• Category

    Category

The Buzz: Why Money Can’t Buy Customer Loyalty

 

CIG-The-Buzz Marketing Stats and Data

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends.

WHY MONEY CAN’T BUY CUSTOMER LOYALTY
Rewards and discounts are good ways to stay top of mind with existing customers and entice new ones to try out your product, but when it comes to establishing and maintaining long-term customer relationships, you need to do more than bait people. You have to give customers a reason to stick around. These efforts can take many forms, but all of them are based on one basic rule: Loyalty is a culture, not a commodity, and it’s not something that can be bought; it must be earned.Read more

TREND-DRIVEN RESOLUTIONS FOR RETAIL LOYALTY MARKETERS
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions. Here are seven that address key issues in 2014. Read more

FUTURE OF RETAIL INCLUDES DIGITALIZED STORES
According to a new study conducted by the NRF, Demandware and the University of Arizona that polled more than 200 U.S. and European retail business technology executives, more than one-third (35.8%) of retailers surveyed are considering a single platform to manage interactions and transactions across all channels. Read more

_________________________________________________

What news did you find noteworthy this week? Share your ideas and news stories on our Facebook page.