The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Advertising is no longer sufficient to reach consumers. Essentially, consumers feel they’re drowning in information that fails to meet their needs and desires and hold little to no trust in companies. Retailers can break through consumer resistance by delivering [...]
At its core, loyalty programs will forever be about treating your best customers better. While this remains as true today as it did 20 years ago, what has changed is the way that we court those customers, engage them, and track their behavior and spending. Social media and new technology provides us countless ways to [...]
What better way to engage with your best customers than to have a little fun. After all, that’s what playing games is supposed to all be about. Adding the element of gamification into a loyalty program’s tactics can result in amplified engagement and ultimately increased loyalty. Game On There are obvious synergies between the [...]
If customer loyalty has a direct correlation to customer engagement (and many a loyalty expert thinks so), then Pinterest may be emerging as a powerful new tool for retailers in their quest to engage, keep and grow their best customers. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore [...]
EXPRESS doesn’t just sell stylish clothes to trend-setting young women and men. The brand invites customers into a world of fashion, music and runway glamour, providing video from photo shoots, interviews with popular bands and lively interactions with customers via social media. Behind the progressive marketing strategy is EXPRESS’s secret weapon, Lisa Gavales, EXPRESS Chief Marketing [...]
The New Year is knocking at your door, and so too are your colleagues looking for the genius marketing plan that will make all the difference in 2012. Here are our top five questions worth asking as you plan your next move. Are your campaigns on replay? If your strategy seems eerily similar for all [...]
If your social marketing efforts have been all about getting your customers to “Like” you, then the time has come to think bigger. Recent changes to the social media powerhouse have given marketers something to sink their teeth into.
“They are pushing us to help them think more holistically about how to generate demand,” says Tabish in a release. “We’re responding by offering maximized benefits with Business Gold Rewards, allowing entrepreneurs to reinvest the points they earn to better their existing businesses.”
Quite simply, businesses need to take those insights into account, and conduct sampling and research to evaluate potential tactics early on. The one key factor, however, is to reach these affluent, typically older prospects based on their existing knowledge of – and predisposition for – a fairly well-established brand.