Target recently announced that it will start testing beacon technology in 50 of its stores nationwide. Stores deploying the beacons will beam special deals and recommendations through the retailer’s mobile app to customers as they shop, provided they opt in to receive these alerts.
For example, you’re shopping in the Baby department. Once you opt in to this new technology, product recommendations from BabyCenter may pop up on your iPhone (via push notifications or in-app updates) on the Target app’s “Target Run” home page. The “Target Run” page is like a social media site’s newsfeed, so the latest content—i.e. product recommendations or coupons based on your location—is added on top of the page.
“We’re excited to start using beacon technology to offer real-time, relevant content and services that can help make shopping at Target easier and more fun,” said Jason Goldberger, president of Target.com and Mobile, in a statement. “This is another way Target is bridging mobile and stores, and using digital to enhance the in-store shopping experience. We look forward to seeing how our guests respond to what we’ve built.”
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