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Zoes Kitchen Launches ZK Rewards Loyalty Program

Zoes Kitchen Announces ZK Rewards Loyalty Program and New ZK Mobile App Zoës Kitchen recently announced the launch of ZK Rewards – its new omnichannel, surprise and delight loyalty program. Additionally, the company launched its new mobile app for the iOS and Android operating systems. In tandem with the company’s newly designed web site, these Read more…

Yesway’s Loyalty Program Rewards Customers with ‘Smiles’ Points

Yesway Rewards Gives Customers More of What They Want When They Want It The program rewards Yesway customers with a friendly and fun currency called “Smiles” for each dollar spent on fuel or in-store merchandise. Smiles can be redeemed for items like free fountain drinks, iced tea and Yesway-branded coffee, free roller grill items and Read more…

L’Oreal Paris Launches ‘Worth It Rewards’ Loyalty Program

L’Oreal’s New Loyalty Program Combines Rewards and Giving Back L’Oréal Paris, the #1 Global Beauty Brand, launches “Worth It Rewards,” a first-in-mass for beauty, multi-category loyalty program. Offered across the brand’s four categories – Cosmetics, Hair Color, Hair Care and Skin Care – the program rewards consumers for purchases they are already making, while also Read more…

Office Depot Announces New Loyalty Program

New Loyalty Program Offers Rewards On Everything Office Depot, Inc. has announced a new loyalty program to save customers money with expanded benefits, “Office Depot OfficeMax Rewards Everything”. The program has been updated to ensure every member is rewarded, and by creating a VIP tier, gives members even more savings while delivering an exclusive experience. Read more…

Retaining Donors — The Importance of Donor Stewardship

Donor Stewardship Best Practices Many non-profit organizations have excellent donor prospect programs. They know how to convince donors to give a gift. After that first gift, however, many nonprofits don’t know what their next move should be. Other than thanking the donor and keeping in touch with them in the hope that they might give Read more…

GNC’s New Loyalty Program Delivers Positive Results

GNC’s Revamped Loyalty Program is Attracting New Customer, Increased Transactions and More! In 2016, GNC launched a major rebranding effort to magnify customer experience and customer engagement with a new loyalty program, One New GNC. The company now offers a single price both in-store and on GNC.com, replacing multiple pricing structures across channels and membership Read more…

Macy’s To Revamp Loyalty Program

New Loyalty Program Offers Simplicity, Incentives, Tiered Benefits and More! This fall, Macy’s will be rolling out its new loyalty program, which is meant to simplify the coupon process and increase rewards for the 9% of customers who account for 46% of the department store’s sales. The program will begin as a reinvention of Macy’s Read more…

Students Earn Airline Loyalty Points and Lowering Student Loan Debt

Students Can Now Earn JetBlue Travel Ponts when they Refinance their Student Loans Got student loans? Members can save money every month when refinancing with SoFi. Plus, they can earn up to 50,000 TrueBlue points. SoFi and JetBlue recently announced a partnership that lets those with student loans simultaneously lower their payments while earning valuable Read more…

JCPenney Launches Updated Rewards Program

JCPenney’s New and Improved Rewards Program With the new program, customers can earn reward points and receive special members-only benefits in-store, online, or via catalog. Members will automatically receive points from purchases on any one of three personal or credit debit cards registered online for the program, eliminating the need for an additional loyalty card. Read more…

How to Get Referrals

Definition of a Referral What is a referral? A referral is the act of an existing customer recommending or vouching for the value of a company’s products or services to another. Why are Referrals Important? Listed below are four reasons that referrals are the most powerful way to get new perspective customers and close more sales. Read more…