Today’s green industry are not only concerned with up-to-the-minute irrigation assembly techniques or the latest trends in research, they’re also interested in the nuts and bolts of marketing and growing their businesses. This presentation shows how to plan, launch, overhaul and evaluate customer loyalty marketing program that recognizes and rewards best customers while increasing the [...]
Those loyal to the Starbucks brand were meet last month with the start of many changes to the company’s loyalty program. In addition to revamping the loyalty rewards Starbucks has also announced a partnership with the mobile technology company, Square. This change marks a continued push by Starbucks to enhance its digital integration. Gold card [...]
Looks like the rules of engagement with prominent sporting goods retailer, DICK’S Sporting Goods just changed up. To further enhance the mobile and in-store experience for its customers, DICK’S Sporting Goods, the largest U.S.-based full-line sporting goods retailer, announced the launch of a comprehensive mobile application for iPhone® and Android™ smartphones. With the new DICK’S Sporting [...]
Drugstore chain Walgreen, one of the nation’s largest retailers, will launch of the company’s first ever loyalty card called Balance Rewards this September. According to a recent posting on MarketWatch, Walgreen hopes this new loyalty card will improve sales and help the retailer personalize offerings to meet customers needs. Rivals are expected to use their loyalty [...]
Talk about two ends of the retail spectrum! It’s not very often that discount powerhouse Target and high-end fashion icon Neiman Marcus are talked about at the same time, but these two unique retailers are making quite the odd bedfellows this winter as they partner up to offer a limited collection of products this holiday [...]
These days, understanding your customer goes far beyond crafting an ideal demographic profile. It demands that as brands we connect with our customers on new more personal levels. Customer centricity demands that a company understand the individual needs and improves the customer experience thereby creating sustainable and profitable customer relationships that become impermeable to [...]
[Direct Marketing News 1/16/2012] Macy’s CMO shared loyalty insights at National Retail Federation Big Show in New York. Seven out of 10 Americans visit a Macy’s store or its website at least once a year. That’s 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon, [...]
Part 3 of a 3-Part Series If you’ve been following our series, then you’ve gone from exploration to ideation and now it’s time to put what you’ve learned into a final business model. Refine the Economic Model – At the end of the day, you will be tasked with showing how your program impacts the [...]
The economy is tough. Budgets are tight. And how many of us are still expected to show significant results with less dollars? It’s a story being repeated across marketing departments everywhere. So, how do you do more with less? Start with your loyalty program.
The National Retail Federation predicts overall retail sales will grow just 2.8 percent this holiday season, but some luxury retailers have their sights set higher, in part to their amped-up digital marketing efforts.