Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends.
RETAILERS USE SOCIAL TO SPUR SHOPPING
Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness, and influence that unquestionably affect sales. Read more
The survey shows that78% of all respondents’ businesses reported a positive economic return from investment in data analysis for the strategy area. However, only 46% are confident that their firm’s analytical abilities are keeping up with data volumes. Tied for the second-biggest barrier to using large volumes of data is concern over whether doing so would really help improve decisions (32%).
7 SIGNS IT’S TIME TO REVAMP YOUR LOYALTY PROGRAM
Starbucks was 40 years old and one of the most recognized brands in the world when it decided to revamp its logo in 2011. Yet the successful coffee chain knew that a number of factors, from a poor economy to more-focused competition, required it.
2014 CUSTOMER LOYALTY ENGAGEMENT WINNERS
According to this years, Brand Keys Customer Loyalty Engagement Index© the top-6 brands, best at meeting customer expectations and, thus, having the most loyal customers are:
- Apple (computers)
- Kindle (e-reader)
- Samsung (flat screen TVs)
- Amazon (e-retailer)
- Ritz-Carlton (luxury hotels)
- Dunkin’ Donuts (coffee and packaged coffee)
This year’s survey found that meeting customer expectations is the secret going forth for how brands can guarantee loyalty, engagement, and profits. Of course, the first step is actually knowing what customers expect.
SHOPPING IN-STORE, BUT WANTING MORE
21% of U.S. consumers plan to make more trips to retail stores in 2014, versus only 9% in 2013. However, with increased interest come heightened expectations: 40% of shoppers say retailers need to improve their in-store experience, while only 16% said the online shopping experience needed to improve.
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Filed under: Brand Loyalty