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The Buzz: What is Loyalty Currency and Does Your Company Have It?

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends.

WHAT IS LOYALTY CURRENCY AND DOES YOUR COMPANY HAVE IT?
So how do you build up your loyalty currency? It starts by delivering a great customer experience each time a customer interacts with you, by being a company that people want to do business with. Read more
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14 MUST-READ STATS THAT EMPHASIZE THE 2014 CUSTOMER EXPERIENCE IMPERATIVE

In most cases, the current customer experience is all over the place. Time for sales, marketing and customer service to come together, get focused and deliver on the elusive consistent CEX. Need some supporting stats and statements to make your case?  Read more

WHY EMOTION IS THE TRUE DRIVER OF CONSUMER BEHAVIOR
Your customers can’t help but reveal their true feelings through subtle facial cues. Here’s how to go deeper than online data and social media chatter.
SHOPKICK: DRIVING RETAIL IN EXCHANGE FOR DATA
Shopkick most recently started deploying in-store shopping beacons to help retailers better track shoppers when they are in stores. “This model only makes sense if everyone wins. Read more

6 MULTICHANNEL TAKEAWAYS FROM BEST BUY’S MARKETING
Marketers are having a tough time maintaining engagement with today’s multichannel, multi-device consumers. Read more

RETAIL IN CRISIS: THESE ARE THE CHANGES BRICK-AND-MORTAR STORES MUST MAKE
With consumer confidence growing in leaps and bounds, the decline in foot traffic signifies a tectonic shift in the way consumers shop and buy. Read more

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