The economy is tough. Budgets are tight. And how many of us are still expected to show significant results with less dollars? It’s a story being repeated across marketing departments everywhere. So, how do you do more with less? Start with your loyalty program.
Even if you made a choice 18 months ago to pare back on the ad and marketing budget, it’s not too late to minimize the damage. Companies that increase ad/marketing budgets during a recession-recovery phase can still yield long-term dividends in terms of profitability and market share.
According to “The Leaders in Loyalty: Feeling the Love from the Loyalty Club” is the latest research from the CMO Council, tapping into the insights of over 600 marketers, and gaining first hand perspective from the recipients of these programs in an audit of over 700 consumers, most marketers (61%) believe that loyalty program participants [...]
Penn, Schoen & Berland Associates, with sponsorship from LinkShare and gsi interactiveSM study shows that online shoppers are seeking value, not just the lowest price, according to research. Almost 75% of consumers are focused on the value, not the brand. 63% have purchased something online they wouldn’t have normally because of a special offer. Read [...]
Customer Insight Group is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver relevant information on the latest thought leadership regarding loyalty marketing. We want to share with you 30 exciting ideas for loyalty marketing rewards – compelling enough to gain exposure to capture your customers’ attention [...]
With more than 19 years of experience in developing and enhancing customer loyalty programs, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and ultimately the company as well. When developing the benefit strategy for your loyalty program [...]
Half of American consumers have defected from national brands to store brands for food, household, health and personal-care products, but most are still reluctant to switch to store brands for child- and pet-care purchases, according to research from ICOM released on July 9, 2009. A May 2009 ICOM study of 1,530 American consumers revealed key [...]
The ability to master multi-channel marketing is becoming increasingly vital for companies as they are struggling with the dynamics of how to profitably grow their business in a changing economy. Employees are disgruntled and shareholders are dismayed. And unfortunately, a recent study by Experian shows that many retailers and home shopping companies are failing to [...]
[Multichannel Merchant 1/9/09] At the NRF 98th Annual Convention & Expo, senior execs from PetSmart, Urban Outfitter and Retail Horizons discussed how to keep customers in these tough economic times. These retail execs echoed advice given in my previous post about Wawa’s customer experience management strategies. According to Retail Horizons: Benchmarks for 2008 and Forecasts [...]