Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends.
Why Money Can’t Buy Customer Loyalty!
Loyalty starts long before your customer buys anything. Proper planning and goal setting is key for the development of every consumer-facing initiative.Read more
What Does 2014 Have in Store for Marketers?
2014 promises to be filled with as much opportunity and angst as last year for marketers. Read more.
What Kind of Customer Experience Are You Capable of Delivering?
When you deliver a truly one-to-one customer experience, you are predisposing the customer to want to be loyal, rather than switch to a competitor. Read more
New Study Provides Retailers A Road Map For Omnichannel Personalization
Happy customers tell nine people–on average–about their good experience. Unhappy customers tell 22 people their tale.
Why Macy’s and J.C.Penney Report Successful Holiday Seasons in Different Ways
In an environment where most companies failed to meet their sales plan the two companies were leaders in the retail industry. Read more
December Gain in Retail Sales Gives U.S. a Lift: Economy
As consumers buy more, their confidence buoyed by lower unemployment and higher home values, they are turning to retailers such as Amazon.com Inc. Read more
Personal Outlook For The Year Ahead
According to a December Harris Poll, the pessimistic outlook that the economy will get worse (32%) slightly overshadows the belief that it will improve (27%), though the most prevalent opinion is that 42% of respondents say that the economy will stay the same. Read more
It’s a wrap: Holiday Retail Winners and:Losers
Which retailers did the best job of making us happy? Who really had the lowest prices? Read more
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