Value Is King for Recession Shoppers
Posted on October 26th, 2010 by Sallie Burnett
Penn, Schoen & Berland Associates, with sponsorship from LinkShare and gsi interactiveSM study shows that online shoppers are seeking value, not just the lowest price, according to research. Almost 75% of consumers are focused on the value, not the brand. 63% have purchased something online they wouldn’t have normally because of a special offer.
Filed under: Best Customer Management, Customer Experience, Emerging Marketing Strategies, Marketers Toolbox