Posted on March 26th, 2013 by Mary Shaw
Today’s green industry are not only concerned with up-to-the-minute irrigation assembly techniques or the latest trends in research, they’re also interested in the nuts and bolts of marketing and growing their businesses. This presentation shows how to plan, launch, overhaul and evaluate customer loyalty marketing program that recognizes and rewards best customers while increasing the [...]
Filed under: Best Customer Management, Brand Loyalty, Customer Experience, Loyalty Marketing | No Comments »
Posted on November 30th, 2012 by Sallie Burnett
It’s hard not to take notice when a retailer changes up their merchandising approach at the local level and refines how they’re talking to their customers across the board. Maybe that kind of innovation is behind the over 28 million loyalty customers recently added to Walgreens’ Balance Rewards loyalty program after only two months from [...]
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Posted on November 27th, 2012 by joshua gentry
Those loyal to the Starbucks brand were meet last month with the start of many changes to the company’s loyalty program. In addition to revamping the loyalty rewards Starbucks has also announced a partnership with the mobile technology company, Square. This change marks a continued push by Starbucks to enhance its digital integration. Gold card [...]
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Posted on November 12th, 2012 by Sallie Burnett
A new year is just around the corner and now is the time to take stock in your loyalty program, critique what’s working well and what isn’t and ultimately make changes that will keep your program feeling shiny and new. Here are a few items worth considering as you plan ahead for 2013. Integrate Social [...]
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Posted on October 5th, 2012 by Sallie Burnett
What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimately increased loyalty. Game On There are obvious synergies between the [...]
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Posted on August 23rd, 2012 by Jill Manser
GameStop’s loyalty program, PowerUp Rewards, now has 20 million members taking advantage of its unique rewards and benefits. PowerUp Rewards is one of the fastest growing loyalty programs in retail, reaching this impressive milestone before its second anniversary. “The velocity of PowerUp Rewards enrollments has exceeded our expectations,” said Paul Raines, chief executive officer of [...]
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Posted on August 6th, 2012 by Sallie Burnett
Through-out the entire customer purchase life-cycle from acquisition to on-boarding, to issue resolution, and customer retention, companies have opportunities to build customer loyalty. The results of the ClickFox Brand Loyalty Survey conducted between March 7 and March 19, 2012 show that the most critical time to gain customers loyalty is when they make their first [...]
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Posted on July 18th, 2012 by Sallie Burnett
There are plenty of marketers out there who would like their brand bandied about at the local country club. But connecting with the affluent market can be a challenge. Affluent shoppers, those with a household income over $100,000, represent approximately 22% of US households, however they can take credit for about half of all retail [...]
Filed under: Brand Loyalty, Customer Experience, Loyalty Marketing | 1 Comment »
Posted on June 12th, 2012 by Jill Manser
Posted on April 12th, 2012 by Jill Manser
These days, understanding your customer goes far beyond crafting an ideal demographic profile. It demands that as brands we connect with our customers on new more personal levels. Customer centricity demands that a company understand the individual needs and improves the customer experience thereby creating sustainable and profitable customer relationships that become impermeable to [...]
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