Posted on June 6th, 2013 by Sallie Burnett
[Source Deloitte] Deloitte released “A Restoration in Loyalty,” an inaugural survey that provides insights into consumer travel behavior and loyalty program satisfaction. Surveying over 4,000 travelers and conducting two in-depth focus groups with frequent business and leisure travelers, this research uncovered a steep decline in consumer loyalty to travel brands. Only eight percent of survey [...]
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Posted on April 1st, 2013 by Mary Shaw
Is the competition stealing your best customers? Has your loyalty program grown stagnant? How are you planning for the long-term to retain your best customers and build their affinity to your business? No matter where small businesses find their challenges today, it is likely that customer loyalty plays a significant role in their marketing mix. [...]
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Posted on March 19th, 2013 by Mary Shaw
Loyalty marketing can deliver positive return on investment when properly executed. Through real-world examples, learn the methods and techniques successful businesses use to inspire loyalty and build profitable customer relationships. Did You Know? Less than 50% of shoppers in 2010 reported purchasing the brand they had once been loyal 70% of customers say poor service [...]
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Posted on March 14th, 2013 by Beranich
[Source: Safeway] Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump with their new loyalty program. Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeem their Reward Points at participating Exxon [...]
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Posted on March 1st, 2013 by Sallie Burnett
Every business defines loyalty in its own unique way. Is it about how frequently customers buy, how often they refer new customers, how much they spend? Determine what your business goals are, then take a serious look at how you define that loyal customer and how you can leverage that value for long-term growth. Keep [...]
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Posted on February 27th, 2013 by Beranich
Bon-Ton Stores, Inc.’s President & CEO announced that the Company’s “Your Rewards” loyalty program was revamped and will be reintroduced beginning February 15, 2013. The new program will allow customers to begin earning rewards as soon as he or she spends just$200 on their “Your Rewards” credit card at any of The Bon-Ton Stores seven [...]
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Posted on January 28th, 2013 by Sallie Burnett
Loyalty programs are garnering more and more buzz these days as brands seek to connect with customers and cement their long-term adoration. Here’s a look at how a few brands are leveraging that loyalty experience going forward into 2013. Saks Fifth Avenue Refreshes SaksFirst Saks starts out 2013 by making several important enhancements to its [...]
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Posted on January 28th, 2013 by Mary Shaw
WorldVentures, the world’s largest direct seller of vacation and entertainment club memberships, has introduced the DreamTrips Reward Program, providing loyal members a way to experience the joy of a vacation, faster. New members in the United States joining now through April 30 will be rewarded back the money they spend on membership fees in 2013 [...]
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Posted on January 25th, 2013 by Mary Shaw
American Cruise Lines, operator of the newest riverboats and small cruise ships in the United States, has announced the introduction of a renewed loyalty program, featuring new premium benefits for members. The Eagle Society is the line’s way of recognizing and rewarding returning guests by providing a more personalized and enhanced cruise experience. The Eagle Society [...]
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Posted on January 13th, 2013 by Sallie Burnett
At its core, loyalty programs will forever be about treating your best customers better. While this remains as true today as it did 20 years ago, what has changed is the way that we court those customers, engage them, and track their behavior and spending. Social media and new technology provides us countless ways to [...]
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