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Can Millennials Be Swayed by a Good Loyalty Program?

Can You Woo Millennials with a Rewards Program? Several studies have found that rewards programs are not only popular with millennials but that millennials are willing to pay for loyalty programs. The credit card industry has noticed that millennials are making their choices on which type of card to sign up for based on its rewards Read more…

BP Scores Big with Real-time Loyalty Redemption

Following a successful pilot, BP is rolling out real-time, point-of-sale redemption as part of the Driver Rewards loyalty program . In the pilot program, more than 7,000 BP gas stations across the United States used FIS Premium Payback™ technology to allow consumers to redeem rewards points for real-time discounts using just a single swipe of their Read more…

Sears Leverages Loyalty Program to Lock In Holiday Sales

Member Bonus Event to Feature First-Ever Shop Your Way Holiday Guarantee In an unprecedented move, Sears announced a “Sears Holiday Guarantee” – if any item purchased in-store at its upcoming Sears Days Lowest Prices of the Season Member Bonus Event goes lower in the same store through Dec. 24, Sears will automatically credit the Shop Read more…

Uber and Sears Partner for Customer Loyalty

Sears Hitches a Ride with Uber In a competitive marketplace where products are commoditized and loyalty programs are ubiquitous, Uber sets it’self apart to drive the customer experiences to build real relationships by partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service. Uber knows that Read more…

Kroger Launches #SharingCourage Campaign

#SharingCourage is a Campaign to Support Breast Cancer Awareness This month Kroger stores launched its annual #SharingCourage campaign, lighting its headquarters building pink and encouraging customers to join in the fight against breast cancer by taking action online and in their communities. “No one should face breast cancer alone, so Kroger is proud to be Read more…

Walgreens Launches Beauty Enthusiast Loyalty Program

Beauty Customers Enjoy Rewards with the Launch of Beauty Enthusiast Walgreens recently announced a new loyalty program tied to its beauty department with the launch of Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program. Cardholders who register for Beauty Enthusiast gain additional rewards on beauty and personal care items, as well as other Read more…

Was Chipotle’s Rewards Program Successful?

Chiptopia Summer Rewards was a three-month-long frequent diner program that began July 1, 2016, and ended September 30, 2016.  Chipotle Mexican Grill’s promotion was designed to reward diners for making multiple paid visits to Chipotle and using the chipotle rewards card within a given month. Chiptopia Summer Rewards offered three different status levels: Mild, Medium and Hot. Was Chiptopia Summer Rewards a Success? Read more…

Zappos Announces Tiered Loyalty Program

Online retailer Zappos.com announces its first-ever loyalty program, Zappos Rewards, a four-tier benefits program. In Zappos.com’s latest effort to wow customers, the progression-based program will allow customers to earn Rewards Points towards future purchases, get free expedited shipping on all orders, and receive early access to exclusive products and sales. With the launch of Zappos Read more…

INFOGRAPHIC: Psychology Behind Brand Loyalty

Developing Brand Loyalty A brand is more than just the design of your marketing materials. It’s a mix of expectations, memories, stories and relationships and a marketing strategy that successfully plays the emotion card is the key to building brand loyalty. Effective brands have a strong identity that consumers can relate to. Much of this Read more…

6 Quick Tips to Increase Loyalty Program Participation

Customer Loyalty Numbers Consumers belong to an average of 13.4 loyalty programs but are active in only 6.7 programs. Only 23% of consumers say they are satisfied with how points can be earned in the loyalty programs they are members of. 40% of consumers that don’t use their loyalty card say it is because they Read more…