hope that consumers will Read more…

Study Answers Questions on Value of Loyalty Program Members

Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture Read more…

Can Millennials Be Swayed by a Good Loyalty Program?

Can You Woo Millennials with a Rewards Program? Several studies have found that rewards programs are not only popular with millennials but that millennials are willing to pay for loyalty programs. The credit card industry has noticed that millennials are making their choices on which type of card to sign up for based on its rewards Read more…

BP Scores Big with Real-time Loyalty Redemption

Following a successful pilot, BP is rolling out real-time, point-of-sale redemption as part of the Driver Rewards loyalty program . In the pilot program, more than 7,000 BP gas stations across the United States used FIS Premium Payback™ technology to allow consumers to redeem rewards points for real-time discounts using just a single swipe of their Read more…

Sears Leverages Loyalty Program to Lock In Holiday Sales

Member Bonus Event to Feature First-Ever Shop Your Way Holiday Guarantee In an unprecedented move, Sears announced a “Sears Holiday Guarantee” – if any item purchased in-store at its upcoming Sears Days Lowest Prices of the Season Member Bonus Event goes lower in the same store through Dec. 24, Sears will automatically credit the Shop Read more…