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A Recession-Era Shift in Retail Loyalty

In this post recession-era, one thing can be sure: maintaining consumer loyalty is not a simple task. Colloquy recently conducted its 2010 Retail Loyalty Index of 3,500 U.S. consumer respondents in four retail categories: grocery, personal care, department store, and mass merchant. This year’s index reveals a profound change in consumer behaviors. Low prices have Read more…

Improve Merchandise Relevancy with Customer Insight

Now more than ever, businesses are turning to strategic analysis of customer data to gain more actionable insight into what is motivating and driving how customers behavior. Customer insight is enabling organizations to create relevance for their customers by learning how they think; what they buy; what they use; and how they want to relate Read more…