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Toys R Us Loyalty Program Offers Big Holiday Rewards

Toys“R”Us announced it will once again offer 10 percent back on purchases made by new and current members of its Rewards“R”Us ®, this holiday season. Beginning Sunday, October 30 through Christmas Eve, Rewards“R”Us members can earn 10 percent back in “R”Us Dollars for every dollar spent on qualifying purchases.* Members can participate in this special promotion by presenting their loyalty card at any “R”Us store nationwide or entering their loyalty number online at Toysrus.com or Babiesrus.com. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases.** During the 2010 holiday season, approximately 2 million customers joined Rewards“R”Us to take advantage of the 10 percent back promotion.

New for this holiday season, Rewards“R”Us members can also earn a complimentary 2012 Super Savers Pass when they spend $200 or more beginning Sunday, October 30 through Saturday, December 24. The Super Savers Pass offers members more than $100 in savings, including exclusive coupons sent via e-mail each month in 2012.

“Since its introduction in 2008, our Rewards“R”Us program has grown to more than 24 million members, and we continue to look for ways to reward these loyal customers with special savings and value-added opportunities all year long,” said Greg Ahearn, Chief Marketing Officer, Toys“R”Us, U.S. “By once again offering 10 percent back on holiday purchases, and with the introduction of the 2012 Super Savers Pass, Toys“R”Us is launching its biggest rewards ever for our best and most frequent shoppers this Christmas.”

Customers who want to make smaller payments over time and still take advantage of the 10 percent back offer can earn holiday rewards on layaway purchases.*** Since 2009, the company has offered layaway for “big gift” items such as bikes, swing sets, dollhouses, play kitchens and more. This year, Toys“R”Us expanded its layaway program to include all playthings in 450 of its approximately 600 Toys“R”Us stores nationwide.**** In order to guarantee that items are made available by Christmas, all layaway orders for toys must be paid in full by December 4.