Below is our roundup of the latest noteworthy customer relationship marketing news, article, information and trends.
FLIRTING INCREASES LOYALTY
In this day and age loyalty might as well mean nothing – that is, if you don’t make strides to shake things up first.
When it comes to building and maintaining loyalty, retail brands had a tough time last year, according to the 2014 Brand Keys Customer Loyalty Engagement Index (CLEI), now in its 18th year.
Predictive marketing analytics play a pivotal role in not only piquing interest and acquiring customers, but also building customer loyalty.
“The survey results indicate that retailers have an opportunity to increase in-store sales but only if they make the experience worthwhile for consumers.”
In 2014, the push for truly remarkable customer experiences will become even more intense. In most cases, the retailers that rise above the marketplace will be those that are adept at capturing multichannel customer feedback and converting it into meaningful customer experience improvements.
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